Remote Blog or Self Hosted Blog?

So you’ve decided to blog, but aren’t sure whether you should
host the blog yourself or sign up for a free service like
blogger.com. It’s a dilemma that many bloggers face. There are
pros and cons to both, which makes the decision difficult for
many. Neither is perfect, and neither is for everyone.
Fortunately, you should be able to make the best decision for
you if you are armed with adequate knowledge of both. In this
newsletter, we’ll go over services like blogger.com and others,
plus software that allows you to host your own blog. We’ll also
go over the pros and cons of each. After reading this, you will
know which is best for you.

Who offers free blog hosting?

Many sites offer free blog hosting. Among them are Forumer,
Blogger, BlogEasy, Aeonity, BlogThing and Blogates. A quick
search for “free blog” on Google reveals many possibilities.

What software can I use to host my own blog?

Like free blog hosting, there are many possibilities for
software that makes hosting your own blog easy. Most of them are
free to use. These include:

WordPress(the most popular software)
Apache Roller
Blosxom
Geeklog
Textpattern
LifeType

There is also blog software which you can purchase for use on
your site. These include:

Community Server
Movable Type
Radio UserLand

One negative about using software and hosting your own blog is
that the process can often times be complicated. You have to
download the software and install it to your server, which
doesn’t always go easily. It’s particularly hard for those who
don’t have a lot of experience installing things on servers.

Why should I remotely host my blog at a place like Blogger?

Places like Blogger allow you to host your blog there. It’s a
good option for many people.

The Pros

• It’s easy to set up and maintain a blog. You don’t have to go
through the trouble of installing software and configuring it to
work on your server. All you have to do is sign up for an
account and start posting.
• It’s friendly for beginning bloggers. Sites that host blogs
offer good tutorials on how to make your blog postings, so that
even someone who is completely new to the concept of blogging
can do it easily.
• Most blog hosting sites are completely free to use. There is
no need to pay for things like a domain name and hosting.
• Monetizing your blog is easy. Rather than having to manually
put HTML/Javascript codes on your blog to manually set up things
like AdSense and Pay Per Click advertising, you can select an
option on most blog hosting sites that does much of the work for
you.

The Cons

• You don’t have as many options to customize your blog.
Remotely hosted blogs are admittedly somewhat limited in terms
of what you can actually do on them. You have to stick with what
is provided to you in terms of look and features.
• The URL you get is always yourname.BLOGSITE.com. You don’t get
to have a custom domain name like YOURNAME.com. This can
possibly hurt traffic to your blog.
• Blogs hosted on free blog sites don’t look as professional as
self hosted blogs.

Why should I self-host my blog?

The Pros

• You have more options and more flexibility. You are able to
tweak the blog to your liking.
• Your URL is your address for your blog. Rather than having go
to where your blog is hosted to read it, they can read it right
from your site.
• The ability to make your blog look professional. Blogs that
are hosted on sites of their own tend to look a lot better than
those hosted on free sites.
• More space for your blog. Free blog sites usually place a
restriction on how much space you have for things like photos
and music. By hosting your own blog, you are able to use as much
space as you need.
The Cons

• There are sometimes problems with setting up blog software to
run on your site and server. If you aren’t experienced when it
comes to working with mySQL, the process will be hard.
• Updates aren’t as easy to post.
• You have to manually set up programs to monetize your blog.
However, if you are good with HTML/Javascript, this shouldn’t be
too hard.
• You have to pay for your own hosting and domain

As you can see, there are pros and cons to both. Which should
you choose? Well, it depends on who you are and what you intend
to use your blog for. If you intend to use it for business, then
a self-hosted blog is the best idea. If it’s a personal blog,
then a free hosted blog will probably be fine for you.

Closely examine all of the pros and cons mentioned above.
That way, you’ll be able to make the best decision for you!

Len Hutton

Internet Marketers Get Google Pay-Per-Click Ads FREE! CLICK HERE.......

Increase traffic on your blog

Is your blog collecting dust and not getting enough traffic?
It's a common problem for bloggers. Their blogs are good, but no
one is coming to visit. They want to know how to increase
traffic. Increasing traffic is actually easier than it
seems--provided you know how. In this newsletter, we will go
over 7 specific methods of increasing traffic. These are
guaranteed methods to draw more visitors to your blog.

Tip #1: Sign up for pinging services

It seems pretty obvious, but most bloggers, even those who are
more experienced, don’t sign up for pinging services. If you’re
new to blogging and don’t know what pinging means, pinging
basically means that when your blog is updated, a “ping” is sent
out by the service to let pinging sites know that your blog has
been updated. People who are visiting sites with pinging
services will then see your blog flash across the side of the
screen as “newly updated”. Pinging services include Yahoo’s
blo.gs, weblogs.com, Google Blog search, and ZingFast.

Tip #2: Sign up for Technorati

If you go to technorati.com, you’ll see an option on the left
side of the screen to “Claim Your Blog”. Doing so allows you to
get updated link counts, add your photo or branding to
Technorati, and see your Technorati link. Having your blog
claimed on Technorati helps to increase traffic because the
millions of people who go to that site will have a chance to see
your blog on there.

Tip #3: Sign up for FeedBurner, a RSS service

What FeedBurner basically does for your blog is it helps you to
promote your blog’s content, build your audience and measure
your audience. In other words, it helps you increase your blog’s
traffic.

Tip #4: Bookmark your blogs at places like del.icio.us

You can set up an account and profile at del.icio.us. Then,
using that, you can add links to your blog along with excerpts
from your blog. Anytime someone visits your profile on
del.icio.us, they will see a link to your blog and excerpts.
There are other social bookmarking sites that you can use in
much the same way. The bottom line is, using these social
bookmarking sites can help you increase traffic.

Tip #5: Post comments at other blogs

No, this doesn’t mean you should go and spam other blogs with
comments that are only there to promote a site. It means that
you should visit similar blogs to your own, post legitimate
comments and then sign your name(along with a link to your
blog). This way, people know you aren’t there just to promote
your site—you’re there to post a good piece of feedback and also
say where you’re from.

Tip #6: Ask owners of other blogs to post a link to yours

Find other blogs that are similar to yours. If they seem to be
decently popular(that is, they have a good amount of comments
for each post), you can try to contact the owner of the blog to
add a link to your blog if they have a links section. To make
them really want to do this, you can offer to link back to their
blog on your blog. People do this reciprocal blog linking all
the time and it does help to increase traffic.

Tip #7: Use keywords in your blog

Like regular web pages, having a good keyword density on a blog
is a terrific way of getting search engine spiders to notice
your page. (FYI: Search engine spiders are programs from search
engines that browse sites and report back their findings to the
search engine database, which then lists that site. The more
keywords on your site, the more likely it is for a search engine
spider to pay a visit)

If your average blog posting is around 200 words, try to use 2-6
keywords per blog post. 2-6 keywords in a blog posting of 200
words is a keyword density of between 1 and 3 percent, a
respectable number. Remember that you don’t want to use too many
keywords, as that will make your blog look bad. Also be sure
that the keywords used are relevant to your blog. Before even
making a blog posting, decide what the post will be about and
then select a keyword or two to use in your post. Then do it.
It’s a surefire way of getting more traffic to your site!

Signing up with a service like Technorati is a quick,
painless way of increasing traffic to your blog. So sign up
today!


Len Hutton

Blog = Fast SE Rankings

If you run a site and are looking to get it listed quickly on
search engines, there really is no easier and quicker way than
to also put a blog on the site. It is a known fact that search
engine spiders from sites like Google and Altavista list new
blogs much faster than they list new sites. However, it’s not as
simple as just creating a blog and letting it sit there. You
have to also use tactics like pinging, linking and the use of
keywords. We’ll go over each so that you are able to effectively
use your blog for a quick site listing. We’ll also briefly go
over how to host your own blog on your site.

So how do I host my own blog, anyway?

The easiest way to do this is to install and run a blogging
software from another company on your web site’s server. One
such software that is popular is WordPress. It’s fairly easy to
install and works pretty good on your site. Other blogging
software options include:

Apache Roller
Blosxom
Geeklog
Textpattern
LifeType

Whatever one you choose, be sure to follow the instructions
provided by the company so that the installation goes smoothly.

Where should I put my blog on my site?

