The struggle between literate, grammatically correct article
composition and keyword seeding should not exist at all. Search
engines are able to figure out the relevance of the content on
your website to a user’s query. Therefore, an article filled
with a jumble of keywords will have lesser relevance than a
well-written article containing lesser keywords.
Internet marketers who need SEO articles commonly require
grammatically correct and literate compositions from SEO writers
like me. The more I read and write about how search engines
function and how they equate relevance with a high search result
ranking, the more I strive to place overall composition above
keyword content.
With relevant articles on your website pertaining to your
products, ideas or services, you get more chances of directing
the correct kind of surfer traffic to your website. Of course,
this will mean a decrease in bulky but irrelevant traffic.
However, as a search engine user, I find it annoying to see
search results that have no connection to what I need to find.
Admittedly, most web masters prefer bulk traffic over highly
relevant web traffic. The more the merrier, so to speak. In my
experience, surfing the web without any purpose becomes tedious.
It gets even more tedious as your experience in web surfing
grows. Nowadays, I specifically surf the web with a purpose in
mind. Armed with that purpose, I single-mindedly search for what
I need.
It would help me to find what I need faster if the descriptive
content of your website were relevant to my search. Having a
nicely composed descriptive article about the idea or object I
am seeking will make your website more useful to me. Because
your website has been highly informative and usable, I will
return there again to see if you have something that I need.
In having relevant and highly descriptive articles, your
website satisfies two totally different necessities. The more
relevant necessity for you would be a high ranking search
result. The lesser, and often times unnoticed necessity, is that
of having satisfied your customer.
The more relevant your content is, the more chances you have
of being able to direct your target market to your website. The
percentage of people who buy your product will definitely
increase as opposed to a decrease in just passing thru or wrong
turn traffic. In counterpoint, the more relevant traffic you
get, the higher your sales figures go up.
Targeting traffic that isn’t really interested in your website
almost serves no purpose. I definitely won’t try to remember the
name of a website that has nothing of what I need. Memory
retention of a website by people is very much minimal unless it
has served the people well. Furthermore, to be redirected to an
irrelevant website by a search engine is very much an annoyance.
These websites that bombard their content with nothing but
keywords are now getting penalized and banned by search engines
so that they can avoid sending people to the wrong place.
How would you feel if directory assistance gave you the wrong
listing? Naturally, the supervisor at directory assistance will
reprimand the agent who gave the wrong listing. It’s the same
thing with search engines and web site. Search engines are
trying to provide internet surfers with good service in order to
gain more traffic. The more traffic they have, the more
expensive their advertising space becomes. Along comes a web
master who abuses their system so that all traffic is directed
to his website. How do you think a search engine operator will
react to or against the evil web master?
Don’t sacrifice the quality of your website content for
quantity of traffic. It almost serves no purpose anyway and only
gets the search engines enraged.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Sunday, December 2, 2007
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