articles and keywords...

Keywords or phrases are tools used in internet marketing to
achieve better rankings in search engines. At a certain point in
time, webmasters abused this system by saturating the content of
their websites with keywords to be able to achieve a high
ranking. However, this resulted in search engine users getting
results that had no relevance whatsoever to their query. To
combat this abuse, search engine webmasters developed algorithms
to decipher which websites have relevant content and which
websites did not. Now, the whole focus for keyword utilization
has shifted to content rich articles with a keyword ratio
average of about 12% of the whole article.

The whole reason for this shift in keyword utilization stems
from the fact that search engine sites track and record the
abuse of keywords. If you happen to have an article of 500 words
containing nothing but the word “porn”, chances are your site
will be banned from the search engine.

This shift has also created a whole new industry in writing.
You will definitely be able to get a few odd jobs writing search
engine optimized (SEO) articles.

The key to writing good SEO articles is to be true to the
subject at hand. Make sure that your SEO article contains
relevant information and a substantial proportion of keyword
scattered throughout the article. Include a keyword or phrase in
the title of your article. Include a minimum of 2 keywords or
phrases in the beginning and ending paragraphs of your article.
Finally, scatter keywords in the body of your article. If you
have a 500 word article, a minimum of 1 keyword or phrase per
paragraph in the text body is recommended.

Write your article for your product, not for the sake of
keywords. As you go on with your article, you will be using your
keywords when you describe your product and when you give out
instructions on how to use the product. Write about how the
product came into existence and how it has developed through the
years. Cite instances where the product has been particularly
useful to you or to an acquaintance.

When writing the article, do not force the keyword issue. Your
articles must be forthright, literate, easy and entertaining to
read. Some writers sacrifice grammar for the sake of a keyword
placement. Don’t do that. When searchers are directed to an
article of yours and it happens to contain spelling errors,
wrong grammar and a generally sloppy composition, they might
decide to look for another article or website that contains more
nicely written content.

If you are unable to compose your own article because of time
constraints, you can use freelance websites to hire article
writers who will do the job for you. Prices for an original SEO
article containing 500 to 750 words max range anywhere from $1
to 15$. Just be sure to communicate well with the writers so
that they fully understand what you require. Ask for previous
work samples so you can judge whether their skills are up to
your standards. If you come across a writer offering his service
rather cheaply, don’t rush in and call yourself lucky. The best
way to be sure that you have found a cheap but quality conscious
worker is to ask him to provide one article to you. In exchange
you will pay him for that one article and use it as criteria for
judging his qualifications.

Try writing an article yourself before hiring it out to
someone else. You of all people should know how the article must
read.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
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