Most people who host their blog to help their site get listed
quickly don’t put the blog on the main page of the site, because
the site isn’t all about the blog. Instead they put it in its
own folder at mysite.com/blog/. But you can really put your blog
anywhere on your site, so it’s your call.

What is pinging?

It’s a question that many ask, so don’t feel silly if you don’t
know what pinging is. Pinging is essentially a tracking program
installed on your blog that will notify the site which it is
from whenever your blog is updated. Search engine spiders
usually visit newly pinged sites most often, which is why
pinging is such a crucial part of the equation to get your site
listed quickly. Sites that are newly “pinged” will be visited by
search engine spiders. A visit from the spider equals a listing
on the search engine.

How do I get pinging on my blog?

You’ll have to register with a site that offers weblog pinging.
The most popular pinging program around is weblogs.com. Other
programs offered include Yahoo’s Blo.gs, BlogRolling, and
Technorati. Once you’ve decided on a pinging service, you’ll
have to follow the instructions to install it on your blog. When
you’ve done that, your blog will start getting pinged and
visited by search engine spiders.

What is linking?

Linking is basically having another blog or site link to your
blog. When search engine spiders visit that site and see a link
to your site, they’ll visit your site. Linking is effective both
for sites with blogs and those without it.

How do I get linking?

You get it by visiting sites/blogs that are relevant to what
your site is about. Then you contact the owners of those
sites/blogs, asking them to post a link to your site on their
site. In return, you will probably have to link to their site on
your site. That way, both of you are able to benefit from the
linking.

Why is the use of keywords important to my blog?

Spiders love to visit sites with a good amount of keywords.
People who read your site won’t mind the use of keywords if they
are lightly spread throughout the content of your pages. The key
to this is to make a list of keywords relevant to your blog
posting and then to try to use those keywords throughout your
content. It is important to make sure, however, not to overuse
keywords. Spiders have been trained to ignore sites with
excessive amounts of keywords, so if you use a whole lot of
keywords in the hopes of getting spiders to visit your site,
it’s not going to do you any good. Generally speaking, using
between 2-6 keywords per 200 word piece of content is a good
ratio. It’s pleasing to both readers and search engine spiders.

That’s really all there is to it. Apply the above techniques to
your blog and you will net your site a quick search engine
listing.

. There is no quicker way to get your site listed than to use
a blog. So install a blog on your site today and you’ll be
listed sooner than you could have imagined!

Len Hutton

Analyzing Keyword Profits

Pay per click advertising is a highly successful way to promote
your online business and increase your sales. However, like all
other internet marketing tactics, pay per click advertising
isn’t for everyone. For this reason, you may be wondering
whether or not pay per click advertising can help you. To
determine whether or not you can benefit from pay per click
advertising, you need to examine the profitability of keywords,
namely the keywords that you would choose to be associated with
your ads.

If this is your first time participating in a pay per click
program, you may be wondering about keywords, namely what they
are and what they are used for. When further examining pay per
click advertising, you will see that all advertisements are
associated with keywords. Those keywords are matched up with
keywords from various different online websites; the websites
that choose to participate in a pay per click program. These
keywords will also determine the amount of money that you will
have to pay for advertising.

When it comes to choosing your keywords, there are a number of
important factors that should be taken into consideration. Those
factors include relation and popularity. You will want to choose
keywords that are related to your online business or the
products that you are looking to sell. For popularity, you want
to choose keywords that are popular or ones that are actively
being used in search engines. These two factors will help to
ensure that your ads will not only be seen, but that they will
be seen by the right people, your targeted market.

Once you have determined what keywords you would like to use,
you can then use a program that is often referred to as a
keyword worth tool. One of these programs can be found by
visiting
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. By
entering in the keywords or the keyword phrases of your choice,
you will be shown sample advertisements and how much they cost.
This tool will give you an accurate idea of how much you can
expect to pay for each keyword that you would like your
advertisements to be associated with.

As nice as it is to have an idea as to how much you would have
to pay for a particular keyword advertisement, you may also be
wondering if you can profit from that advertisement. To do
this, you will need to examine what you are trying to sell. If
you are trying to sell a particular product, you will want to
take the price of that product and subtract it from the
estimated keyword cost that you were given, when you used the
above mentioned tool or a similar one. If you are just
advertising your business in general, you will want to take your
average sale amounts and subtract them from the estimated cost
of your keywords.

When using the above mentioned formula to calculate the
profitability of a keyword advertisement, there are some
additional factors that should be taken into consideration. For
instance, the price of a keyword advertisement can change at any
given time. This means that the price you have to pay may
increase or decrease. It is also important to remember that not
all of your advertisement clicks result in a sale, but you will
still be charged for each click. To get a more accurate
estimate of profitability, it may be best to prepare for
non-clickers. In fact, you may want to assume that only five out
of ten clicks will result in a sale. This may help to give you a
more accurate estimate of the profits that you may see when
participating in a pay per click program.

Although it is best if you can profit from pay per click
advertising, you may still want to give it a try, even if you
feel that you cannot. With pay per click advertising, you are
able to limit the amount of money that you spend each day. Being
able to control the amount of money that you may lose is just
one of the many reasons why you should give pay per click
advertising a trial run.

Estimating the amount of money that you will have to pay
for advertisements, as well as your profits, is a great way to
determine whether or not pay per click advertising is for you.

Len Hutton

Choosing Profitable Keywords...

Are you looking to increase your website traffic or increase the
number of sales that you make online? If so, you are urged to
examine pay per click advertising. Pay per click advertising,
if properly implemented, can give you exactly what you need; an
increase in website traffic and an increase in sales.

As it was mentioned above, for a pay per click advertising
program to work to your advantage, you need to use it the proper
way. Pay per click advertising may seem tricky and a little bit
overwhelming, but it doesn’t have to be. In fact, depending on
the pay per click advertising program that you choose to join,
you should be given a detailed, step-by-step guide. Speaking of
choosing a pay per click advertising program, the program you
choose may have a huge impact on your success. Two programs
that you may want to examine include Goggle Adwords and Yahoo
Search Marketing; both come highly rated and recommended. In
fact, they are both known to produce results; positive results.

In addition to choosing a pay per click advertising program, you
also need to examine your keywords. If this is your first time
using a pay per click advertising program, you may be unfamiliar
with keywords and their purpose. Pay per click programs use
keywords to make sure that your ads appear on relevant pages.
Having your ads appear on relevant, related pages is known to
improve the chances of a click and later a sale. In fact, the
keywords that you choose can ultimately decide whether you can
successfully benefit and profit from joining a pay per click
advertising program. That is why it is extremely important that
you choose your keywords wisely.

Speaking of choosing your keywords carefully, you don’t just
want to choose them; you also want to research them.
Unfortunately, there are a many online business owners that do
not realize there are tools online that can help them research
and examine keywords. To be completely honest, these online
business owners are often the ones who end up finding pay per
click advertising programs unsuccessful, a waste of money, or a
waste of their time. The reality is that pay per click
advertising programs are anything but that, but you need to know
how to use them and other helpful online tools. As it was
mentioned above, you should research and examine keywords. You
can do this research with tools that are known as keyword
research tools.

Online, you can find a number of keyword research tools, which
are also commonly referred to as keyword suggestion tools.
These helpful resources can be found online, easily with a
standard internet search. Despite the fact that there are
multiple keyword research tools out there, you may want to
examine the keyword suggestion tool that is hosted by Digital
Point at www.digitalpoint.com/tolls/suggestion. To get started,
you need to enter in a keyword or a keyword phrase. For the most
results, try one word, instead of a phrase. You will then need
to enter in a security verification code; this is needed to keep
the service free. You will then be provided with two lists, one
from Overture and one from WordTracker. These lists contain
keywords or keyword phrases that internet users searched with,
through search engines, and how often those searches were
performed.

As you likely already knew or assumed, you will want to select
keywords that are related, in one way or another, to your online
business or the products that you will be selling. For instance,
if you run an online store that sells bedding, you will want to
use a few of these popular keywords “crib bedding,” “bedding,”
“baby bedding,” and so forth. Your pay per click advertising
company will use the keywords that you choose to determine where
your ads should appear and on what websites.

As you can see, the keywords that you choose are extremely
important, when it comes to successfully using a pay per click
advertising program. Not only will the right keywords help to
increase your sales, but they will also help to save you money.
While you are only charged when one of your advertisements are
clicked, it can get quite costly when your ads are being clicked
with no purchases made. Related keywords ensure that the right
market is targeted; thus increasing your sale numbers.

. Perhaps, keywords are the most important aspect of pay per
click programs. For the ultimate chance of success, choose your
keywords wisely.

Len Hutton

Make Bid Calculations...

Are you trying to increase your sales? If you are, you are
urged to examine pay per click advertising programs, if you
haven’t already done so. Pay per click advertising is a great
way to market your business to the large number of internet
users. An important part of this marketing is keywords. When it
comes to pay per click advertising programs, keywords not only
have an impact on your success, but they may also impact how
much pay per click advertising costs.

When using a pay per click program, to have your advertisements
distributed across the internet, you need to choose a collection
of keywords. These keywords will be what your advertisements
are associated with. They will also have an impact on which
websites your ads appear on. For instance, most pay per click
programs try and match up content keywords, from a website, with
your keywords, the ones that you selected for your
advertisements. For this reason, you will not only want to
choose popular keywords, but keywords that are related to your
online business or the products that you sell. If you need
assistance, you may want to try using this helpful keyword
search tool, which can be found at
http://www.digitalpoint.com/tools/suggestion/.

Once you have determined what keywords you would like to have
associated with your advertisements, you will then want to
examine how much those advertisements will cost you. Different
pay per click programs operate in different ways, but most
require online business owners, just like you, to bid on popular
keywords. To get an idea as to how much money certain keyword
advertisements are selling for, you may want to use a keyword
worth tool, such as the one that can be found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
This tool gives you an idea as to how much popular keyword
advertisements are going for. It may also help you save money.
Having an idea as to what you should pay may end up preventing
you from paying too much or bidding too high.

When choosing your max bid, there are a number of important
factors that you need to keep in mind. One of the biggest
questions to ask yourself is what are you promoting? Are your
advertisements going to bring internet users to a specific
product or the main page of your website? If you are only
promoting one product, you should only count of selling one
product. If you are hoping that your customers will make
multiple purchases, you may want to determine what your average
sale amount is. This will make it easier for you determine how
much you can afford to bid for, while it still being to make a
profit.

It is also important to examine the amount of profit that you
would like to make. For instance, if you are looking to make
the largest profit, you may only want to pay ten cents for each
of your advertisements. Say those advertisements were clicked
thirty times, you will be charged three dollars total. Now, say
that ten of those clicks result in a sale, an average sale of
twenty dollars; you will have made a total of two hundred
dollars. Not bad for only spending three dollars in
advertising! In this case you can walk away with a fairly large
profit or you can choose to increase your max bid. It may
result in a smaller profit, but your long-term results, sales
overtime, may improve due to exposure and promotion.

The above mentioned formula is just one of the many that you can
use to determine how much is too much to pay for pay per click
advertising. There are a number of other formulas that you can
use to come with up the same or similar results. However you
calculate your profit, it is important that you do so. Knowing
how much you stand to make or even lose will allow you to use
pay per click advertising so that it can benefit you and your
business.

Pay per click advertising may help you generate sales, but
it will not do you any good if you cannot profit from those
sales. That it is why it is important to estimate your
profitability and keep that profitability in mind when choosing
your max bid.

Len Hutton

No Competition On These Keywords?

If you have been looking into pay per click advertising
programs, you may have heard about the importance of keywords.
You are often advised to choose high costing, related keywords.
After all, they tend to be the most successful ones. While this
is true, you may be concerned with the cost of advertising,
particular with popular keywords. What would you say if there
was a way that you could still use pay per click advertising to
your advantage, but without having to pay more than you could
afford? There is and that way involves using semi-related
keywords.

Before examining how semi-related keywords can help you use pay
per click advertising at a lower cost, it is first important
that you know what semi-related keywords are. When signing up
with a pay per click program, you need to choose keyword that
you would like your advertisements to be associated with. For
the largest success, you are urged to choose keywords that have
a direct relationship to your business or the products that you
sell. For instance, if you were running a business that sold
nursery supplies, a popular keyword phrase would be that of
“crib bedding.” Since crib bedding is a highly searched
keyword, it costs a relatively decent amount of money. Choosing
a semi-rated keyword phrase, such as “crib sheets,” is likely to
reduce the amount of competition that you have, but still
produce results.

If you are interested in finding semi-related keywords or
keyword phrases, you will want to research them just like you
would research popular keyword phrases. You will want to use
keyword research tools or keyword suggestion tools, like the one
that can be found at
http://www.digitalpoint.com/tools/suggestion/. Keeping with the
above mentioned example, of nursery supplies, you may want to
perform a keyword search with the word “crib.” When using the
above mentioned tool, you will see that the most searched phrase
is “crib bedding.” Your search results will start with the most
popular keywords and then descend from there. You will want to
start choosing keywords or keyword phrases from the middle of
the list. These are keywords that are not as popular, but they
can still be considered related keywords, semi-related keywords.

Although you might assume that using semi-related keywords, with
pay per click advertising, will have a negative impact on your
advertisements, namely their results, this isn’t the case. In
fact, using semi-related keywords may improve your overall
results. This is due to the lack of competition. Many business
owners assume that they need to choose the most popular, most
successful, and highest costing keywords. While this will bring
success, it also brings a large amount of competition. Having a
lack of competition may increase the number of websites that
your advertisements are shown on. This will, in turn, increase
your chances of receiving a click through, which is when
internet users actually click on your advertisements, instead of
just glancing at them.

As you may have already assumed, keywords that are considered
semi-related or non-competition keywords cost less money. The
cost of semi-related, no competition keywords are just one of
the many reasons why you should consider using them, even if it
is just on a trial basis. In fact, using these low competition
keywords is a great way to “test the waters.” If you are unsure
as to whether or not you should join a pay per click program,
this is a great way to experiment. You can see if you get the
results that you were hoping for, without having to go broke
paying for them.

Although using no competition keywords and semi-related keywords
is a great way to save money with pay per click advertising, it
isn’t your only option. Most pay per click programs allow you
to set a daily limit for yourself. This means that you can
actively participate in a pay per click program, without
exceeding your advertising budget.

Despite what you believe, you do not have to choose popular
or high paying keywords to benefit from pay per click
advertising.

Len Hutton

Why You Need To Check The Bids...

When using pay per click advertising to your advantage, the
keywords that you choose are extremely important. In fact, the
keywords that you choose to associate your ads with will have an
important impact on where they appear, as well as their success.
That is why it is important that you carefully choose your pay
per click advertising keywords. Below are a few tips that you
may find helpful.

One of the best ways to determine whether or not a particular
keyword or keyword phrase is good or popular is by examining how
much money they are selling for. When it comes to pay per click
advertising keywords, you will find that the best keywords are
the ones that go for the most money. Since it is impossible to
tell on your own how much keywords are going for or what their
current bids are, you will need assistance. This assistance can
come from a tool that is known as a keyword worth tool.

Online, there are a number of websites and tools that claim to
give you an up-to-date and accurate bid for a number of keywords
or keyword phrases. For the most accurate and up-to-date
information, you are urged to use the tool provided by Overture.
This program can be found by visiting
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
With Overture’s keyword worth tool, you will need to enter in a
particular keyword or keyword phrase. To use this free program,
you will also have to successfully key in the verification code
provided to you. The results that you will be presented with
will include advertisements that are using those current
keywords, as well as how much those advertisements cost.
Researching a keyword’s current bid will not only help you
choose which keywords are popular, but it will also give you an
idea as to how much you will have to pay for advertising.

Although it is best that you determine the worth of each
keyword, or at least the amount of their current bids, you do
have another option. You can also research popular keywords
with tools that are known as keyword research tools or keyword
suggestion tools. These tools, such as the one that can be
found at http://www.digitalpoint.com/tools/suggestion/, allow
you to enter in a particular keyword or keyword phrase. You
will, in turn, get results that include the exact way that those
keywords were searched for. Each word or phrase will also be
listed in order, with the most searched for appearing first.

Both of the above mentioned resource tools are extremely
helpful, alone, but when combined they can provide you with
everything that you ever needed. For instance, if you first use
a keyword research or suggestion tool, you will get an idea as
to what keywords are popular and which ones are not. Once you
have a list of popular keywords, you can then use a keyword
worth tool, like the one mentioned above, to examine the average
cost of each advertisement. Since most of these tools,
including the two mentioned above, are free to use, there is no
reason why you shouldn’t at least give them a try.

As it was mentioned above, the most popular and effective
keywords or keyword phrases will be the ones that cost the most
money or the ones that have the highest bids. Although
associating these keywords with your advertisements will cost
money, it is worth every penny. You will find that most pay per
click advertising programs allow you to control the amount of
money that you want to spend each day. What does this mean for
you? This means that you can still participate in a pay per
click advertising program even if you are on a budget! With
something this easy, why wouldn’t you want to give pay per click
advertising a chance?

Checking the current bids of popular keywords is an easy
and effective way to make the most out of pay per click
advertising.

Len Hutton

Increase Clickthrough Conversion

Are you interested in joining a pay per click program? If you
are, are you interested in being an affiliate or are you looking
to have your advertisements displayed? Whichever way you are
looking to participate in an affiliate program, it is important
that you familiarize yourself with click throughs. Click
throughs are an important part of pay per click advertising,
whether your ads are the ones being advertised or not.

If you are unfamiliar with pay per click programs and how they
operate, you may also be unfamiliar with click throughs. In a
pay per click program, an advertisements will be displayed on a
website, owned by a participating pay per click affiliate.
Although advertisers hope that their ads will be clicked on all
the time, the reality is that they aren’t. There are many
interenet users who visit a web page and never click on any
advertisements. Whether or not an ad is being clicked on and
how often that is occurring is important to a pay per click
program. That is where click through comes from. Click throughs
are when a visitor actually clicks on an advertisement. The
overall rate or total of click throughs are referred to a CTR
(click through rate).

If you are a pay per click program affiliate, a webmaster who
has agreed to display applicable advertisements, you need to aim
for a high CTR. The number of click throughs that you receive
is extremely important to you. In fact, it will ultimately have
an impact on how much money you make. With pay per click
programs, advertisers only have to pay for advertisements when
one of their advertisements has been clicked. If they do not
have to pay, you don’t get paid. Therefore, as a pay per click
affiliate, you should be hoping for a high CTR.

Speaking of hoping, hoping is not all that you can do. In fact,
as a pay per click program affiliate, you actually have a large
say in your CTR. Although you cannot control which of your site
visitors or how many of them click on your advertisements, you
can make it easier for them to do so. It has been said, on
multiple occasions, that to be successful all advertisements
need to be displayed above the fold. When it comes to a web
page, below the fold is referring to the part of a website that
you cannot see. You do not want your site visitors to have to
scroll down just to see your advertisements. You want them to
be able to see them and hopefully click on them as soon as your
website appears on their screen. Making it easy to click your
ads is one of the best ways to increase your CTR.

Although pay per click program affiliates have the most control
of click throughs, you also have a little bit control, even if
you are just considered an advertiser. When signing up for a
pay per click program, you get to choose and essentially bid on
keywords that you would like associated with your
advertisements. These keywords need to be carefully chosen, as
they will ultimately have an impact on the success of your
advertisements and their click through rates.

For the best success, you will want to choose keywords that are
used. If internet users are searching for crib bedding and you
sell nursery supplies, you may want to use “crib bedding,” as
one of your keywords. When it comes to nursery supplies, crib
bedding is one of the most searched phrases. If you give
internet users what they are looking for, they will likely take
it, or in this sense click on one of your advertisements.

In short, click through rates, also known as CTRs, are an
important part of pay per click advertising programs. Whether
you are an advertiser or an affiliate, you should keep an eye on
your average click through rates; they ultimate decided whether
or not you make money.

Whether you are a pay per click affiliate or advertiser,
you can easily track and improve your click through rate.


Len Hutton

Keyword Intelligence

Keywords are important part of pay per click advertising
programs, whether you are a program affiliate or an advertiser.
Essentially, with pay per click advertising programs, you are
relying on keywords to bring you success. That is why you
should carefully choose your keywords. In addition to carefully
choosing your keywords, you should also make sure that the
keywords you chose are successful or living up to your
standards. You can do this by testing and tracking all of your
keywords.

Before examining how both affiliates and advertisers can go
about testing and tracking their keywords, it is important that
you understand why testing and tracking is important. Pay per
click advertising costs money, granted it only costs when one of
your ads has been clicked, but it is still money. Any good
business owner wants to know exactly where their money is going,
as they should. The testing and tracking of keywords will not
only help to ensure that you are not wasting money, but it will
also let you know if you are making any. Keyword tracking and
testing will also let you know if you are wasting your time.

Now that you know why it is important to test and track your
keywords, you can better understand how to do so. As it was
mentioned above, both advertisers and affiliates are urged to
test and track their keywords. Affiliates need to test and
track because it will help them determine exactly how much money
they are making, as well as how much money they are not making
or could be making. Affiliates rely on their website’s content
to show relevant advertisements. For that reason, if you are an
affiliate, your content needs to contain popular keywords,
keywords that would likely be associated with pay per click
advertisements. Google Adsense gives affiliates updated
tracking information; information that you can use to determine
your success with particular keywords.

In addition to using the information that is supplied to you by
your pay per click program, you can also perform your own test.
You can do so by visiting your online website. Take a look at
the advertisements that are appearing on your page. When doing
so, it is important that you look, don’t click. You can easily
get an idea as to what keywords are associated with those
advertisements. To see how much money you may be making, you
will want to use Overture’s keyword worth tool, which can be
found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. The
higher the maximum bids are, the more money you are likely to
make.

If you are an advertiser, not an affiliate, you can still
benefit from testing and tracking your keywords. Unlike
affiliates, who rely on content keywords, your keywords will
essentially be attached to your advertisements. That is how pay
per click programs decide which websites your advertisements
will appear on. As for tracking, your pay per click program
should also provide you with information, such as information on
which one of your ads was clicked. If you are using multiple
keywords for multiple advertisements, you can compare them to
see which one is the better money-maker.

As for testing your keywords, you will want to perform a
standard internet search, preferably with the keywords or
keywords phrases that you selected. You will want to examine
popular, high ranking web pages. To determine if your chosen
keywords are being used to the best of their ability, you should
be able to find a few of your advertisements displayed on
affiliate pages. If you are unable to do so, it might be a sign
that you need to reexamine your pay per click advertising
keywords.

Whether you are an advertiser or an affiliate, you are urged to
track and test your keywords to see if they are producing
results. By taking the above mentioned approaches, keyword
tracking and testing should only take a few minutes of your
time, but it will be time well spent.

Keyword tracking and testing is a great way to checkup on
yourself, to see if you are benefiting from pay per click
advertising.

Len Hutton

Attract High Quality Traffic

Do you participate in a program such as Google Adsense or Yahoo
Publisher’s Network? If so, you are essentially known as an
affiliate. As an affiliate, you hope that visitors will click on
the advertisements that are displayed on your website. If and
when this happens, you get paid. As nice as that sounds,
internet users must first make it to your website, before they
can click on one of your advertisements. With an unlimited
number of websites to choose from, getting traffic may seem like
an overwhelming process. While it can be, there are a number of
ways that you can successfully increase your traffic, and, in
turn, the amount of money that you can make as an affiliate.

As an affiliate, your goal is to receive website traffic. While
any traffic is better than no traffic at all, you may want to
aim for high quality traffic. High quality traffic includes
internet users who are looking for something that you have,
whether it is information on working from home or caring for a
sick pet. High quality traffic also includes internet users who
are likely to click on your advertisements. This, in a way,
relates to you and your website having what they want.

One of the best ways to get high quality visitors to your
website is to have high quality content. With website content,
many of us only associate content with search engine rankings.
While high quality content is an important part of search engine
optimization, SEO, it can and should be used for more. The
majority of internet users actually read the information that
they find online; therefore, there is a good chance that your
website content will actually be read. Having interesting and
easy to read content will ensure that your visitors don’t take
one look at your site and then leave. It is also important to
note that high quality content is likely to attract better
advertisements.

The design of your website is also important. In fact, it may be
just as important as your content. You want your website to
look professional, attractive, and appealing. Unfortunately,
there are many webmaster who mistakenly believe that their
websites need to be flashy, literally. Although flash intros
are neat, you might be surprised to hear that many internet
users don’t like them. In fact, a large number of internet
users are known to avoid these sites, especially if they do not
have a “skip intro,” button. You will want to go with plain,
simple, yet professional. If you need assistance with the design
of your website, you may want to think about hiring the services
of a professional web designer.

In conjunction with the design of your website, it is also
important to examine your ad placement. Where your
advertisements are displayed will have an impact on how often
they are clicked. If you are a Google Adsense member, you
should have access to what is known as a “Google Heat Map.”
This helpful map gives you suggestions on where you should place
your advertisements. Following this outline or a similar one
will increase your chances of clicks. If you choose not to use
Google’s map, you will at least want to remember to keep all of
your advertisements above the fold. Your site visitors should be
able to click on your advertisements right a way; they shouldn’t
have to scroll down to do so. In fact, if you have poor content
on your site or if your site’s layout is unprofessional, your
visitors may never even scroll down to see your ads.

As it was mentioned above, all traffic is better than no traffic
at all. However, as you can see, it is relatively easy to aim
for high quality traffic. That is why you are urged to target
those that may help you generate income.

High quality traffic is relatively easy to acquire and the
positive results will be easy to spot.

Len Hutton

Pointers on PPC Position

A number of pay per click advertising programs, such as Google
Adwords, allow you to choose where you would like your
advertisements to appear on a webpage. This is often referred
to as position preference. Though important to your success,
position preference may also have an impact on the cost of pay
per click advertising.

If this is your first time participating in a pay per click
advertising program, like Google Adwords, you may be unfamiliar
with position preference, the positions in particular. When you
sign up for an affiliate program, you should be given access to
a map. That map should outline a number of different positions;
positions where advertisements are often displayed. In most
cases, these positions are numbered. The number scale used by
Google is 1 to 10+. As you may have already assumed, one is the
best position; it is often right at the top of a webpage. As
for positions 10+, they can usually be found towards the bottom
of a webpage. The actual positions and their numbers will all
depend on the pay per click program in question.

With online advertisements, it is known that those shown above
the fold are often the most successful; the ones that receive
the most clicks. The phrase “above the fold,” is used to
describe the part of a website that can be seen right away.
Below the fold is used to describe the part of a website that
internet users must scroll down to see. Since many internet
users do not scroll down to examine a whole webpage, most
advertisers try and get their ads placed above the fold. This
is typically where positions one, positions two, and positions
three are located. Before automatically trying to get into one
of these highly sought after position slots, you should examine
whether it is worth it. To do this, you will want to examine
the pros and cons of trying to obtain a first, second, or third
position.

As it was mentioned above, the biggest advantage to scoring a
first, second, or third place advertising position is placement.
These advertisements are ones that are likely to be seen
immediately, no scrolling down is required. It is a known fact
that advertisements located on the top or in the upper left-hand
or right-hand sides of a webpage are more likely to be clicked.
As an advertiser, this may result in your ads being clicked. If
your advertisements are being targeted to the right website,
websites that are related to the products that you are selling,
this click may end up resulting in a sale.

Although good placement alone is enough to make many advertisers
want a first, second or third advertising position, there are
also a number of disadvantages to seeking those positions. As
it was stated above, these positions are the ones that are most
sought after. Pay per click programs know this; therefore, they
charge more money for those positions. The amount of money that
you will have to pay will depend on your maximum bid. What is
nice about many pay per click programs, including Google
Adwords, is that you are able to set yourself a daily budget.
This means that you can ask to have your advertisements
displayed in the first, second, or third place positions, even
if you are on a budget. Once your daily spending limit has been
reached, another advertisement will take over your top position.
In a way, this is nice because it allows you to experiment with
position preference, without having to spend too much money.

Although position preference may have an impact on the amount of
traffic that your online store sees or the amount of sales that
you make, it is important that you do not rely on it. It is
important to remember the name, position preference,
particularly the preference part. In no way are your
advertisements guaranteed to appear in the first, second, or
third positions, but your pay per click program representatives
will try their best to ensure that they are.

Position preference is a popular feature that is used by
many pay per click advertisers, including those that use Google
Adwords.
Len Hutton

Yahoo or Google For PPC?

When it comes to pay per click advertising, you will find that
there are a number of pay per click programs that you can choose
from. Two of the most popular programs include Yahoo Search
Marketing and Google Adwords. With both programs coming highly
rated and recommended, you may find it difficult to choose
between the two. When it comes to deciding which pay per click
program is the best for you, you will want to examine the
advantages and disadvantages of each.

For starters, let’s examine the Google Adwords program. Hands
down, the biggest advantage to using Google Adwords is that it
is a well-known and established program. In fact, Google is
considered a household name; everyone knows what it is. When it
comes to pay per click advertising, Google’s Adwords program is
the most recommended. It is also the first program that comes
to mind. This wouldn’t be the case if Google Adwords wasn’t
successful. By choosing Google Adwords, you automatically know
that you will see results; good results.

Although Google Adwords comes highly rated and recommended,
there are also a number of disadvantages to using the program.
There are some individuals who claim that the Google does a poor
job of monitoring their advertisements, namely where they
appear. It has been reported that advertisements appear on web
pages that are unrelated to the advertisements that are being
shown. This is most commonly seen with blogs. With blogs,
posters regularly change the focus of their posts each day. This
often results in different keywords being used, which can make
it difficult for consistency.

As it was mentioned above, aside from Goggle Adwords, Yahoo
Search Marketing is the other most recommended pay per click
advertising program. As with Google Adwords, Yahoo Search
Marketing has a number of advantages and disadvantages. The
main disadvantage of using Yahoo Search Marketing is that it is
still a relatively new program; they recently started working
with affiliates. These affiliates will host your advertisements
on their web pages. While this is considered a disadvantage, it
can also work to your advantage. Having a relatively small
number of affiliates makes it easier for the affiliates and
their websites to be monitored.

One of the biggest advantages to using Yahoo Search Marketing
for pay per click advertising is results. For an example of
this, just visit www.yahoo.com and perform a standard internet
search. Unlike Google’s search results page, where sponsored
advertisements are only displayed on the right-hand side, Yahoo
has advertisements displayed on the right-hand side, the top,
and the bottom. This means that your advertisements will not
only appear on affiliate pages, but there is also a chance that
your advertisement can be seen before a searcher even visits a
website!

Although both Google Adwords and Yahoo Search Marketing have
their own unique advantages and disadvantages, it is important
to touch on what they have in common. Both programs only charge
you for your advertisements if a user clicks on one of them,
thus the name pay per click advertising. Both programs also
monitor what is known as click fraud. Click fraud is when your
advertisements are clicked on, maliciously, just to increase the
amount of money that you have to pay. If click fraud is found,
both Yahoo and Google will take care of the problem and you will
not be held financially responsible for those clicks.

Despite multiple disadvantages, both programs are great and they
both come highly rated and recommended. This may make it
difficult to choose which pay per click program you want to
join. While your first impulse may be to join both, you are
advised against doing so. Instead, you will want to try and put
all of your time and energy into one program and one alone. If,
by chance, you don’t receive the results that you were hoping
for you can experiment with your second choice.


Whether you choose to participate in Google Adwords or
Yahoo Search Marketing, you are sure to be pleased with the
results.

Len.

Turbo Writing Tips

...




Are you an article writer or an e-book writer? If so, how long
does it take you to write? Do you wish that you could write
quicker, but without having to compromise the quality of your
work? If so, you can. There are a number of different methods
that you can use to write quicker, while keeping the quality of
your work the same or even improving it. Just a few of these
methods, seven to be exact, are outlined below.

(1) Comfort – If you would like to write quicker, you need to
find a setting that you feel comfortable in. In addition to
actually feeling comfortable, you need to be comfortable.
Whether you want to work from your bed or outdoors, you are
advised to do so. You are also urged to dress comfortably.
When writers are comfortable, they are able to not only work
quicker, but also produce better work.

(2) Distractions – All distractions need to be eliminated.
Although this may seem difficult, it doesn’t have to be. For
instance, if you are a work-at-home parent, you can try sending
your child to daycare, even if it is only one day a week. You
can also try working during nap times or even at night, after
your child has gone to sleep. The elimination of distractions
is a great way to write quicker. In fact, it is also known to
reduce or completely eliminate the chances of developing writers
block.

(3) Typing – Do you consider yourself to be fast at typing? If
you type less than fifty words per minute (wpm), you may want to
think about taking a typing class. One of the many problems
that e-book writers face is that their fingers don’t go as fast
as their minds do. Once your typing improves to a quicker
speed, you may notice a significant improvement in the amount of
time that it takes you to write.

(4) Outlines – If you are an e-book writer who currently doesn’t
use an outline, you may want to think about doing so. Outlines
are relatively easy to develop and they have an unlimited number
of benefits. One of those benefits is that you know exactly
what to write and how to write it. This means that you can just
focus on writing and not necessarily thinking about your next
step. This, alone, can save you a considerable amount of time.

(5) Spell Check – Spell check, without a doubt, is important to
any e-book. That is why it is important that you do it, but you
may want to write first and spell check later. If you use a
program like Microsoft Word, all of your misspelled words will
be highlighted and waiting for you. For that reason you are
advised to wait until the end, doing so will eliminate small
breaks; breaks that may bring on a case of writers block.

(6) Proofreading – As with spell checking, proofreading is
extremely important. Many e-book authors like to proofread
after writing a chapter or a paragraph. If at all possible, you
are urged not to do this. You may want to write now and
proofread later. Once you get on a roll with writing, you may
not want to stop. In the end, you may find that it results in
you being able to finish your work quicker.

(7) Time – You are advised to not worry about time. Even if you
are on a deadline, you are urged to take your time and not think
about it. Worrying about just how much time it takes you to
write will have a negative impact on your work. In fact, it is
likely to result in more mistakes. Those mistakes take time to
fix. If you are looking to write quicker, you should try
focusing on your writing, rather than time itself. You may be
surprised just how much it helps!

The above mentioned write quicker methods are just a few of the
many that exist. As you likely already know, what works for
someone else, might not work for you. With that in mind, you
are still advised to give the above mentioned approaches a try.
What do you have to loose?

Writing faster is a lot easier than many people think. If
you put your mind to it, could you be writing faster in no time
at all.

Len Hutton

Value Perception (Bonus Secret)

E-books are rapidly increasing in popularity. That popularity
has lead to a surge in the number of e-books that are now
available for sale. If you want to make a profit with your
e-book, you need to set your e-book apart from all of the rest.
A good e-book can sell, but you may need to add a little bit
more. Whether you are preparing to sell a new e-book or if you
have had trouble selling one that you already wrote, you may
want to think about bonuses. Bonuses are a great way to
increase your sales. It is no secret that consumers like free
things; free things that are often referred to as bonuses.

As it was mentioned above, bonuses are often used to describe
things that are being offered for free or at a discounted price.
If properly executed, you may be able to attract a large number
of e-book buyers, just for offering additional bonsuses. To
make the most out of offering a bonus, you are urged to choose
that bonus wisely. Bonuses that may be worth your time include
free product samples, coupons, discount codes, printable charts
or other resource guides, or additional e-book features, like
more content or extra chapters.

In addition to having a wide variety of bonuses to choose from,
when offering them with an e-book purchase, you can also decide
where those bonuses will come from. There are many e-book
authors who like to offer their own bonuses. These types of
bonuses often include additional e-book content or printable
resources, such as charts. For instance, if you are writing an
e-book that outlines getting out of debt, you may want to
include a number of extra, but free printable resources. These
guides could include monthly budget charts, a debt total tally
sheet, or a chart that can be used to track spending habits.
What is nice about offering these types of bonuses is that they
are relatively easy to offer and they are bonuses that many will
use.

If you are interested in offering a different type of bonus,
like free product samples or coupons, you may need outside
assistance. For this example, let’s say that you were trying to
sell an e-book that outlines caring for your exotic pet. You
may be able to partner with an exotic pet store, online or
offline. In most cases, you will find that most businesses
would be more than willing to provide you with coupons or
discount codes to give to your buyers. Coupons for items such
as exotic pet food and other supplies may be needed and put to
good use by your e-book buyers. It is also important to note
that the company which you partner with may also be able to
benefit; they too will likely see an increase in sales, as many
consumers shop where they can save money. Those first-time
sales may even create long-term customers; therefore, everything
works out for everyone involved.

When it comes to adding bonuses to e-books to increase value or
increase the chances of a sale, there are many e-book authors
who wonder exactly how far they should take it. In all honesty,
it is your decision to make. If you are able to create your own
low-cost bonuses, like printable resource guides, you may want
to think about giving these bonuses away to all buyers. If you
are partnering with another business, to offer free product
samples or coupons, it might be best to set a time frame or
limit the number of buyers who qualify for the bonuses.
Advertising that bonuses are available for the first one hundred
buyers will likely cause a temporary spike in sales, but it may
be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your e-book is something that is
completely optional; you don’t have to do it if you don’t want
to. However, e-book bonuses have a fairly high success rate,
especially when marketed the proper way. If you decide to offer
e-book bonuses, consider advertising them, along side your
e-book on your e-book sales page, in online classified ads, and
in any press releases that you may decide to create.

. From a consumer standpoint, do you like getting free
things? There is a good chance that you do and so do millions
of other consumers.

Len Hutton.

Sales Letters For eBooks

How many times have you searched the internet looking for
something and ended up coming across a website that advertised
an e-book for sale? If you have, you are not alone; a lot of
internet users come across these types of web pages. These
types of web pages are known as sale sites. What it nice about
many of these e-book sale sites is that many are successful;
many clicks end up turning into e-book sales. That is why if
you are looking to create and sell an e-book or sell an e-book
that you already created, you are advised to make your own sales
site.

Although there is a good chance that you have come across an
e-book sales site, there is also a chance that you haven’t. If
that is the case, you will want to take the time to familiarize
yourself with e-book sale sites. As you might assume, e-book
sale sites are websites that are used to sell an e-book. Many
times, that is the only point of an e-book sales site. In fact,
that is one of the many reasons why e-book sale sites are so
popular, because they work! Focusing only on one product,
instead of multiple ones, will increase your chances of
successfully making sales.

When it comes to creating a sales page for your e-book, do you
know what you should include? While you can include just about
anything you want, there are certain things that should
definitely be included on an e-book sales site, especially if
you want your sales site to work to your advantage. One of the
many things that you should include on your sales page is small
portions of text from your e-book. Showing small portions of
your e-book is a great way to increase your chances of making
sales. It is a known fact that customers prefer knowing exactly
what they are about to buy.

Customer testimonials or e-book reviews are other important
components of an e-book sales site. As it was mentioned above,
customers like to know what they are about to purchase. They
also want to know that your product, in this case your e-book,
is worth their money. Aside from showing small portions of your
e-book, customer testimonials are the next best approach.
Consumers are more likely to purchase products that come highly
rated and recommended. To spice up your customer testimonials,
you may want to think about including video. If you can, have
some of your readers make a quick video praising your e-book.
This video can be as short as a few seconds or as long as a few
minutes, either way it may help to improve the overall quality
of your e-book sales site.

Now that you know exactly what an e-book sales site is, as well
as what they include, you may be wondering exactly why you
should create a sales page or site for your e-book. As it was
mentioned above, e-book sales pages or sites, tend to focus
solely on one product. Not having any competition will increase
your chances of making a sale. It is also important to note
that e-book sales sites look professional and they tend to rank
highly among search engines. What does this mean for you? It
means that your sales site has a good chance of being found by
internet users who are just surfing for interesting sites.
Wouldn’t it be neat if an internet user who wasn’t even looking
for your product found it and made a purchase?

Another reason why you should think about making an e-book sales
site or at least an e-book sales page is because it is easy to
do. If you are unfamiliar with web design, you can easily make
a sales page by hiring the services of a professional web
designer or by using site builders, which provide you with free
webpage templates.

If you want to capitalize on your e-book, as much as
possible, you are urged to make yourself an e-book sales page or
site.

Len

Free Search Engine Traffic...

If you would like to make money selling e-books, you must first
create yourself an e-book. After your e-book has been created,
you will then need to sell it. Many e-book authors, when
selling their creations, use an e-book sales page. An e-book
sales page is a page that outlines the e-book available for
sale, as well as its price. Although an e-book sales page is a
great way to advertise your e-book it won’t help you get sales
alone. You also need traffic. If your e-book sale page isn’t
seen, no one will know that you have an e-book available for
sale.

When it comes to generating traffic, to your e-book sales page,
you have a number of different options. For the best success,
you are urged to take an “organic,” approach. An organic
approach is one that is considered all natural, versus ones that
are forced or made up. An example of a non-organic marketing
approach is participating in a pay-per-click program. One of
the most popular types of organic internet marketing approaches
involves the use of articles, namely distributing them to
article directories. The use of an organic traffic increasing
tactic, like the use of articles, will not only help to increase
your traffic, but it will also keep you, your e-book, or your
business name in good standing. This is important because many
online sellers have started turning to back-hand marketing
techniques.

As it was mentioned above, the best ways to use articles to
generate organic traffic is by distributing them to article
directories. Article directories are websites that host a large
collection of articles. In exchange for allowing an article
directory to display your article on their site free of charge,
you will be rewarded with a link. That link is often referred to
as a back-link. If properly set up, readers who find your
articles in article directories will be able to make it to your
website. If you choose the right link, they can be directed
right to your e-book sales page! Essentially, this means that
you will not only increase your website traffic, but you may
also increase your e-book sales.

Although your best bet is to create articles and distribute them
to article directories, you may also want to think about
including content, or articles, on your own website. Whether
you have a whole e-book sales site or even just one simple web
page, you can get a large amount of traffic from internet search
engines, but only if your site is optimized for them. Search
engine optimization, which is often referred to as SEO,
encompasses a number of different things, but you may want to
focus on content, as it is one of the easiest methods. You will
want to have content on your website; content that search
engines will pick up.

When writing articles, whether you plan on using them for your
own e-book sales page or article directories, you are urged to
examine programs that are known as keyword research tools.
Keyword research tool programs allow you to determine what
keywords or keyword phrases internet users are searching with.
If any of these keywords apply to the subject of your e-book,
you are urged to use them. Using applicable keywords or keyword
phrases will not only generate organic traffic, but it may also
help to increase your sales, by brining in customers who are
interested in what you have to sell.

In short, articles, whether they are displayed on your own
e-books sales page or distributed to article directories, can
help you generate organic traffic. As previously mentioned,
organic traffic is more likely to result in a high number of
e-book sales. Organic traffic is all natural; therefore,
website visitors actually want to come to your e-book sales
page, not just because they are being paid to do so.

Articles are a relatively easy, fun, and creative way to
increase your e-book sales site traffic and maybe even your
sales!

Len Hutton

Testimonial Trust (A Biggie)

E-books are quickly becoming a dime a dozen. If you would like
to make a profit with one of your e-books, you will need to set
your e-book apart from all the rest. One of the easiest ways to
do this is through positive recommendations and reviews. People
are more likely to buy a product, especially a new product, if
it comes highly rated and recommended. If you would like to
know how product reviews and recommendations can help you, you
are urged to read on. A number of helpful tips are outlined
below.

As it was mentioned above, there are a number of different ways
that product reviews and recommendations can help you. It was
also mentioned that e-books are becoming a dime a dozen.
Essentially, this means that there are so many e-books available
for sale; it is often difficult to make a sale. With so much
competition it is hard for even with one of the greatest e-books
ever written. Getting reviews or recommendations from your
previous customers, which are also referred to as testimonials,
may help increase your sales. Positive testimonials help to
create a name for yourself; a good name. They can also create a
sense of trust; trust that many consumers go searching for
before making an online purchase, even an e-book purchase.

Although it is important to know just how helpful customer
testimonials are and how they can help you, you may also be
wondering about getting them. There are many e-book authors who
mistakenly believe that they have to sell their product first,
before receiving any customer testimonials or reviews. This
isn’t the truth. If you are looking to boost the appearance of
your e-book, through customer testimonials, you may want to
think about giving your e-book away in exchange for reviews. It
is a known fact that many consumers love free products, even
free e-books. You will also find that many would be more than
willing to give your e-book a positive review, just for
receiving it free of charge. You can often find these
individuals on online forums.

Once you have a collection of customer testimonials, it is
important that you put them to good use. In fact, you will want
to make sure that you use them to the best of your ability. Not
only will you want to display your customer testimonials on your
webpage or your e-book sales page, but you will want to take it
a step further. It may be a good idea to use customer quotes in


a press release or even in a newsletter that you send out to
other internet users. To effectively help you increase your
sales, customer testimonials need to be seen and prominently
displayed.

Speaking of being displayed, there are also a number of
different ways that you can have your customer testimonials
displayed. The most common form of customer testimonials, even
for e-books, is in printed format, like a small paragraph. Of
course, this is okay to do this, but you may want to take it a
step further. If it is at all possible, you may want to think
about having your customers give their testimonials in video
format. This is relatively easy to do as many internet users
have webcams.

If you are unable to do a video format, you will at least want
to include pictures with your written reviews or customer
testimonials. Having a picture, even just a headshot, of the
person who gave the review, puts a face to it. This is
something that many consumers search for. Although a picture
really doesn’t mean anything, it gives consumer a sense of
trust, a feeling that it is a real, legitimate review.

Customer testimonials are a great way to prove the quality your
e-book and even increase the chances of it selling. One
important thing that you always need to remember is change. You
never want to edit or change your customer testimonials without
permission. In fact, changing your customer’s testimonials may
land you hot water; hot water that may bring negative, unwanted
publicity to you and your e-book.

. Customer testimonials are a nice, free way to bring
publicity to your e-book and to create a “buzz.”

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

People Promote For You?

Have you recently created an e-book? If so, do you plan on
selling that e-book? If you are interested in profiting from
your latest creation, you can do so, but you may need a little
bit of assistance. To make money, you need to rely on internet
sales. The only problem is that to have internet sales, your
product needs to be seen and known about. Unfortunately, there
are many e-book authors who believe that this is too hard of a
task. While it may be difficult at times, there are a number of
easy ways that you can go about having your e-book successfully
promoted.

Before examining how you can promote your e-book, it is first
important to touch on the ever so popular question, “why?” When
selling a product, including an e-book, this is a question that
shouldn’t even be asked, but it still is. Promotion is
important when it comes to selling an e-book or even any other
product for that matter. If you do not advertise or promote
your product, consumers will not even know that it exists.
Something can’t be purchased if no one knows that it is
available for sale. Promotion is also important because, if
properly implemented, it gets people talking; it creates a
“buzz.”

One of the easiest ways that you can go about finding people to
help you promote your e-book is by using the internet. After
all, that is where your e-book will be sold. One of the
approaches that you can take is by visiting online message
boards or forums. There are a large number of internet users who
are also looking for help, when it comes to selling a product or
a service. You could do a link exchange. A link exchange is
when two individuals agree to help each other promote their
products. For obvious reasons though, you will want to make
sure that you do not help to promote a product that could be
considered your competition.

Speaking of online message boards and forums, you can do your
own promoting when searching for someone to help you. A large
number of message boards and forums allow members to create a
signature. Many posters use a signature to display their
favorite quotes or song lyrics, but most use it to promote their
business or products; you can also do the same. For instance,
if you are selling an e-book on pet care, you can have a catchy
signature line and a link to your e-book sales pages. This
concept works great, especially if you are on a forum that is
related to the topic of your e-book, like a pet lover’s forum.
You may also be able to find other posters who are willing to
promote your e-book in their signature lines too.

In conjunction with using online message boards or forums to
find people who are willing to promote your product, you can
also use standard internet searches. You will want to search
for websites that are, in one way or another, related to the
content of your website. A large number of webmaster may do a
link exchange, but others may want you to pay a small amount of
money for an advertising slot. Even if you must pay for
advertising, it will likely be worth it, especially if you find
a popular, high traffic website.

As an act of kindness, you may want to provide other internet
users with incentives for helping you promote your e-book,
especially if you are looking to have this help without paying
for it. A popular incentive, as mentioned above, is a link
exchange. In addition to a link exchange, you may even want to
give your promotional assistants a free copy of your e-book. In
fact, you may even be asked for a free copy. This is actually
quite common as many individuals want to know exactly what they
are helping to promote.

Promoting your e-book is the best way to profit from it.
With a little bit of research and hard work, you should be able
to find a large number of individuals who would be willing to
help you, many free of charge.


Len

Outline to success...

Are you interesting in writing an e-book? If so, do you know
what you would like your e-book topic to be about? Better yet,
do you have an idea as to what you would like to write? If you
do, you are urged to write it down now. When push comes to
shove, there are many writers, even professional writers, who
fail to remember everything that they wanted to include in an
e-book, even in a standard article.

Writing down all of your e-book ideas is a great way to ensure
that you don’t forget any important points that you wanted to
mention. Although writing down your ideas is great, you may
want to take it a step further. You may want to create an
outline for yourself. An outline can act as a guide for you; a
guide that will not only help to ensure that you don’t forget
anything, but it may also help you write better articles.

Outlines, including e-book outlines, come in a number of
different formats. Despite different formats, there are some
items which are almost always included in an outline. These
items are a thesis statement or the main e-book topic, headings,
and subheadings. When doing an e-book, you may want to do an
outline for each chapter that you plan on writing. While it may
seem like a lot of work, your work should pay off in the end.
As it was mentioned above, you can create your own outline
format, but you may want to think about using the sample
outlined below.

CHAPTER 1 (Thesis/Point ) -

Paragraph #1 (Heading) – This is where you would write the main
point you would like focused on.

Paragraph #1 (Subheadings) – This is where you could go into
more detail on the points that you would like covered in your
paragraphs.

The above mentioned example was just a sample of the format that
you could use. In all honestly, it really doesn’t matter how you
compose an outline, as long as you do. In fact, there are a
number of benefits to first developing an outline for your
e-book. As it was previously mentioned, an outline is likely to
reduce your chances of forgetting something that you wanted to
mention. In the end, this is likely to improve your final
product. In fact, an outline may be what helps to set your
e-book apart from the other thousands.

An e-book outline will not only help you create a better
product, but it may also help you do it in a shorter period of
time. Outlines, even e-book outlines, are known to make writing
easier and faster. When you have an outline, you already know
exactly what you want to write and even how you want to write
it. Essentially, this means that you can just focus on writing.
You shouldn’t have to stop and come up with new ideas or think
about what to write. In fact, an outline may help eliminate the
chances of you experiencing writers block. Writers block tends
to be associated with interruptions. If you have an outline,
you will rarely find yourself stopping to think.

For the best chance of success, you are urged to create an
outline that you feel comfortable working with. The above
mentioned outline sample is used by many, including many e-book
writers. However, it is important to remember that what works
for one individual might not work for another. If you find
yourself having a difficult time preparing or reading an
outline, you are urged to keep on experimenting. After time,
you will likely find an outline format that you enjoy working
with and one that may increase your productivity.

As you can see, it is fairly easy to create an outline for your
next e-book. In fact, there are a number of benefits to using
one. If you currently do not use outlines, you may want to give
them a try. If you don’t think that they helped you, in the
long run, you can return to your original way of writing; at
least you gave them a chance.

With e-book competition at an all time high, you need to
set your e-book apart from the rest. An e-book outline may be
able to help you do just that.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Affiliate Program For Your eBook

If you are looking to profit from an e-book that you wrote, you
need your e-book to sell. While this is common sense, it is can
sometimes be a little bit difficult to do. In today’s world of
online shopping, namely for e-books, you can have the best
product, but it won’t matter if consumers don’t know that it
exists. That is why it is extremely important that you market
your e-book to the general public, namely internet users. A
great way to do this is to create your own e-book affiliate
program.

Over the past few years, the popularity of affiliate programs
has increased. For that reason, there is a good chance that you
know exactly what an affiliate program is. If you do not know,
you should know that an affiliate program is a program that
rewards product developers or manufacturers, even e-book
authors, and the webmasters that choose to participate in the
programs. Essentially, the developer of a product decides that
they need assistance with selling their product; therefore, they
approach webmasters. Once an agreement is the made, the
webmaster will then post links, banners, or information on the
product being sold. In this case, that product could be your
own e-book.

When it comes getting started, there are many e-book authors who
have no idea how to start their own affiliate program. Your best
bet is to use the internet to do a little bit of research. While
what you find may seem a little bit overwhelming, starting your
own e-book affiliate program actually isn’t as hard as it
sounds. In fact, it is quite easy. One of the reasons for that
is because there are a number of companies that can offer you
assistance. In fact, these companies can do most, if not all, of
the work for you. One of these companies, that comes highly
rated and recommended, is ClickBank. ClickBank, which can be
found at www.clickbank.com not only helps you get your program
off the ground, but they also help you find affiliates and track
each sale that one of your affiliates made for you! In all
honesty, this is as easy as it comes.

As it was stated above, the webmasters who assist you with
selling your e-book, through an affiliate program, are known as
affiliates. These affiliates often display your links or
banners on their websites, to drive traffic to your site and
possibly increase your sales. There are a number of affiliate
hosting programs that will create banners and links for you,
but, for the most part, you have to make your own. When making
your banners, it is important that you make them clear,
attractive, and appealing. There are a number of software
programs and free online guides that can offer you assistance.
If you still find creating your own banners difficult, you may
want to seek professional assistance. This professional
assistance may come from a graphic designer or even a web
designer.

If you join an affiliate program, similar to the above mentioned
ClickBank, you might not necessarily get to handpick you
affiliates, but you should have some say in who gets selected to
advertise your products. It is advised that you create
guidelines for yourself. For instance, do you want your e-book
being advertised on a website that displays foul language or one
that could be considered offensive? If so, you are making the
wrong decision. For the best chance of success, you will want
your e-book to be associated with quality websites, not ones
that internet users consider to be “trash.”

The decision as to whether or not you want to start your own
e-book affiliate program is yours to make. However, it is
important to remember what an e-book affiliate program can do
for you. Getting your product and your name distributed across
the internet is just one of the many things that could happen.
Perhaps, the most important to note is the possibility for an
increase in sales. In fact, that increase is almost guaranteed.
With assistance from a program like ClickBank, you can
easily start your own affiliate program and see an increase in
sales in as little as a few weeks!

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Easy proofreading & spellchecking

One of the biggest complaints reported by e-book readers is poor
grammar usage. Although the occasional mistake is
understandable, some readers are often left wondering if their
e-book author even read their own e-book. Do not let yourself
be one of those authors. You need to thoroughly proofread and
spell check your e-book before offering it for sale.

When it comes to proofreading, there are often two sets of
writers. Many automatically know the importance of proofreading
and spell checking. However, there are others who have the why
bother mentality. If you are wondering why it is important to
proofread and spell check, you need to familiarize yourself with
the importance of proofreading. Of course, proofreading allows
you to catch any mistakes that you may have made. It also
allows you to make sure that you didn’t leave out anything
important. Proofreading also enables you to make sure that your
e-book flows together perfectly.

Perhaps, the most important purpose of proofreading is to create
a high quality product. Even if you are able to produce an
e-book on one of the “hottest” topics or subjects around, it
won’t really do you any good if your e-book is hard or difficult
to read. In fact, that is why there is often a direct connection
between proofreading and e-book sales. Proofreading, especially
multiple times, may be considered time consuming, but it will
help you in the end. It is known fact that interesting and
properly written e-books sell for more than those that are just
interesting.

Since proofreading is vital to the success of your e-book, you
are advised to make sure that you do it. In fact, do you know
that you have a number of different options? The most chosen
option involves self-proofreading. Self-proofreading is defined
as proofreading your own content. When doing your own
proofreading, it is best that you wait until your e-book as been
finished. You will also want to make sure that you proofread
multiple times. In most cases, once is not enough to catch all
of your errors. A good rule to follow is if you don’t
understand what you wrote; your readers probably won’t be able
to understand it either.

A large number of authors, including e-book authors, are able to
successfully proofread and spell check their own articles, but
there are also a number of those who have a difficult time doing
so. With something as important as an e-book that will be
available for sale online, you may want to think about hiring a
professional proofreader. Professional proofreaders are also
known as editors. What is nice about hiring a professional
proofreader or editor is that many not only have experience, but
they also have a degree to back it up. Having a professional
proofreader or editor will increase your chances of having your
mistakes found and corrected.

As nice as it is to hire a professional proofreader or editor,
you need to have money to do so. While it is possible to find
an affordable editor, you may not have the funds needed to do
so. If that is the case, you are advised to look for
individuals who will do your proofreading or editing for you,
free of charge. Your best chance of success, with this
approach, involves talking to those that you know. You may also
be able to work out an arrangement with another writer. If you
offer to proofread one of their e-books or a collection of their
articles, they may do the same for you. When taking the free
proofreading approach, you are advised to try and get someone
who may have some writing and editing experience, even if they
are not considered an expert.

Whether you choose to do your own proofreading, have a friend
look at your e-book for you, or hire a professional editor, you
are urged to proofread. Proofreading and whether or not it is
done may have a direct impact on whether or not you e-book is a
successful seller.

Proofreading may take time, but, when looking back, you
should consider it time well spent.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm