A problem that search engines encounter often is the design of
websites that purely use advanced programming such as C++,
JavaScript or CGI. If the navigation links within your site are
powered by these advanced scripts alone, the search engine will
not be able to fully browse your site. You need to provide links
done in basic HTML so that the engine can read your website.
It takes months for a website with a new domain name (.com,
.org or .edu) to show up on search engines. Google has imposed
an ageing delay on new websites so that it doesn’t waste time on
indexing websites that don’t last long. If you want to change
your domain name, I suggest you rethink your plan and use what
you have instead. A cosmetic facelift of your existing web pages
along with several good quality SEO articles will serve you
better in the long run. After all, you will be working with what
you already have. If you know all the insides and outs of your
website, then it would be so much easier to revise than replace
because of familiarity.
Some internet marketers make the mistake of placing keyword
density requirements above that of article quality. At first
glance, it does make sense to optimize an article for your
keywords rather than be concerned with artistic considerations
or honest, from the heart writing. However, bear in mind that
not everyone will buy your product or idea. You know that what
you sell is sellable only to a certain target market. If you
prioritize keyword optimization in your article rather than
writing the article for the sake of the product you want to sell
and for the information of your target audience, chances are you
will attract buyers of another commodity that you do not have.
The keyword here is relevance. A person searching the internet
for something he needs will filter out the search results by
using the relevance criterion. My suggestion is, write the
article for the sake of your product and for your target
customers’ information. Place the priority of keywords as a
secondary consideration. It’s all about relevance. I know that
it would be a plus for you if you manage to pull in lots of
traffic even though they don’t want anything to do with your
site. Believe me, misleading a person in the internet is a risky
business. That person you mislead can hit back by starting-up an
email brigade against your website.
Be specific with your keywords. Don’t generalize. The biggest
disadvantage of internet shopping is that customers are not able
to scrutinize the product personally. What they usually do is
find out from other sources what the product is all about, how
it works, etc... When they decide to finally buy, they know what
they’re looking for and will mostly likely use a specific name
brand as part of their search strings. Your keywords need to be
able to match those strings in terms of number of words matched
and how the order of those words match. Others will search for
stuff by using its sub-categories. For example, when looking for
bras, women need to spell out their torso and cup size.
So, the bra size can be a 36 B or a 36 C. Then there are colors to
choose from like red, burgundy and black. A bit more specific is
the bra classification. Is it a half-cup or a push-up, or is it
a sport bra? With these factors in mind, you can conclude that a
woman looking for a bra in the internet can type in “black
push-up bra 36-C”. Do you have key phrases to match those search
strings? Are the words in your key phrases arranged in the same
order? The final consideration is the literature where those
keywords are embedded. If the article is just a jumble of words
full of keywords, the search engine will most likely discard
your website in favor of another. This will decrease the ranking
of your website in the search results page. In worst case
scenarios, they may actually ban your website from showing up in
search results.
A lot of SEO experts claim that it isn’t the keyword, but
the article that brings you success. Based on what is written
above, I tend to agree. Do you?
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Friday, November 30, 2007
Thursday, November 29, 2007
keyword density percentages
Some will say that 2% to 8% is the ideal density of keywords
for SEO purposes. Others claim that optimum density for Google
is specifically 2% and that anything higher will result in your
site being penalized. For Yahoo and MSN, they specify a 5%
keyword density. But is it really?
In my experience as an SEO writer, most internet marketers
require keyword seeding density at 10% or higher. Now, if
Google, which happens to be the most popular search engine in
the internet, does indeed penalize websites with keywords seeded
at more than 2%, don’t you think that it’s senseless for my
clients to ask for more than 2% seeding?
Since Google, Yahoo and MSN began incorporating relevance of
keywords to the actual content into their web crawlers, keyword
density, which was the main focus of web masters at that time,
became a secondary consideration. Unfortunately, some web
masters and internet marketers still stress keyword importance
over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in internet searches. If you
had those words in your site, you have a guaranteed hit. This
system would work before. You could use sex as a keyword, but
your website actually contains information about rutabaga
farming.
This system of keyword importance and density lead to
misleading search results. Because of the decrease in
serviceability of search engines due to the abusers of the
system, search engine operators decided to add the value of
keyword relevance to actual content to better their service to
internet surfers. So if you are talking about rutabaga farming
and scatter the word sex all throughout your article just to
attract more traffic, the search engine will get confused
because, your keyword does not have any relevance to your
content at all. When this happens, the search engine can ignore
you, penalize you or blacklist your website from its search
index.
If you take the time to read newsletters or articles about
keywords today, you will mostly find similar emphasis on keyword
relevance. When you write an article seeded with keywords that
are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater
chance of higher search engine result rankings. Because the
search engine understands what your website is all about, it
would not hesitate to churn it out as a search result from a
user query relevant to your keywords. Second, by having relevant
keywords on your site, you get more chances of attracting the
right kind of traffic. Having more relevant website hits gives
you more chances of selling your product because your product is
exactly the reason why the users are directed to your site.
Because of the relevance of your article, your ratio of relevant
to irrelevant surfer traffic increases. Third, as a result of
highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your
site down for another visit just to find out if they can get
something useful out of it again. Lastly, even though you will
experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed
when they are re-directed to a website that doesn’t contain
anything related to their search. You increase and enhance the
usefulness and reputation of your site without having to resort
to dirty, misleading tactics for traffic generation.
I cannot stress enough how important relevance of keyword
to content is. The importance of this value reflects on the
search engines need to classify websites according to their
content. If your keywords don’t match your content, your website
will be ignored by the search engine.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
for SEO purposes. Others claim that optimum density for Google
is specifically 2% and that anything higher will result in your
site being penalized. For Yahoo and MSN, they specify a 5%
keyword density. But is it really?
In my experience as an SEO writer, most internet marketers
require keyword seeding density at 10% or higher. Now, if
Google, which happens to be the most popular search engine in
the internet, does indeed penalize websites with keywords seeded
at more than 2%, don’t you think that it’s senseless for my
clients to ask for more than 2% seeding?
Since Google, Yahoo and MSN began incorporating relevance of
keywords to the actual content into their web crawlers, keyword
density, which was the main focus of web masters at that time,
became a secondary consideration. Unfortunately, some web
masters and internet marketers still stress keyword importance
over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in internet searches. If you
had those words in your site, you have a guaranteed hit. This
system would work before. You could use sex as a keyword, but
your website actually contains information about rutabaga
farming.
This system of keyword importance and density lead to
misleading search results. Because of the decrease in
serviceability of search engines due to the abusers of the
system, search engine operators decided to add the value of
keyword relevance to actual content to better their service to
internet surfers. So if you are talking about rutabaga farming
and scatter the word sex all throughout your article just to
attract more traffic, the search engine will get confused
because, your keyword does not have any relevance to your
content at all. When this happens, the search engine can ignore
you, penalize you or blacklist your website from its search
index.
If you take the time to read newsletters or articles about
keywords today, you will mostly find similar emphasis on keyword
relevance. When you write an article seeded with keywords that
are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater
chance of higher search engine result rankings. Because the
search engine understands what your website is all about, it
would not hesitate to churn it out as a search result from a
user query relevant to your keywords. Second, by having relevant
keywords on your site, you get more chances of attracting the
right kind of traffic. Having more relevant website hits gives
you more chances of selling your product because your product is
exactly the reason why the users are directed to your site.
Because of the relevance of your article, your ratio of relevant
to irrelevant surfer traffic increases. Third, as a result of
highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your
site down for another visit just to find out if they can get
something useful out of it again. Lastly, even though you will
experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed
when they are re-directed to a website that doesn’t contain
anything related to their search. You increase and enhance the
usefulness and reputation of your site without having to resort
to dirty, misleading tactics for traffic generation.
I cannot stress enough how important relevance of keyword
to content is. The importance of this value reflects on the
search engines need to classify websites according to their
content. If your keywords don’t match your content, your website
will be ignored by the search engine.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Wednesday, November 28, 2007
keyword relevance...
The function of keywords is to attract the search engine’s
attention. Once attracted, the search engine lists the site that
contains the keyword. This system opened up avenues for search
engine abuse by web masters. Because of a search engine’s heavy
dependence on keywords, anybody could write “sex, xxx, porn” and
other strong keywords even though the website contains nothing
of the sort. As a result of this abuse, the reputations of
search engines all over the web begun to suffer. Surfers got
re-directed to websites that had no relevance to their query.
To stop the abuse and enhance their accuracy and reputation,
search engines devised an algorithm method where web crawlers
not only looked at the keywords, but also at the contents that
goes along with them. With this new method of indexing, web
masters and internet marketers were finally forced to perform
honest work. They stopped using words like “sex, xxx” and porn”
where there was none and begun writing relevant articles that
give accurate descriptions of their website or products.
As a result of this new indexing system, the industry of search
engine optimization (SEO) article writing was born. SEO article
writers are required to write meaningful articles that
thoroughly describe the product or website. Aside from using
correct and appropriate writing methods, they also have to
reserve slots within the article for the seeding of keywords.
As far as search engines are concerned, they index your website
by scanning the top of your website first. Be sure to have
descriptive literature of about 250++ words as this is what the
search engines look for. Within that 250++ word article, embed
your keywords in it without breaking the smooth flow of the
article. Try to avoid grammar deficiencies because of keyword
seeding. Your article needs to be as correct as it can be for
the search engine to understand what your website is saying and
what relevance it has to a searcher’s query.
You can try the old method but you will not get as good results
as you will with the honest way. Furthermore, attempting to
mislead a search engine can lead to a bottom placement in search
rankings. Aside from being given low priority in searches,
search engines also have the option of removing your website
from their index. If this unfortunate development happens to
your website, you’ve already lost your business.
The internet is evolving. Just as it took centuries for the
laws of the United States to reach maturity, the internet is
hurrying along at light-speeds to protect everyone who decides
to visit it. If you try to disrupt the flow of one of its
economies, various individuals and corporations that own a stake
in the internet will immediately smother you and the tools you
use for disturbing a relatively peaceful environment.
As honesty seems to be the best policy for now, SEO article
writing is the way to go. Do not compromise your articles for
the sake of keyword density. After all, when your customers get
to your website and read a poorly written article, your esteem
in their eyes will immediately plummet. It wouldn’t be a
surprise if they decide to transfer to another website with
better services and a higher degree of usefulness and accuracy.
Being an SEO writer myself, I can only say that what I
wrote above is all true. I’ve surfed hundreds of sites
pertaining to SEO writing tips and suggestions. I never saw
anyone suggesting a higher priority for keywords over relevance.
My own opinion is that keyword seeding and article composition
should both be done with great care.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
attention. Once attracted, the search engine lists the site that
contains the keyword. This system opened up avenues for search
engine abuse by web masters. Because of a search engine’s heavy
dependence on keywords, anybody could write “sex, xxx, porn” and
other strong keywords even though the website contains nothing
of the sort. As a result of this abuse, the reputations of
search engines all over the web begun to suffer. Surfers got
re-directed to websites that had no relevance to their query.
To stop the abuse and enhance their accuracy and reputation,
search engines devised an algorithm method where web crawlers
not only looked at the keywords, but also at the contents that
goes along with them. With this new method of indexing, web
masters and internet marketers were finally forced to perform
honest work. They stopped using words like “sex, xxx” and porn”
where there was none and begun writing relevant articles that
give accurate descriptions of their website or products.
As a result of this new indexing system, the industry of search
engine optimization (SEO) article writing was born. SEO article
writers are required to write meaningful articles that
thoroughly describe the product or website. Aside from using
correct and appropriate writing methods, they also have to
reserve slots within the article for the seeding of keywords.
As far as search engines are concerned, they index your website
by scanning the top of your website first. Be sure to have
descriptive literature of about 250++ words as this is what the
search engines look for. Within that 250++ word article, embed
your keywords in it without breaking the smooth flow of the
article. Try to avoid grammar deficiencies because of keyword
seeding. Your article needs to be as correct as it can be for
the search engine to understand what your website is saying and
what relevance it has to a searcher’s query.
You can try the old method but you will not get as good results
as you will with the honest way. Furthermore, attempting to
mislead a search engine can lead to a bottom placement in search
rankings. Aside from being given low priority in searches,
search engines also have the option of removing your website
from their index. If this unfortunate development happens to
your website, you’ve already lost your business.
The internet is evolving. Just as it took centuries for the
laws of the United States to reach maturity, the internet is
hurrying along at light-speeds to protect everyone who decides
to visit it. If you try to disrupt the flow of one of its
economies, various individuals and corporations that own a stake
in the internet will immediately smother you and the tools you
use for disturbing a relatively peaceful environment.
As honesty seems to be the best policy for now, SEO article
writing is the way to go. Do not compromise your articles for
the sake of keyword density. After all, when your customers get
to your website and read a poorly written article, your esteem
in their eyes will immediately plummet. It wouldn’t be a
surprise if they decide to transfer to another website with
better services and a higher degree of usefulness and accuracy.
Being an SEO writer myself, I can only say that what I
wrote above is all true. I’ve surfed hundreds of sites
pertaining to SEO writing tips and suggestions. I never saw
anyone suggesting a higher priority for keywords over relevance.
My own opinion is that keyword seeding and article composition
should both be done with great care.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Tuesday, November 27, 2007
making money on the web
It's true “most people don’t want to work” is a universal
truth. So, if you don’t want to work, why are you selling
yourself into slavery for relatively low pay? You might as well
get the most out of something that you dislike doing. I’ve never
seen any clerk who is happy where he/she is. They usually
complain about low salaries and too much work. If you’re getting
paid to work (something you don’t want to do) doesn’t it make
sense to aim for something higher?
There are plenty of opportunities for making money in the
internet. You can do this for something on the side, or, you can
make it your full time job. It just depends on how much time you
want to commit to earning money in a rather easy manner. As for
myself, why am I writing this article for relatively low pay?
Well the dollar has a pretty high value from where I am sitting.
If I worked in an office, I wouldn’t be earning as much I am
now.
The point is that you need to maximize your earning potential.
If you happen to be in a country like mine whose local currency
is struggling against the dollar, then doing this writing job
will earn you more than you normally would in day at the office.
As far as potential earnings in the internet is concerned, there
are plenty of avenues and opportunities to choose from.
The first opportunity with the most potential for earning big
bucks is by turning yourself into internet salespersons. Unlike
salespeople of the physical world, you don’t have to go around
the city commuting, sweating, huffing, puffing and talking your
throat sore. All you need to do is to choose a form of internet
marketing that you think you can be good at. Once you do make
your choice, exhaust all the possibilities until you get very
positive results. Nothing good comes out of something
half-baked.
A fast way to earn a commission is by affiliating yourself with
major vendor sites. You sign for their program and they will
give you instructions to set up an affiliate account. Basically,
you promote the vendor site and their products in your own
website or in articles that you write and submit to ezines. You
will need to place links into your website or ezine article that
will lead to the site or product you are promoting.
If you decide to go into affiliate marketing, you will also
need to learn how to compose search engine optimized (SEO)
articles. The web is teeming with instructions on SEO
composition. These articles will help you with search engine
results. They will contain keywords that the search engine will
identify and index according to its relevance to the searcher’s
query and your article.
Then, there are the make fast money programs which you have to
pay for before you can join. (`nuff said)
By the way, don’t be fooled by those paid to read email
advertisements. One does pay you to just read but it sends an
average of one email a day and gives out 2 cents. Other similar
programs require you to accept offers or deals from the sites
that they advertise before they give out cash.
Making good money in the internet can be easy. But if you
really want good money, I suggest you try the different
affiliate programs of major vendor sites in the internet.
Remember its good money so you will have to spend time to make
your program a success. Once you have it set-up, you can ask for
your retirement or separation pay.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
truth. So, if you don’t want to work, why are you selling
yourself into slavery for relatively low pay? You might as well
get the most out of something that you dislike doing. I’ve never
seen any clerk who is happy where he/she is. They usually
complain about low salaries and too much work. If you’re getting
paid to work (something you don’t want to do) doesn’t it make
sense to aim for something higher?
There are plenty of opportunities for making money in the
internet. You can do this for something on the side, or, you can
make it your full time job. It just depends on how much time you
want to commit to earning money in a rather easy manner. As for
myself, why am I writing this article for relatively low pay?
Well the dollar has a pretty high value from where I am sitting.
If I worked in an office, I wouldn’t be earning as much I am
now.
The point is that you need to maximize your earning potential.
If you happen to be in a country like mine whose local currency
is struggling against the dollar, then doing this writing job
will earn you more than you normally would in day at the office.
As far as potential earnings in the internet is concerned, there
are plenty of avenues and opportunities to choose from.
The first opportunity with the most potential for earning big
bucks is by turning yourself into internet salespersons. Unlike
salespeople of the physical world, you don’t have to go around
the city commuting, sweating, huffing, puffing and talking your
throat sore. All you need to do is to choose a form of internet
marketing that you think you can be good at. Once you do make
your choice, exhaust all the possibilities until you get very
positive results. Nothing good comes out of something
half-baked.
A fast way to earn a commission is by affiliating yourself with
major vendor sites. You sign for their program and they will
give you instructions to set up an affiliate account. Basically,
you promote the vendor site and their products in your own
website or in articles that you write and submit to ezines. You
will need to place links into your website or ezine article that
will lead to the site or product you are promoting.
If you decide to go into affiliate marketing, you will also
need to learn how to compose search engine optimized (SEO)
articles. The web is teeming with instructions on SEO
composition. These articles will help you with search engine
results. They will contain keywords that the search engine will
identify and index according to its relevance to the searcher’s
query and your article.
Then, there are the make fast money programs which you have to
pay for before you can join. (`nuff said)
By the way, don’t be fooled by those paid to read email
advertisements. One does pay you to just read but it sends an
average of one email a day and gives out 2 cents. Other similar
programs require you to accept offers or deals from the sites
that they advertise before they give out cash.
Making good money in the internet can be easy. But if you
really want good money, I suggest you try the different
affiliate programs of major vendor sites in the internet.
Remember its good money so you will have to spend time to make
your program a success. Once you have it set-up, you can ask for
your retirement or separation pay.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Monday, November 26, 2007
optimizing your website
It is only natural that webmasters continuously crave higher
search engine rankings. After all, the closer your site is to
the first entry in the search engine results page, the more
chances you have of bringing on surfer traffic to your website.
The choice between proper website content composition and
keyword saturation is a continuing dilemma that many web masters
and internet marketers continue to mull over. Should the page of
the site be designed specifically to enhance search engine
results ratings or should the site’s pages contain proper and
relevant content with regards to its existing purpose?
To be given a high search result ranking, the website must
contain relevant information or content. This means that you
can’t just jumble keywords together in a haphazard manner. You
need to have quality content written down to describe your
website and its contents. The search engine examines your
website and all that it contains. The search engine will try to
figure out if the keywords contained in your web pages are
relevant to the user’s search parameters. For example, a user
searches for the word “bird”. The search engine finds two
websites with the word bird in it. The first website adds
descriptions and additional information about the word bird.
The second website has the word bird, but it also contains other
words like tiger, lion, zoo, seal all jumbled together in no
particular order. Armed with this information, the search engine
uses algorithms to determine which of the 2 sites has more
relevance to the user’s query. In this case, the first website
which has a descriptive article about “birds” is prioritized by
the search engine. In addition to being ranked higher by the
search engine, the user is directed to the first website and
finds exactly what he is looking for.
Already, you can see that there need not be a conflict between
search engine optimization and keyword placement.
You need to properly define your keywords in terms of
relevance. The criterion for keyword relevance is based on how
you think a searcher will write down his query. If he is looking
for a pair of shoes, will he use “size 9” or “black size 9” or
“Nike”? The best way to figure things out is to be a customer
yourself. Go to a search engine and search for a single specific
topic or product by using different words. Take note of the
search strings you use and how relevant they are to your target.
Say, you want to buy a CD of Eric Clapton so you are also
searching for a store to buy it from. Do you type in “buy Eric
Clapton” or is it “Eric Clapton CD”? As a searcher do you
have a specific album in mind? Are you searching for Eric
Clapton’s unplugged album? If so, how are you going to search
for it? As the keywords get more specific, the more relevance it
assumes. This is actually a trade-off. Keywords or phrases that
are specifically relevant to the topic at hand tend to bring in
the correct kind of web traffic that you are looking for.
However, because of their specificity, your website will only be
used as a search result if the user’s query specifically matches
your keywords.
Writing content is not as easy as jotting down a sentence or
two. Think of the search engine as an artificial intelligence
that needs to know everything. The more it can read, the better
it can judge the relevance of your content. That being said, a
lot of internet marketers write keyword, rich content articles
with a minimum of 400 words per article. To put it in simpler
terms, a search engine is slow to grasp the whole point.
Having good content in your website is a blessing not only
for search engine optimization, but also for usefulness to the
person browsing your site. If you can make your site useful to
me, I will certainly return to your site to find out if I can
use something else again. People love useful and convenient
things; even people.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
search engine rankings. After all, the closer your site is to
the first entry in the search engine results page, the more
chances you have of bringing on surfer traffic to your website.
The choice between proper website content composition and
keyword saturation is a continuing dilemma that many web masters
and internet marketers continue to mull over. Should the page of
the site be designed specifically to enhance search engine
results ratings or should the site’s pages contain proper and
relevant content with regards to its existing purpose?
To be given a high search result ranking, the website must
contain relevant information or content. This means that you
can’t just jumble keywords together in a haphazard manner. You
need to have quality content written down to describe your
website and its contents. The search engine examines your
website and all that it contains. The search engine will try to
figure out if the keywords contained in your web pages are
relevant to the user’s search parameters. For example, a user
searches for the word “bird”. The search engine finds two
websites with the word bird in it. The first website adds
descriptions and additional information about the word bird.
The second website has the word bird, but it also contains other
words like tiger, lion, zoo, seal all jumbled together in no
particular order. Armed with this information, the search engine
uses algorithms to determine which of the 2 sites has more
relevance to the user’s query. In this case, the first website
which has a descriptive article about “birds” is prioritized by
the search engine. In addition to being ranked higher by the
search engine, the user is directed to the first website and
finds exactly what he is looking for.
Already, you can see that there need not be a conflict between
search engine optimization and keyword placement.
You need to properly define your keywords in terms of
relevance. The criterion for keyword relevance is based on how
you think a searcher will write down his query. If he is looking
for a pair of shoes, will he use “size 9” or “black size 9” or
“Nike”? The best way to figure things out is to be a customer
yourself. Go to a search engine and search for a single specific
topic or product by using different words. Take note of the
search strings you use and how relevant they are to your target.
Say, you want to buy a CD of Eric Clapton so you are also
searching for a store to buy it from. Do you type in “buy Eric
Clapton” or is it “Eric Clapton CD”? As a searcher do you
have a specific album in mind? Are you searching for Eric
Clapton’s unplugged album? If so, how are you going to search
for it? As the keywords get more specific, the more relevance it
assumes. This is actually a trade-off. Keywords or phrases that
are specifically relevant to the topic at hand tend to bring in
the correct kind of web traffic that you are looking for.
However, because of their specificity, your website will only be
used as a search result if the user’s query specifically matches
your keywords.
Writing content is not as easy as jotting down a sentence or
two. Think of the search engine as an artificial intelligence
that needs to know everything. The more it can read, the better
it can judge the relevance of your content. That being said, a
lot of internet marketers write keyword, rich content articles
with a minimum of 400 words per article. To put it in simpler
terms, a search engine is slow to grasp the whole point.
Having good content in your website is a blessing not only
for search engine optimization, but also for usefulness to the
person browsing your site. If you can make your site useful to
me, I will certainly return to your site to find out if I can
use something else again. People love useful and convenient
things; even people.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Saturday, November 24, 2007
advertising your videos
Affiliate programs are marketing tools used by vendor sites such
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.
Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.
Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.
If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.
Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.
If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.
Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.
With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.
There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.
While there are many money makers out there, beware of
those that claim to be able to teach you how to earn yourself
thousands in a single week. For one thing, they charge you for
it before you can even try.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.
Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.
Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.
If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.
Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.
If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.
Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.
With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.
There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.
While there are many money makers out there, beware of
those that claim to be able to teach you how to earn yourself
thousands in a single week. For one thing, they charge you for
it before you can even try.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
Friday, November 23, 2007
audio file formats...
Adding music or video streams to your website is a definite plus
for revenue generation. Audio-video streams serve two purposes.
Primarily, audio and video streaming is used for entertainment.
A more practical use of audio-video streaming is for revenue
generation by using this technology to promote and demonstrate
your products.
Normally, professional website designers are leery of adding
multi-media streams to a website. However, the spread of
high-speed internet connection throughout the world has finally
removed the barrier for the use of multi-media streams.
In this article, let us deal exclusively with audio streams.
Audio files have different formats. The most popular among these
audio formats are the MP3 and MIDI sound format. The question
is, “what exactly is a MIDI and an MP3 and what are the
differences?” Below is a collection of sound file formats
together with their descriptions to help you decide which one to
use in your website.
MIDI is a music file type that is considerably lightweight when
it comes to the size of the file. The reason for this is that
MIDI utilizes the built-in devices in the sound card of your
computer. Of course, sound cards don’t sound the same so playing
one MIDI file on two computers simultaneously may produce
slightly different results. Another problem of MIDI files is that
they sound mostly like ring tones of older model cellular
phones. Having this installed in your website may give it an
amateurish feel. You definitely don’t want to be labeled as an
amateur especially when you’re selling something. On the plus
side, because of their small size in terms of kilobytes, people
who use 56kbps modems to connect to the internet will be able to
appreciate the speed at which your website loads into their
browsers.
MP3 is an audio file that is highly compressed to achieve a
smaller file size. For people using DSL internet connections,
downloading a 5MB MP3 file will most probably take less than a
minute. For the slower 56 kbps modems, it takes approximately 3
to 5 minutes to download a single song with average playing
time. Because of its compressed nature, the sounds produced by
MP3 files are not as good as those you hear from your CD.
Furthermore, you will have to “loop” a music file if you want it
to play continuously in the background while people surf your
website. MP3 files are very difficult to loop. The biggest
disadvantage of using MP3 files is that they require MP3 player
programs. Once you enter a website with MP3 background music,
your Windows Media player or Real Player might open
automatically to play the file.
The best sound file format in terms of quality is the WAV file
format. Using WAV format to record your audio will give you
recording studio quality audio. The BIG PROBLEM of WAV is its
file size. Even with a DSL or cable internet connection, your
browser will have a hard time loading a web page using WAV for
its audio stream.
Familiarity with flash files is an advantage when trying to
incorporate audio streams into your website. To make the music
play continuously, you will have to perform the process of
looping. Flash files can be used with either MP3 or WAV but,
only WAV files go through the looping process without any
difficulty.
As you can see there are many different ways to add
background music to your web pages and you don't have to worry
about slow loading pages if you choose the right file format.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
for revenue generation. Audio-video streams serve two purposes.
Primarily, audio and video streaming is used for entertainment.
A more practical use of audio-video streaming is for revenue
generation by using this technology to promote and demonstrate
your products.
Normally, professional website designers are leery of adding
multi-media streams to a website. However, the spread of
high-speed internet connection throughout the world has finally
removed the barrier for the use of multi-media streams.
In this article, let us deal exclusively with audio streams.
Audio files have different formats. The most popular among these
audio formats are the MP3 and MIDI sound format. The question
is, “what exactly is a MIDI and an MP3 and what are the
differences?” Below is a collection of sound file formats
together with their descriptions to help you decide which one to
use in your website.
MIDI is a music file type that is considerably lightweight when
it comes to the size of the file. The reason for this is that
MIDI utilizes the built-in devices in the sound card of your
computer. Of course, sound cards don’t sound the same so playing
one MIDI file on two computers simultaneously may produce
slightly different results. Another problem of MIDI files is that
they sound mostly like ring tones of older model cellular
phones. Having this installed in your website may give it an
amateurish feel. You definitely don’t want to be labeled as an
amateur especially when you’re selling something. On the plus
side, because of their small size in terms of kilobytes, people
who use 56kbps modems to connect to the internet will be able to
appreciate the speed at which your website loads into their
browsers.
MP3 is an audio file that is highly compressed to achieve a
smaller file size. For people using DSL internet connections,
downloading a 5MB MP3 file will most probably take less than a
minute. For the slower 56 kbps modems, it takes approximately 3
to 5 minutes to download a single song with average playing
time. Because of its compressed nature, the sounds produced by
MP3 files are not as good as those you hear from your CD.
Furthermore, you will have to “loop” a music file if you want it
to play continuously in the background while people surf your
website. MP3 files are very difficult to loop. The biggest
disadvantage of using MP3 files is that they require MP3 player
programs. Once you enter a website with MP3 background music,
your Windows Media player or Real Player might open
automatically to play the file.
The best sound file format in terms of quality is the WAV file
format. Using WAV format to record your audio will give you
recording studio quality audio. The BIG PROBLEM of WAV is its
file size. Even with a DSL or cable internet connection, your
browser will have a hard time loading a web page using WAV for
its audio stream.
Familiarity with flash files is an advantage when trying to
incorporate audio streams into your website. To make the music
play continuously, you will have to perform the process of
looping. Flash files can be used with either MP3 or WAV but,
only WAV files go through the looping process without any
difficulty.
As you can see there are many different ways to add
background music to your web pages and you don't have to worry
about slow loading pages if you choose the right file format.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
Thursday, November 22, 2007
delivering video via e-mail…
Being able to send attachments together with an email message
is very helpful especially when you need to send important
documents. The limit on the file size you can attach depends on
the limit that your email service provider imposes on your email
account as well as the limitation on the email account storage
size that the recipient has. While it is now possible to send
several MP3 files as email attachments because of the general
increase in email account storage sizes, sending larger sized
files like videos and movies may cause you to encounter problems
unless you and the recipient have a paid email account which
gives you several gigabytes of storage space.
In any event, sending video files through email may force you
to compress and split the file into two portions in order for it
to be accepted by the recipients email account. Then too, you
will probably have to wait for the recipient to remove the first
portion from their email account before you can send the next.
This is a problem for people involved in internet marketing as
they know that videos are the most effective advertising tool in
the world. Never let it be said that they have no creativity
though, because, they managed to find a way around the system.
One way to circumvent this problem is to attach a capture image
from the video file onto the email message. This capture image
will serve as a preview of the video and embedded in the file
will be a link to the video itself. Of course, you have to bear
in mind that you are asking a person to view an advertisement. I
wouldn’t do it, and most won’t either. You will need to give the
customer an incentive to click on that link.
Webpage designing programs and utilities now allow for viewing
multiple pictures in a single webpage. This picture cascade is
similar to an automatic slide show presentation. You can capture
several images from the video itself, compile them and send your
message through.
If the customer does click on the image or slideshow, you have
to options of how to let him view your video. The first one is
already mentioned above. When the customer clicks the image, a
new browser window opens and your video loads onto it. The
second option is to use streaming video where, the video is
stored in your storage device and the link on your email
newsletter activates the video stream. In this manner, the
customer is not displaced from his/her current browser, thereby
causing you to avoid annoying your customer.
A few years ago, we saw the megabyte standard hard drive
replaced by the gigabyte hard drive. In 2 to 10 years, the
terabyte may become the standard storage size for a personal
computer’s hard drive. How big is it? One letter or character
including spaces and punctuations is equal to 8 bits. 8 bits
equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes
equals 1 megabyte, and so on and so forth. With this potential
for increased storage capacity, email service providers may
decide to increase account storage capacities again. This next
increase will definitely accommodate an entire video file as
an attachment to email messages.
In the meantime, creativity needs to take over where technology
has deficiencies. To be able to send the best in quality
video to your customers, you will need to go about it the
most efficient way.
. The terabyte hard drive has just been invented. Get ready
For better video availability in e-mail.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
is very helpful especially when you need to send important
documents. The limit on the file size you can attach depends on
the limit that your email service provider imposes on your email
account as well as the limitation on the email account storage
size that the recipient has. While it is now possible to send
several MP3 files as email attachments because of the general
increase in email account storage sizes, sending larger sized
files like videos and movies may cause you to encounter problems
unless you and the recipient have a paid email account which
gives you several gigabytes of storage space.
In any event, sending video files through email may force you
to compress and split the file into two portions in order for it
to be accepted by the recipients email account. Then too, you
will probably have to wait for the recipient to remove the first
portion from their email account before you can send the next.
This is a problem for people involved in internet marketing as
they know that videos are the most effective advertising tool in
the world. Never let it be said that they have no creativity
though, because, they managed to find a way around the system.
One way to circumvent this problem is to attach a capture image
from the video file onto the email message. This capture image
will serve as a preview of the video and embedded in the file
will be a link to the video itself. Of course, you have to bear
in mind that you are asking a person to view an advertisement. I
wouldn’t do it, and most won’t either. You will need to give the
customer an incentive to click on that link.
Webpage designing programs and utilities now allow for viewing
multiple pictures in a single webpage. This picture cascade is
similar to an automatic slide show presentation. You can capture
several images from the video itself, compile them and send your
message through.
If the customer does click on the image or slideshow, you have
to options of how to let him view your video. The first one is
already mentioned above. When the customer clicks the image, a
new browser window opens and your video loads onto it. The
second option is to use streaming video where, the video is
stored in your storage device and the link on your email
newsletter activates the video stream. In this manner, the
customer is not displaced from his/her current browser, thereby
causing you to avoid annoying your customer.
A few years ago, we saw the megabyte standard hard drive
replaced by the gigabyte hard drive. In 2 to 10 years, the
terabyte may become the standard storage size for a personal
computer’s hard drive. How big is it? One letter or character
including spaces and punctuations is equal to 8 bits. 8 bits
equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes
equals 1 megabyte, and so on and so forth. With this potential
for increased storage capacity, email service providers may
decide to increase account storage capacities again. This next
increase will definitely accommodate an entire video file as
an attachment to email messages.
In the meantime, creativity needs to take over where technology
has deficiencies. To be able to send the best in quality
video to your customers, you will need to go about it the
most efficient way.
. The terabyte hard drive has just been invented. Get ready
For better video availability in e-mail.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
Wednesday, November 21, 2007
marketing via video...
Using streaming videos in the internet as a form of marketing
is a relatively new approach. Currently, most marketing
brochures and newsletters are using text and pictures in
combination to attract a consumer’s attention. Some pictures are
a combination of still and animated objects to better the
chances of attracting a prospective customer. But, if there is
anything advertisers and consumers have learned about marketing,
television advertisements are still the best way to attract
attention for a product and keep it in the consumer’s memory.
To fully understand why internet streaming videos are the next
step in online marketing, we need to be able to grasp the
objective of advertisers and the effects of the different
methods of advertising.
To begin with, online advertising began mainly with newsletters
in the form of emails or pop-up screens containing pure text and
some inanimate pictures. As internet users became more and more
accustomed to surfing the WWW, these newsletters and pop-up
advertisements gradually turned into annoyances. Marketing
newsletters started to look like junk mail and pop-up screens
became similar to billboard advertisements that you see
everyday. Also, pop-up screens disturbs the rhythm of internet
surfing. There you are browsing away when you see a link or
article which you decide to follow or read. Just as you are
about to click on it or just as you are in the middle of reading
it, the pop-up appears and displaces your current browser window
behind it.
In short, these common forms of advertising soon became major
annoyances in most cases that anti virus software developers
soon added anti pop-up features in their products thereby
drastically reducing the number of consumers that these pop-ups
were able to reach. To add emphasis to the drive against pop-up
advertising windows, Mozilla developed a built-in anti-pop up
utility into their web browser, Firefox. Just as the pop-window
is about to open, Firefox immediately denies the opening of this
new browser window. Nowadays, I rarely see pop-up screens on my
computer when I browse the WWW.
As far as email newsletters and advertisements are concerned, a
similar phenomenon is occurring where they have suddenly evolved
into what is known as junk mail or spam mail in internet
language. Again, anti-virus protection software creators
incorporated spam mail protection within their software while
numerous sites in the internet make available free, downloadable
anti-spam software. The biggest blow to spam mail marketing was
when e-mail providers decided to add anti-spam or spam blocking
utilities in their website. As a result of these measures
against pop-ups and spam messaging, an avenue in internet
marketing is about to close.
This is where streaming video comes in. It is undisputed that
television commercials are still the best way to attract
attention. The advertiser needs to make the product look good in
TV, but their primary objective is to attract the consumer’s
attention. Their second goal is to make the video memorable
enough so that the customer remembers the brand name when they
have need of the product. The most famous brand names like
Marlboro succeeded in their advertising campaign videos so much
so that people still remember the Marlboro man. In this
advertisement, the first thing you see are wild horses running.
This is quite an attention drawer since lots of people like
horses even when they haven’t seen one in person.
The main advantage of videos is their ability to instill
curiosity in a person. An apt demonstration of this ability is
when people are seen stopping at display windows of stores that
have television displays in them. When you see a moving picture,
you are immediately interested in what it is all about and what
will happen next. Even if you don’t stop in front of the
display, you will spare a glance or two. The uncanny part is
this, in the instant that you see people gathered in front of
something you haven’t seen yet, you will take time to look to
satisfy your curiosity. However, if that display happens to be
in your own neighborhood, you will gradually get accustomed to
it and begin to ignore it.
This is the strength of internet marketing through streaming
videos. It immediately grabs attention. The only thing that you
as an advertiser have to do is to make the video interesting
enough that it maintains or improves on that initial level of
interest. When the video is old enough to become common place,
you replace it with a new one. Unlike pop-ups or spam messages
or newsletters, they cannot become an annoyance because the
first thing it does is to grab the consumer’s attention and
curiosity.
With the use of videos, the consumer gets a clear picture of
what your product or idea is all about. This is an added bonus
to the attention grabbing feature of using videos for your
marketing or advertising campaigns. When a consumer knows what
you and your product are all about, they can begin to trust you.
After all, having the trust of your customer’s is better than
the bottom line. A trusting customer is one who will patronize
all your product lines. As good as your advertising video is, it
is still the quality of your product that matters in the end.
To make a video interesting enough, try to place some humor
and social relevance into them. You also need to make your
customers feel a need or craving for your product. This is
especially true for entrepreneurs who wish to create a niche for
their product line. A good video advertisement will pull in
people more than newsletters, pop-up windows or spam messages
will.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
is a relatively new approach. Currently, most marketing
brochures and newsletters are using text and pictures in
combination to attract a consumer’s attention. Some pictures are
a combination of still and animated objects to better the
chances of attracting a prospective customer. But, if there is
anything advertisers and consumers have learned about marketing,
television advertisements are still the best way to attract
attention for a product and keep it in the consumer’s memory.
To fully understand why internet streaming videos are the next
step in online marketing, we need to be able to grasp the
objective of advertisers and the effects of the different
methods of advertising.
To begin with, online advertising began mainly with newsletters
in the form of emails or pop-up screens containing pure text and
some inanimate pictures. As internet users became more and more
accustomed to surfing the WWW, these newsletters and pop-up
advertisements gradually turned into annoyances. Marketing
newsletters started to look like junk mail and pop-up screens
became similar to billboard advertisements that you see
everyday. Also, pop-up screens disturbs the rhythm of internet
surfing. There you are browsing away when you see a link or
article which you decide to follow or read. Just as you are
about to click on it or just as you are in the middle of reading
it, the pop-up appears and displaces your current browser window
behind it.
In short, these common forms of advertising soon became major
annoyances in most cases that anti virus software developers
soon added anti pop-up features in their products thereby
drastically reducing the number of consumers that these pop-ups
were able to reach. To add emphasis to the drive against pop-up
advertising windows, Mozilla developed a built-in anti-pop up
utility into their web browser, Firefox. Just as the pop-window
is about to open, Firefox immediately denies the opening of this
new browser window. Nowadays, I rarely see pop-up screens on my
computer when I browse the WWW.
As far as email newsletters and advertisements are concerned, a
similar phenomenon is occurring where they have suddenly evolved
into what is known as junk mail or spam mail in internet
language. Again, anti-virus protection software creators
incorporated spam mail protection within their software while
numerous sites in the internet make available free, downloadable
anti-spam software. The biggest blow to spam mail marketing was
when e-mail providers decided to add anti-spam or spam blocking
utilities in their website. As a result of these measures
against pop-ups and spam messaging, an avenue in internet
marketing is about to close.
This is where streaming video comes in. It is undisputed that
television commercials are still the best way to attract
attention. The advertiser needs to make the product look good in
TV, but their primary objective is to attract the consumer’s
attention. Their second goal is to make the video memorable
enough so that the customer remembers the brand name when they
have need of the product. The most famous brand names like
Marlboro succeeded in their advertising campaign videos so much
so that people still remember the Marlboro man. In this
advertisement, the first thing you see are wild horses running.
This is quite an attention drawer since lots of people like
horses even when they haven’t seen one in person.
The main advantage of videos is their ability to instill
curiosity in a person. An apt demonstration of this ability is
when people are seen stopping at display windows of stores that
have television displays in them. When you see a moving picture,
you are immediately interested in what it is all about and what
will happen next. Even if you don’t stop in front of the
display, you will spare a glance or two. The uncanny part is
this, in the instant that you see people gathered in front of
something you haven’t seen yet, you will take time to look to
satisfy your curiosity. However, if that display happens to be
in your own neighborhood, you will gradually get accustomed to
it and begin to ignore it.
This is the strength of internet marketing through streaming
videos. It immediately grabs attention. The only thing that you
as an advertiser have to do is to make the video interesting
enough that it maintains or improves on that initial level of
interest. When the video is old enough to become common place,
you replace it with a new one. Unlike pop-ups or spam messages
or newsletters, they cannot become an annoyance because the
first thing it does is to grab the consumer’s attention and
curiosity.
With the use of videos, the consumer gets a clear picture of
what your product or idea is all about. This is an added bonus
to the attention grabbing feature of using videos for your
marketing or advertising campaigns. When a consumer knows what
you and your product are all about, they can begin to trust you.
After all, having the trust of your customer’s is better than
the bottom line. A trusting customer is one who will patronize
all your product lines. As good as your advertising video is, it
is still the quality of your product that matters in the end.
To make a video interesting enough, try to place some humor
and social relevance into them. You also need to make your
customers feel a need or craving for your product. This is
especially true for entrepreneurs who wish to create a niche for
their product line. A good video advertisement will pull in
people more than newsletters, pop-up windows or spam messages
will.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
your own online training site...
It isn’t really as hard as it sounds. Let’s get rid of all
those things that are hard to do. If you don’t know how to
design and construct a website from scratch, you can use desktop
publishing software that makes it easier to construct a website.
Another option is to have your website designed by a
professional. Professional website designers have a more mature
outlook in designing websites. Furthermore, you are given
guarantees that the website they constructed for you will not
suddenly collapse or malfunction.
Now, the first thing to do is to determine what kind of
instruction you will give in your website. Pattern your website
after your topic of instruction so that you have a themed look
to your website. If you are a mechanic, try having some pictures
of tools or maybe a tire included on the site as part of the
background wallpaper or in the video instruction section of the
website. Next, you will need those instructional videos for your
viewing public. Begin by writing a script for your instructional
spiel. Divide your script with respect to the stages or levels
of your instruction topic. Determine the price you will charge
for your educational video service. Once you are done, you can
embed the video into your website and see the final product.
If you are satisfied with what you’ve done so far, you can look
for a website hosting service provider. Mind you, some website
hosting providers will design the site for you for a fee if you
so wish it. Aside from website hosting fees, you will have to
pay for domain name fees as well as other charges that the
website hosting company deems fair to charge you. Also, you need
to be specific about the bandwidth that your hosting provider
will give you. This is to ensure that your video streams will
not slow down due to heavy user traffic.
Now that you are ready to start selling, you need to have a
place where you can deposit your online cash. You will have to
open a merchant account in a bank and have the bank and the
hosting provider configure your website so that the payments you
receive are forwarded to your merchant account.
Don’t be nervous. This will probably be a little heavy on the
pocket but it will not cost as much as investments in stocks and
bonds. Moreover, if your business does not earn you anything,
you can stop and cut your losses or research and apply some
advertising strategies.
Finally, don’t think of this venture as a pioneering enterprise.
Internet video streaming for purposes of formal education and
instruction has been in use for a number of years now. Even so,
most instructional websites that have gardening tutorials,
computer troubleshooting tutorials and a whole score of other
tutorials do not have video streaming instruction in their web
pages. Video streaming as a method for education and instruction
is less than 10 years old.
The advantage of using video streaming is that it gives you the
ability to convey your instruction without difficulty since
people see you doing the action as you speak the words to
demonstrate it. It certainly is better than reading or composing
a manual. If you go for the write a manual method, you will need
a pretty good writer who can translate technical details into
more human terms. The writer will also need to be able to aptly
describe necessary movements and motions for the student to
understand the instruction.
It certainly is better to listen and watch somebody fixing a
wall fan while watching him than holding a book in one hand and
a screwdriver on the other. If you put yourself in place of the
student, you will be able to imagine how easy it will be to
learn from watching a person perform a lesson instead of reading
about it.
People keep saying that our future lies in our children. To
get to the future, we need to educate our children first. What
better way to teach than to have instructional videos ready for
them to learn from and enjoy.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
those things that are hard to do. If you don’t know how to
design and construct a website from scratch, you can use desktop
publishing software that makes it easier to construct a website.
Another option is to have your website designed by a
professional. Professional website designers have a more mature
outlook in designing websites. Furthermore, you are given
guarantees that the website they constructed for you will not
suddenly collapse or malfunction.
Now, the first thing to do is to determine what kind of
instruction you will give in your website. Pattern your website
after your topic of instruction so that you have a themed look
to your website. If you are a mechanic, try having some pictures
of tools or maybe a tire included on the site as part of the
background wallpaper or in the video instruction section of the
website. Next, you will need those instructional videos for your
viewing public. Begin by writing a script for your instructional
spiel. Divide your script with respect to the stages or levels
of your instruction topic. Determine the price you will charge
for your educational video service. Once you are done, you can
embed the video into your website and see the final product.
If you are satisfied with what you’ve done so far, you can look
for a website hosting service provider. Mind you, some website
hosting providers will design the site for you for a fee if you
so wish it. Aside from website hosting fees, you will have to
pay for domain name fees as well as other charges that the
website hosting company deems fair to charge you. Also, you need
to be specific about the bandwidth that your hosting provider
will give you. This is to ensure that your video streams will
not slow down due to heavy user traffic.
Now that you are ready to start selling, you need to have a
place where you can deposit your online cash. You will have to
open a merchant account in a bank and have the bank and the
hosting provider configure your website so that the payments you
receive are forwarded to your merchant account.
Don’t be nervous. This will probably be a little heavy on the
pocket but it will not cost as much as investments in stocks and
bonds. Moreover, if your business does not earn you anything,
you can stop and cut your losses or research and apply some
advertising strategies.
Finally, don’t think of this venture as a pioneering enterprise.
Internet video streaming for purposes of formal education and
instruction has been in use for a number of years now. Even so,
most instructional websites that have gardening tutorials,
computer troubleshooting tutorials and a whole score of other
tutorials do not have video streaming instruction in their web
pages. Video streaming as a method for education and instruction
is less than 10 years old.
The advantage of using video streaming is that it gives you the
ability to convey your instruction without difficulty since
people see you doing the action as you speak the words to
demonstrate it. It certainly is better than reading or composing
a manual. If you go for the write a manual method, you will need
a pretty good writer who can translate technical details into
more human terms. The writer will also need to be able to aptly
describe necessary movements and motions for the student to
understand the instruction.
It certainly is better to listen and watch somebody fixing a
wall fan while watching him than holding a book in one hand and
a screwdriver on the other. If you put yourself in place of the
student, you will be able to imagine how easy it will be to
learn from watching a person perform a lesson instead of reading
about it.
People keep saying that our future lies in our children. To
get to the future, we need to educate our children first. What
better way to teach than to have instructional videos ready for
them to learn from and enjoy.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
Tuesday, November 20, 2007
video as an advertising tool
When you go to internet websites that activate pop-up screens in
your browser, what you usually see are text and picture
combinations that you usually ignore and close immediately
because they are bothersome and not really interesting. You do
pause and look at the pop-up screen if it contains some animated
pictures or flashing images. When you pass by a store that sells
television sets while walking, you look at the screens that have
something playing or displayed in them. Between these
comparisons, you will find the difference between still and
animated images in terms of grabbing a person’s attention.
A still picture will remain a still picture no matter how long
and which way you stare at it. An animated picture or video, on
the other hand, will grab your attention by arousing your
curiosity. Usually, it’s because you want to find out what
happens next. It’s all about arousing curiosity.
The internet as it is today allows for streaming video
technology that will let you view a whole movie online if you
want to. In being able to use this technology to grab a person’s
attention, advertisers are getting more and more creative with
their strategies. I will look at a moving image because I want
to know what it is and what will happen to it. Advertisers know
that I will do this and so will the majority of other people
browsing the internet.
Even so, unless the individual viewing the animation or video is
interested in the advertised product at that time, advertisers
will fail to convince a person to spend money. Of course, this
is beside the point. The immediate goal of an advertiser is to
grab attention. Sometime in the future, the individual will
remember seeing the advertisement and will most likely make a
purchase because of that simple memory. The memory of it is
carried subconsciously and will resurface at a time when you
need the product or see the product as you pass by it in the
shelves of your favorite grocery store.
To compare to other forms of videos that grab attention, early
infants and older children are fascinated by learning modules in
video form. A story book with still pictures is just not enough
to grab a child’s hyperactive mind. Again, video grabs attention
by acting on the curiosity of the viewer.
Curiosity is perhaps the most powerful motivator in a person.
For example, the “Stargate SG1” television series shown by the
Sci-Fi channel in the US is not available for viewing in some
countries. Video grabs a person’s curiosity faster than you can
blink (that’s because you won’t be blinking).
Animated pictures and videos are very powerful advertising
tools. If an advertising video upon its creation is imbued with
humor, a bit of suspense and, finally, relevance to the general
public, its effects will be visibly seen in the black ink
accountants’ use in their books to indicate income.
Please remember that when you want to sell an idea or
product, the best way to grab a person’s attention is by
arousing his curiosity through the use of videos. Video is the
fastest and most efficient tool when it comes to getting your
message across. Human beings are very curious animals and they
love good stories.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
your browser, what you usually see are text and picture
combinations that you usually ignore and close immediately
because they are bothersome and not really interesting. You do
pause and look at the pop-up screen if it contains some animated
pictures or flashing images. When you pass by a store that sells
television sets while walking, you look at the screens that have
something playing or displayed in them. Between these
comparisons, you will find the difference between still and
animated images in terms of grabbing a person’s attention.
A still picture will remain a still picture no matter how long
and which way you stare at it. An animated picture or video, on
the other hand, will grab your attention by arousing your
curiosity. Usually, it’s because you want to find out what
happens next. It’s all about arousing curiosity.
The internet as it is today allows for streaming video
technology that will let you view a whole movie online if you
want to. In being able to use this technology to grab a person’s
attention, advertisers are getting more and more creative with
their strategies. I will look at a moving image because I want
to know what it is and what will happen to it. Advertisers know
that I will do this and so will the majority of other people
browsing the internet.
Even so, unless the individual viewing the animation or video is
interested in the advertised product at that time, advertisers
will fail to convince a person to spend money. Of course, this
is beside the point. The immediate goal of an advertiser is to
grab attention. Sometime in the future, the individual will
remember seeing the advertisement and will most likely make a
purchase because of that simple memory. The memory of it is
carried subconsciously and will resurface at a time when you
need the product or see the product as you pass by it in the
shelves of your favorite grocery store.
To compare to other forms of videos that grab attention, early
infants and older children are fascinated by learning modules in
video form. A story book with still pictures is just not enough
to grab a child’s hyperactive mind. Again, video grabs attention
by acting on the curiosity of the viewer.
Curiosity is perhaps the most powerful motivator in a person.
For example, the “Stargate SG1” television series shown by the
Sci-Fi channel in the US is not available for viewing in some
countries. Video grabs a person’s curiosity faster than you can
blink (that’s because you won’t be blinking).
Animated pictures and videos are very powerful advertising
tools. If an advertising video upon its creation is imbued with
humor, a bit of suspense and, finally, relevance to the general
public, its effects will be visibly seen in the black ink
accountants’ use in their books to indicate income.
Please remember that when you want to sell an idea or
product, the best way to grab a person’s attention is by
arousing his curiosity through the use of videos. Video is the
fastest and most efficient tool when it comes to getting your
message across. Human beings are very curious animals and they
love good stories.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
Monday, November 19, 2007
video demos work!
Let’s face it. The internet is a very convenient shopping
establishment. You don’t need to lose time getting to a store
and you don’t lose money for paying cab fare or gasoline. The
only thing that I lose is money when my wife goes on an inspired
shopping binge. As a result of this convenience, more and more
people are regularly logging onto the internet to shop.
Manufacturers, distributors, independent shops, importers and
exporters realize the strong earning potential by being online.
The internet has its own economy and the potential to earn money
is incalculable.
For this reason, marketing firms and advertising agencies joined
the bandwagon with frenzy. You have this newsletter as a result
of this new economic development. Every year, different
strategies are being formulated, developed, tested and applied
to better and improve existing advertising and marketing
methods.
At the start, most advertisements were in the form of
combination text and picture messages. Pop-up windows were
developed to open new browsers windows where products and ideas
could be advertised. This improved to animated pictures with
text and finally to full streaming video with audio.
The pop-up text and picture window was a success; but not as
much as advertisers and marketing specialists hoped it would be.
For one thing, people soon grew tired of these pop-ups that, as
soon as they appeared, they were immediately closed. You
wouldn’t stare at a billboard you see everyday, right? To
further add to the loss of advertising opportunities, anti-virus
software and other protection software utilities were created to
prevent pop-up messages from appearing. Mozilla developed the
Firefox internet browser which has a built-in feature that
immediately blocks pop-up windows from being opened. Pop-up
windows became, and still is, an annoyance much like marketing
and advertising spam messages.
During this period in internet history, advertising through
television still had no significant rival until internet video
streaming was created. Let us analyze why videos are a more
effective means of communicating.
The immediate and main concern of advertisers is to grab the
interest of the consumer. When a new billboard is put up, you
might stare at it for a couple of weeks before it becomes a
common sight that you begin to ignore it. The same principle
applies for pop-up windows. Pop-up windows are fun in the
beginning because of their novel nature. Wow! I get to see all
these special and discounted offers for different merchandise.
After a while, however, it becomes an annoyance every time it
interrupts your browsing. Also, staring at a picture will not
turn it into a frog prince. You can only stare at an inanimate
object for so long before you get bored. When boredom sets in
because of monotony or constant repetition, the advertisers fail
their jobs.
This is why advertising through television and internet video
streaming is a most effective tool. The ability of a moving or
animated picture to capture attention knows no bounds. Just look
at people stopping in front of shops that sell TV sets to watch
the videos being played. Advertisers know that a moving, talking
and colorful video is an easy way to grab a person’s attention.
In the internet, video streaming replaces television commercials
as the number one method for marketing and advertising.
For businesses that require movies or trailers as a method of
demonstrating their product, internet video streaming comes in
very handy. Watching a moving picture that demonstrates how to
assemble your child’s plastic swing is simply better than
reading a manual.
Websites that offer online cooking classes will find video
streaming a very helpful tool in demonstrating cooking methods
and technique. A mechanic giving instruction on how to change
your car’s fuel, oil and air filters is certainly a better
option than reading a manual.
Internet video streaming is a definite advantage to
entrepreneurs who want their customers to understand the
merchandise they are selling.
If your customer understands how to use and knows about
every detail of the product you’re selling, chances are he will
trust your product and choose to buy your brand over anyone
else’s.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
establishment. You don’t need to lose time getting to a store
and you don’t lose money for paying cab fare or gasoline. The
only thing that I lose is money when my wife goes on an inspired
shopping binge. As a result of this convenience, more and more
people are regularly logging onto the internet to shop.
Manufacturers, distributors, independent shops, importers and
exporters realize the strong earning potential by being online.
The internet has its own economy and the potential to earn money
is incalculable.
For this reason, marketing firms and advertising agencies joined
the bandwagon with frenzy. You have this newsletter as a result
of this new economic development. Every year, different
strategies are being formulated, developed, tested and applied
to better and improve existing advertising and marketing
methods.
At the start, most advertisements were in the form of
combination text and picture messages. Pop-up windows were
developed to open new browsers windows where products and ideas
could be advertised. This improved to animated pictures with
text and finally to full streaming video with audio.
The pop-up text and picture window was a success; but not as
much as advertisers and marketing specialists hoped it would be.
For one thing, people soon grew tired of these pop-ups that, as
soon as they appeared, they were immediately closed. You
wouldn’t stare at a billboard you see everyday, right? To
further add to the loss of advertising opportunities, anti-virus
software and other protection software utilities were created to
prevent pop-up messages from appearing. Mozilla developed the
Firefox internet browser which has a built-in feature that
immediately blocks pop-up windows from being opened. Pop-up
windows became, and still is, an annoyance much like marketing
and advertising spam messages.
During this period in internet history, advertising through
television still had no significant rival until internet video
streaming was created. Let us analyze why videos are a more
effective means of communicating.
The immediate and main concern of advertisers is to grab the
interest of the consumer. When a new billboard is put up, you
might stare at it for a couple of weeks before it becomes a
common sight that you begin to ignore it. The same principle
applies for pop-up windows. Pop-up windows are fun in the
beginning because of their novel nature. Wow! I get to see all
these special and discounted offers for different merchandise.
After a while, however, it becomes an annoyance every time it
interrupts your browsing. Also, staring at a picture will not
turn it into a frog prince. You can only stare at an inanimate
object for so long before you get bored. When boredom sets in
because of monotony or constant repetition, the advertisers fail
their jobs.
This is why advertising through television and internet video
streaming is a most effective tool. The ability of a moving or
animated picture to capture attention knows no bounds. Just look
at people stopping in front of shops that sell TV sets to watch
the videos being played. Advertisers know that a moving, talking
and colorful video is an easy way to grab a person’s attention.
In the internet, video streaming replaces television commercials
as the number one method for marketing and advertising.
For businesses that require movies or trailers as a method of
demonstrating their product, internet video streaming comes in
very handy. Watching a moving picture that demonstrates how to
assemble your child’s plastic swing is simply better than
reading a manual.
Websites that offer online cooking classes will find video
streaming a very helpful tool in demonstrating cooking methods
and technique. A mechanic giving instruction on how to change
your car’s fuel, oil and air filters is certainly a better
option than reading a manual.
Internet video streaming is a definite advantage to
entrepreneurs who want their customers to understand the
merchandise they are selling.
If your customer understands how to use and knows about
every detail of the product you’re selling, chances are he will
trust your product and choose to buy your brand over anyone
else’s.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
video in ecommerce
The most common misconception people have for internet audio
and video applications are with their usage. More often, video
with audio, or one of these alone, are viewed as materials for
entertainment or leisure in the internet. This misconception is
beginning to fade fast.
The most obvious reason is the way audio and video are used as
teasers to wet the appetites of prospective customers. The best
examples of all websites that use this method are the
shopping websites. These websites that sell hot selling products
will design their web pages in such a way that highlights of a
whole movie are embedded within the web page. In
this manner, they hope to persuade the browsing public, who view
the partial material, to purchase the product. In simpler
terms, a viewable movie trailer is added to the site.
For commercial vendor websites that primarily sell movies and
music, video and audio utilities are an integral part of their
marketing strategy. They understand that most people want to see
and/or hear what they are buying. They know that using video and
audio to show their merchandise to customers wins half the
battle for them to get the customers to buy.
For websites that are focused on selling published materials
like books and audio books, a few narrated passages or several
sample chapters of the material encoded in audio files is a good
way to encourage a customer to buy their product.
Furthermore, testimonials of previous customers have a better
chance of being noticed than those that are just encoded in
text. Most people usually go to a website for a specific reason.
For example, one person wants to buy an independent video but
he/she does not know which independent video vendor website to
go to. This person will use a search engine to find what he/she
needs. Once found, that person will go directly to the part of
the website where the video he/she is looking for exists.
In cases like these, the home or welcome page is bypassed where,
most likely, all of the testimonials are situated. With audio
and/or video applications installed in the web site, the
testimonials can be streamed to the customer automatically to
whichever part of the website he/she is in. Of course, using
audio/video streaming now to project your testimonials is a bit
extreme at the moment. However, future technology will make
audio/video streaming a material of lesser bulk in terms of data
transfer. There will come a time when the whole internet can be
browsed by vocal commands.
To get back to the subject at hand, the ability of being able to
project your merchandise, testimonials, and other points you
want your customers to be aware of, by using audio/video
technology is limitless and powerful. A single video clip
lasting around 10 seconds is no longer considered a huge burden
as far as electronic data storage is concerned.
What can you, as an entrepreneur, place into a 10 seconds long
video so that you can gain your customers’ trust or make them
aware of your other merchandise? Now, 10 seconds is a relatively
short time, but it is plenty enough time for people to convey
several points of view. If a 10 second video is worth more that
a lot of text writings, what more a video that is 20 or 30
seconds long?
Internet audio and video streaming technology is getting more
and more sophisticated. All you have to do is look around you
and you will see people watching videos and listening to music
with their I-pods, MP3 and MP4 players. Incidentally, the best
sources for their audio and video needs can be found on the
internet. So, imagine all the audio/video data streaming,
downloading and uploading around in the internet, and you will
have a good idea of just how measly a 10 second video is in
terms of today’s technology.
As I said, the use of audio/video streaming on the internet
is a powerful marketing tool. However, the technology for it has
matured enough in that audio and video files use more space
from storage devices such as hard drives and I-pods. Already,
hard drives ofcomputers have transcended the megabyte barrier and
are now storing gigabytes of data (one gigabyte = 1,000 megabytes).
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
and video applications are with their usage. More often, video
with audio, or one of these alone, are viewed as materials for
entertainment or leisure in the internet. This misconception is
beginning to fade fast.
The most obvious reason is the way audio and video are used as
teasers to wet the appetites of prospective customers. The best
examples of all websites that use this method are the
shopping websites. These websites that sell hot selling products
will design their web pages in such a way that highlights of a
whole movie are embedded within the web page. In
this manner, they hope to persuade the browsing public, who view
the partial material, to purchase the product. In simpler
terms, a viewable movie trailer is added to the site.
For commercial vendor websites that primarily sell movies and
music, video and audio utilities are an integral part of their
marketing strategy. They understand that most people want to see
and/or hear what they are buying. They know that using video and
audio to show their merchandise to customers wins half the
battle for them to get the customers to buy.
For websites that are focused on selling published materials
like books and audio books, a few narrated passages or several
sample chapters of the material encoded in audio files is a good
way to encourage a customer to buy their product.
Furthermore, testimonials of previous customers have a better
chance of being noticed than those that are just encoded in
text. Most people usually go to a website for a specific reason.
For example, one person wants to buy an independent video but
he/she does not know which independent video vendor website to
go to. This person will use a search engine to find what he/she
needs. Once found, that person will go directly to the part of
the website where the video he/she is looking for exists.
In cases like these, the home or welcome page is bypassed where,
most likely, all of the testimonials are situated. With audio
and/or video applications installed in the web site, the
testimonials can be streamed to the customer automatically to
whichever part of the website he/she is in. Of course, using
audio/video streaming now to project your testimonials is a bit
extreme at the moment. However, future technology will make
audio/video streaming a material of lesser bulk in terms of data
transfer. There will come a time when the whole internet can be
browsed by vocal commands.
To get back to the subject at hand, the ability of being able to
project your merchandise, testimonials, and other points you
want your customers to be aware of, by using audio/video
technology is limitless and powerful. A single video clip
lasting around 10 seconds is no longer considered a huge burden
as far as electronic data storage is concerned.
What can you, as an entrepreneur, place into a 10 seconds long
video so that you can gain your customers’ trust or make them
aware of your other merchandise? Now, 10 seconds is a relatively
short time, but it is plenty enough time for people to convey
several points of view. If a 10 second video is worth more that
a lot of text writings, what more a video that is 20 or 30
seconds long?
Internet audio and video streaming technology is getting more
and more sophisticated. All you have to do is look around you
and you will see people watching videos and listening to music
with their I-pods, MP3 and MP4 players. Incidentally, the best
sources for their audio and video needs can be found on the
internet. So, imagine all the audio/video data streaming,
downloading and uploading around in the internet, and you will
have a good idea of just how measly a 10 second video is in
terms of today’s technology.
As I said, the use of audio/video streaming on the internet
is a powerful marketing tool. However, the technology for it has
matured enough in that audio and video files use more space
from storage devices such as hard drives and I-pods. Already,
hard drives ofcomputers have transcended the megabyte barrier and
are now storing gigabytes of data (one gigabyte = 1,000 megabytes).
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
video to increase trust...
Everyday consumers commonly think of online businesses as high
technology enterprises. While there are indeed some websites
that deal in high tech merchandise, most vendor websites trade
mostly mundane materials like clothes, beddings and linen and
other ordinary stuff we use in our daily lives. With common
enterprises like these, the website is only another selling
point for their inventory. What will be mostly displayed in
these websites are pictures and short text descriptions of
products. On the other hand, vendors that deal with high tech
materials design their websites in such a way that it reflects
the level of technology they work with.
In the eyes of a common consumer, websites that do not exhibit
high technology design are probably failing or disreputable.
When browsing consumers find your website somewhat lacking in
style and technology, looking for another website that will
satisfy their expectations is highly probable.
While it would be considered crass and distasteful to make your
website look like the command center of the starship Enterprise,
a few smatterings of high tech applications can give your
website design reputation a good boost. In the beginning days of
the internet, people tried to make their websites attractive by
using lots of blinking and animated pictures in their websites.
As website design matured, a more professional and modern feel
gradually took over the blinking internet kaleidoscope world.
Today, website design is usually patterned or themed after the
owner’s profession or business. Simple but tasteful and
professionally elegant are now the norm in designing websites.
However, this norm, like technology, is fast becoming obsolete.
As internet availability, data transmission speeds and
bandwidths increase, the more options people have for designing
a web site. In the beginnings of video streaming, video
vendor sites were those that usually contained audio-video
streaming capabilities. They used video clips or trailers of a
movie to entice a customer to buy the whole video. Today, almost
all vendors of video and audio have portions in their websites
reserved for viewing movie trailers and listening to audio
teasers.
Of course, it would be a mistake to discount or limit the use
of video streaming to video and audio websites. Common vendor
sites like Amazon.com can surely use video streaming to further
enhance the shopping experience of a customer. After all, a
customer would like to see the merchandise before she actually
makes a purchase. Video streaming provides this specific aid to
both vendor and consumer. Aside from viewing videos of the
product from different camera angles, a short demonstration of
the product can be included in the video just like they do in TV
shopping channels.
Outside of video specific and trade merchandising businesses,
video and audio streaming is also useful when it comes to other
industries such as medical transcription, online education,
medical facilities and personnel interconnectivity, online
tutorials and instructional modules recorded in video format.
Most importantly, the spread of internet video streaming usage
signals an advance in technology. With advances and discoveries,
opportunities for new ideas and enterprises abound.
While it is great to have new technology available to, we
need to put it to good use for it to be beneficial to us. In the
case of websites with video streaming, the customer is assured
that the products they sell are workable and crafted with
quality. As internet shopping becomes more and more popular,
vendor websites will have to see to it that they provide their
customers a good look at their product.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
technology enterprises. While there are indeed some websites
that deal in high tech merchandise, most vendor websites trade
mostly mundane materials like clothes, beddings and linen and
other ordinary stuff we use in our daily lives. With common
enterprises like these, the website is only another selling
point for their inventory. What will be mostly displayed in
these websites are pictures and short text descriptions of
products. On the other hand, vendors that deal with high tech
materials design their websites in such a way that it reflects
the level of technology they work with.
In the eyes of a common consumer, websites that do not exhibit
high technology design are probably failing or disreputable.
When browsing consumers find your website somewhat lacking in
style and technology, looking for another website that will
satisfy their expectations is highly probable.
While it would be considered crass and distasteful to make your
website look like the command center of the starship Enterprise,
a few smatterings of high tech applications can give your
website design reputation a good boost. In the beginning days of
the internet, people tried to make their websites attractive by
using lots of blinking and animated pictures in their websites.
As website design matured, a more professional and modern feel
gradually took over the blinking internet kaleidoscope world.
Today, website design is usually patterned or themed after the
owner’s profession or business. Simple but tasteful and
professionally elegant are now the norm in designing websites.
However, this norm, like technology, is fast becoming obsolete.
As internet availability, data transmission speeds and
bandwidths increase, the more options people have for designing
a web site. In the beginnings of video streaming, video
vendor sites were those that usually contained audio-video
streaming capabilities. They used video clips or trailers of a
movie to entice a customer to buy the whole video. Today, almost
all vendors of video and audio have portions in their websites
reserved for viewing movie trailers and listening to audio
teasers.
Of course, it would be a mistake to discount or limit the use
of video streaming to video and audio websites. Common vendor
sites like Amazon.com can surely use video streaming to further
enhance the shopping experience of a customer. After all, a
customer would like to see the merchandise before she actually
makes a purchase. Video streaming provides this specific aid to
both vendor and consumer. Aside from viewing videos of the
product from different camera angles, a short demonstration of
the product can be included in the video just like they do in TV
shopping channels.
Outside of video specific and trade merchandising businesses,
video and audio streaming is also useful when it comes to other
industries such as medical transcription, online education,
medical facilities and personnel interconnectivity, online
tutorials and instructional modules recorded in video format.
Most importantly, the spread of internet video streaming usage
signals an advance in technology. With advances and discoveries,
opportunities for new ideas and enterprises abound.
While it is great to have new technology available to, we
need to put it to good use for it to be beneficial to us. In the
case of websites with video streaming, the customer is assured
that the products they sell are workable and crafted with
quality. As internet shopping becomes more and more popular,
vendor websites will have to see to it that they provide their
customers a good look at their product.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
Sunday, November 18, 2007
Analyzing Keyword Profits
Pay per click advertising is a highly successful way to promote
your online business and increase your sales. However, like all
other internet marketing tactics, pay per click advertising
isn’t for everyone. For this reason, you may be wondering
whether or not pay per click advertising can help you. To
determine whether or not you can benefit from pay per click
advertising, you need to examine the profitability of keywords,
namely the keywords that you would choose to be associated with
your ads.
If this is your first time participating in a pay per click
program, you may be wondering about keywords, namely what they
are and what they are used for. When further examining pay per
click advertising, you will see that all advertisements are
associated with keywords. Those keywords are matched up with
keywords from various different online websites; the websites
that choose to participate in a pay per click program. These
keywords will also determine the amount of money that you will
have to pay for advertising.
When it comes to choosing your keywords, there are a number of
important factors that should be taken into consideration. Those
factors include relation and popularity. You will want to choose
keywords that are related to your online business or the
products that you are looking to sell. For popularity, you want
to choose keywords that are popular or ones that are actively
being used in search engines. These two factors will help to
ensure that your ads will not only be seen, but that they will
be seen by the right people, your targeted market.
Once you have determined what keywords you would like to use,
you can then use a program that is often referred to as a
keyword worth tool. One of these programs can be found by
visiting
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. By
entering in the keywords or the keyword phrases of your choice,
you will be shown sample advertisements and how much they cost.
This tool will give you an accurate idea of how much you can
expect to pay for each keyword that you would like your
advertisements to be associated with.
As nice as it is to have an idea as to how much you would have
to pay for a particular keyword advertisement, you may also be
wondering if you can profit from that advertisement. To do
this, you will need to examine what you are trying to sell. If
you are trying to sell a particular product, you will want to
take the price of that product and subtract it from the
estimated keyword cost that you were given, when you used the
above mentioned tool or a similar one. If you are just
advertising your business in general, you will want to take your
average sale amounts and subtract them from the estimated cost
of your keywords.
When using the above mentioned formula to calculate the
profitability of a keyword advertisement, there are some
additional factors that should be taken into consideration. For
instance, the price of a keyword advertisement can change at any
given time. This means that the price you have to pay may
increase or decrease. It is also important to remember that not
all of your advertisement clicks result in a sale, but you will
still be charged for each click. To get a more accurate
estimate of profitability, it may be best to prepare for
non-clickers. In fact, you may want to assume that only five out
of ten clicks will result in a sale. This may help to give you a
more accurate estimate of the profits that you may see when
participating in a pay per click program.
Although it is best if you can profit from pay per click
advertising, you may still want to give it a try, even if you
feel that you cannot. With pay per click advertising, you are
able to limit the amount of money that you spend each day. Being
able to control the amount of money that you may lose is just
one of the many reasons why you should give pay per click
advertising a trial run.
Estimating the amount of money that you will have to pay
for advertisements, as well as your profits, is a great way to
determine whether or not pay per click advertising is for you.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
your online business and increase your sales. However, like all
other internet marketing tactics, pay per click advertising
isn’t for everyone. For this reason, you may be wondering
whether or not pay per click advertising can help you. To
determine whether or not you can benefit from pay per click
advertising, you need to examine the profitability of keywords,
namely the keywords that you would choose to be associated with
your ads.
If this is your first time participating in a pay per click
program, you may be wondering about keywords, namely what they
are and what they are used for. When further examining pay per
click advertising, you will see that all advertisements are
associated with keywords. Those keywords are matched up with
keywords from various different online websites; the websites
that choose to participate in a pay per click program. These
keywords will also determine the amount of money that you will
have to pay for advertising.
When it comes to choosing your keywords, there are a number of
important factors that should be taken into consideration. Those
factors include relation and popularity. You will want to choose
keywords that are related to your online business or the
products that you are looking to sell. For popularity, you want
to choose keywords that are popular or ones that are actively
being used in search engines. These two factors will help to
ensure that your ads will not only be seen, but that they will
be seen by the right people, your targeted market.
Once you have determined what keywords you would like to use,
you can then use a program that is often referred to as a
keyword worth tool. One of these programs can be found by
visiting
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. By
entering in the keywords or the keyword phrases of your choice,
you will be shown sample advertisements and how much they cost.
This tool will give you an accurate idea of how much you can
expect to pay for each keyword that you would like your
advertisements to be associated with.
As nice as it is to have an idea as to how much you would have
to pay for a particular keyword advertisement, you may also be
wondering if you can profit from that advertisement. To do
this, you will need to examine what you are trying to sell. If
you are trying to sell a particular product, you will want to
take the price of that product and subtract it from the
estimated keyword cost that you were given, when you used the
above mentioned tool or a similar one. If you are just
advertising your business in general, you will want to take your
average sale amounts and subtract them from the estimated cost
of your keywords.
When using the above mentioned formula to calculate the
profitability of a keyword advertisement, there are some
additional factors that should be taken into consideration. For
instance, the price of a keyword advertisement can change at any
given time. This means that the price you have to pay may
increase or decrease. It is also important to remember that not
all of your advertisement clicks result in a sale, but you will
still be charged for each click. To get a more accurate
estimate of profitability, it may be best to prepare for
non-clickers. In fact, you may want to assume that only five out
of ten clicks will result in a sale. This may help to give you a
more accurate estimate of the profits that you may see when
participating in a pay per click program.
Although it is best if you can profit from pay per click
advertising, you may still want to give it a try, even if you
feel that you cannot. With pay per click advertising, you are
able to limit the amount of money that you spend each day. Being
able to control the amount of money that you may lose is just
one of the many reasons why you should give pay per click
advertising a trial run.
Estimating the amount of money that you will have to pay
for advertisements, as well as your profits, is a great way to
determine whether or not pay per click advertising is for you.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Saturday, November 17, 2007
Choosing Profitable Keywords...
Are you looking to increase your website traffic or increase the
number of sales that you make online? If so, you are urged to
examine pay per click advertising. Pay per click advertising,
if properly implemented, can give you exactly what you need; an
increase in website traffic and an increase in sales.
As it was mentioned above, for a pay per click advertising
program to work to your advantage, you need to use it the proper
way. Pay per click advertising may seem tricky and a little bit
overwhelming, but it doesn’t have to be. In fact, depending on
the pay per click advertising program that you choose to join,
you should be given a detailed, step-by-step guide. Speaking of
choosing a pay per click advertising program, the program you
choose may have a huge impact on your success. Two programs
that you may want to examine include Goggle Adwords and Yahoo
Search Marketing; both come highly rated and recommended. In
fact, they are both known to produce results; positive results.
In addition to choosing a pay per click advertising program, you
also need to examine your keywords. If this is your first time
using a pay per click advertising program, you may be unfamiliar
with keywords and their purpose. Pay per click programs use
keywords to make sure that your ads appear on relevant pages.
Having your ads appear on relevant, related pages is known to
improve the chances of a click and later a sale. In fact, the
keywords that you choose can ultimately decide whether you can
successfully benefit and profit from joining a pay per click
advertising program. That is why it is extremely important that
you choose your keywords wisely.
Speaking of choosing your keywords carefully, you don’t just
want to choose them; you also want to research them.
Unfortunately, there are a many online business owners that do
not realize there are tools online that can help them research
and examine keywords. To be completely honest, these online
business owners are often the ones who end up finding pay per
click advertising programs unsuccessful, a waste of money, or a
waste of their time. The reality is that pay per click
advertising programs are anything but that, but you need to know
how to use them and other helpful online tools. As it was
mentioned above, you should research and examine keywords. You
can do this research with tools that are known as keyword
research tools.
Online, you can find a number of keyword research tools, which
are also commonly referred to as keyword suggestion tools.
These helpful resources can be found online, easily with a
standard internet search. Despite the fact that there are
multiple keyword research tools out there, you may want to
examine the keyword suggestion tool that is hosted by Digital
Point at www.digitalpoint.com/tolls/suggestion. To get started,
you need to enter in a keyword or a keyword phrase. For the most
results, try one word, instead of a phrase. You will then need
to enter in a security verification code; this is needed to keep
the service free. You will then be provided with two lists, one
from Overture and one from WordTracker. These lists contain
keywords or keyword phrases that internet users searched with,
through search engines, and how often those searches were
performed.
As you likely already knew or assumed, you will want to select
keywords that are related, in one way or another, to your online
business or the products that you will be selling. For instance,
if you run an online store that sells bedding, you will want to
use a few of these popular keywords “crib bedding,” “bedding,”
“baby bedding,” and so forth. Your pay per click advertising
company will use the keywords that you choose to determine where
your ads should appear and on what websites.
As you can see, the keywords that you choose are extremely
important, when it comes to successfully using a pay per click
advertising program. Not only will the right keywords help to
increase your sales, but they will also help to save you money.
While you are only charged when one of your advertisements are
clicked, it can get quite costly when your ads are being clicked
with no purchases made. Related keywords ensure that the right
market is targeted; thus increasing your sale numbers.
Perhaps, keywords are the most important aspect of pay per
click programs. For the ultimate chance of success, choose your
keywords wisely.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
number of sales that you make online? If so, you are urged to
examine pay per click advertising. Pay per click advertising,
if properly implemented, can give you exactly what you need; an
increase in website traffic and an increase in sales.
As it was mentioned above, for a pay per click advertising
program to work to your advantage, you need to use it the proper
way. Pay per click advertising may seem tricky and a little bit
overwhelming, but it doesn’t have to be. In fact, depending on
the pay per click advertising program that you choose to join,
you should be given a detailed, step-by-step guide. Speaking of
choosing a pay per click advertising program, the program you
choose may have a huge impact on your success. Two programs
that you may want to examine include Goggle Adwords and Yahoo
Search Marketing; both come highly rated and recommended. In
fact, they are both known to produce results; positive results.
In addition to choosing a pay per click advertising program, you
also need to examine your keywords. If this is your first time
using a pay per click advertising program, you may be unfamiliar
with keywords and their purpose. Pay per click programs use
keywords to make sure that your ads appear on relevant pages.
Having your ads appear on relevant, related pages is known to
improve the chances of a click and later a sale. In fact, the
keywords that you choose can ultimately decide whether you can
successfully benefit and profit from joining a pay per click
advertising program. That is why it is extremely important that
you choose your keywords wisely.
Speaking of choosing your keywords carefully, you don’t just
want to choose them; you also want to research them.
Unfortunately, there are a many online business owners that do
not realize there are tools online that can help them research
and examine keywords. To be completely honest, these online
business owners are often the ones who end up finding pay per
click advertising programs unsuccessful, a waste of money, or a
waste of their time. The reality is that pay per click
advertising programs are anything but that, but you need to know
how to use them and other helpful online tools. As it was
mentioned above, you should research and examine keywords. You
can do this research with tools that are known as keyword
research tools.
Online, you can find a number of keyword research tools, which
are also commonly referred to as keyword suggestion tools.
These helpful resources can be found online, easily with a
standard internet search. Despite the fact that there are
multiple keyword research tools out there, you may want to
examine the keyword suggestion tool that is hosted by Digital
Point at www.digitalpoint.com/tolls/suggestion. To get started,
you need to enter in a keyword or a keyword phrase. For the most
results, try one word, instead of a phrase. You will then need
to enter in a security verification code; this is needed to keep
the service free. You will then be provided with two lists, one
from Overture and one from WordTracker. These lists contain
keywords or keyword phrases that internet users searched with,
through search engines, and how often those searches were
performed.
As you likely already knew or assumed, you will want to select
keywords that are related, in one way or another, to your online
business or the products that you will be selling. For instance,
if you run an online store that sells bedding, you will want to
use a few of these popular keywords “crib bedding,” “bedding,”
“baby bedding,” and so forth. Your pay per click advertising
company will use the keywords that you choose to determine where
your ads should appear and on what websites.
As you can see, the keywords that you choose are extremely
important, when it comes to successfully using a pay per click
advertising program. Not only will the right keywords help to
increase your sales, but they will also help to save you money.
While you are only charged when one of your advertisements are
clicked, it can get quite costly when your ads are being clicked
with no purchases made. Related keywords ensure that the right
market is targeted; thus increasing your sale numbers.
Perhaps, keywords are the most important aspect of pay per
click programs. For the ultimate chance of success, choose your
keywords wisely.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Thursday, November 15, 2007
Make Bid Calculations...
Are you trying to increase your sales? If you are, you are
urged to examine pay per click advertising programs, if you
haven’t already done so. Pay per click advertising is a great
way to market your business to the large number of internet
users. An important part of this marketing is keywords. When it
comes to pay per click advertising programs, keywords not only
have an impact on your success, but they may also impact how
much pay per click advertising costs.
When using a pay per click program, to have your advertisements
distributed across the internet, you need to choose a collection
of keywords. These keywords will be what your advertisements
are associated with. They will also have an impact on which
websites your ads appear on. For instance, most pay per click
programs try and match up content keywords, from a website, with
your keywords, the ones that you selected for your
advertisements. For this reason, you will not only want to
choose popular keywords, but keywords that are related to your
online business or the products that you sell. If you need
assistance, you may want to try using this helpful keyword
search tool, which can be found at
http://www.digitalpoint.com/tools/suggestion/.
Once you have determined what keywords you would like to have
associated with your advertisements, you will then want to
examine how much those advertisements will cost you. Different
pay per click programs operate in different ways, but most
require online business owners, just like you, to bid on popular
keywords. To get an idea as to how much money certain keyword
advertisements are selling for, you may want to use a keyword
worth tool, such as the one that can be found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
This tool gives you an idea as to how much popular keyword
advertisements are going for. It may also help you save money.
Having an idea as to what you should pay may end up preventing
you from paying too much or bidding too high.
When choosing your max bid, there are a number of important
factors that you need to keep in mind. One of the biggest
questions to ask yourself is what are you promoting? Are your
advertisements going to bring internet users to a specific
product or the main page of your website? If you are only
promoting one product, you should only count of selling one
product. If you are hoping that your customers will make
multiple purchases, you may want to determine what your average
sale amount is. This will make it easier for you determine how
much you can afford to bid for, while it still being to make a
profit.
It is also important to examine the amount of profit that you
would like to make. For instance, if you are looking to make
the largest profit, you may only want to pay ten cents for each
of your advertisements. Say those advertisements were clicked
thirty times, you will be charged three dollars total. Now, say
that ten of those clicks result in a sale, an average sale of
twenty dollars; you will have made a total of two hundred
dollars. Not bad for only spending three dollars in
advertising! In this case you can walk away with a fairly large
profit or you can choose to increase your max bid. It may
result in a smaller profit, but your long-term results, sales
overtime, may improve due to exposure and promotion.
The above mentioned formula is just one of the many that you can
use to determine how much is too much to pay for pay per click
advertising. There are a number of other formulas that you can
use to come with up the same or similar results. However you
calculate your profit, it is important that you do so. Knowing
how much you stand to make or even lose will allow you to use
pay per click advertising so that it can benefit you and your
business.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
urged to examine pay per click advertising programs, if you
haven’t already done so. Pay per click advertising is a great
way to market your business to the large number of internet
users. An important part of this marketing is keywords. When it
comes to pay per click advertising programs, keywords not only
have an impact on your success, but they may also impact how
much pay per click advertising costs.
When using a pay per click program, to have your advertisements
distributed across the internet, you need to choose a collection
of keywords. These keywords will be what your advertisements
are associated with. They will also have an impact on which
websites your ads appear on. For instance, most pay per click
programs try and match up content keywords, from a website, with
your keywords, the ones that you selected for your
advertisements. For this reason, you will not only want to
choose popular keywords, but keywords that are related to your
online business or the products that you sell. If you need
assistance, you may want to try using this helpful keyword
search tool, which can be found at
http://www.digitalpoint.com/tools/suggestion/.
Once you have determined what keywords you would like to have
associated with your advertisements, you will then want to
examine how much those advertisements will cost you. Different
pay per click programs operate in different ways, but most
require online business owners, just like you, to bid on popular
keywords. To get an idea as to how much money certain keyword
advertisements are selling for, you may want to use a keyword
worth tool, such as the one that can be found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
This tool gives you an idea as to how much popular keyword
advertisements are going for. It may also help you save money.
Having an idea as to what you should pay may end up preventing
you from paying too much or bidding too high.
When choosing your max bid, there are a number of important
factors that you need to keep in mind. One of the biggest
questions to ask yourself is what are you promoting? Are your
advertisements going to bring internet users to a specific
product or the main page of your website? If you are only
promoting one product, you should only count of selling one
product. If you are hoping that your customers will make
multiple purchases, you may want to determine what your average
sale amount is. This will make it easier for you determine how
much you can afford to bid for, while it still being to make a
profit.
It is also important to examine the amount of profit that you
would like to make. For instance, if you are looking to make
the largest profit, you may only want to pay ten cents for each
of your advertisements. Say those advertisements were clicked
thirty times, you will be charged three dollars total. Now, say
that ten of those clicks result in a sale, an average sale of
twenty dollars; you will have made a total of two hundred
dollars. Not bad for only spending three dollars in
advertising! In this case you can walk away with a fairly large
profit or you can choose to increase your max bid. It may
result in a smaller profit, but your long-term results, sales
overtime, may improve due to exposure and promotion.
The above mentioned formula is just one of the many that you can
use to determine how much is too much to pay for pay per click
advertising. There are a number of other formulas that you can
use to come with up the same or similar results. However you
calculate your profit, it is important that you do so. Knowing
how much you stand to make or even lose will allow you to use
pay per click advertising so that it can benefit you and your
business.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
No Competition On These Keywords?
If you have been looking into pay per click advertising
programs, you may have heard about the importance of keywords.
You are often advised to choose high costing, related keywords.
After all, they tend to be the most successful ones. While this
is true, you may be concerned with the cost of advertising,
particular with popular keywords. What would you say if there
was a way that you could still use pay per click advertising to
your advantage, but without having to pay more than you could
afford? There is and that way involves using semi-related
keywords.
Before examining how semi-related keywords can help you use pay
per click advertising at a lower cost, it is first important
that you know what semi-related keywords are. When signing up
with a pay per click program, you need to choose keyword that
you would like your advertisements to be associated with. For
the largest success, you are urged to choose keywords that have
a direct relationship to your business or the products that you
sell. For instance, if you were running a business that sold
nursery supplies, a popular keyword phrase would be that of
“crib bedding.” Since crib bedding is a highly searched
keyword, it costs a relatively decent amount of money. Choosing
a semi-rated keyword phrase, such as “crib sheets,” is likely to
reduce the amount of competition that you have, but still
produce results.
If you are interested in finding semi-related keywords or
keyword phrases, you will want to research them just like you
would research popular keyword phrases. You will want to use
keyword research tools or keyword suggestion tools, like the one
that can be found at
http://www.digitalpoint.com/tools/suggestion/. Keeping with the
above mentioned example, of nursery supplies, you may want to
perform a keyword search with the word “crib.” When using the
above mentioned tool, you will see that the most searched phrase
is “crib bedding.” Your search results will start with the most
popular keywords and then descend from there. You will want to
start choosing keywords or keyword phrases from the middle of
the list. These are keywords that are not as popular, but they
can still be considered related keywords, semi-related keywords.
Although you might assume that using semi-related keywords, with
pay per click advertising, will have a negative impact on your
advertisements, namely their results, this isn’t the case. In
fact, using semi-related keywords may improve your overall
results. This is due to the lack of competition. Many business
owners assume that they need to choose the most popular, most
successful, and highest costing keywords. While this will bring
success, it also brings a large amount of competition. Having a
lack of competition may increase the number of websites that
your advertisements are shown on. This will, in turn, increase
your chances of receiving a click through, which is when
internet users actually click on your advertisements, instead of
just glancing at them.
As you may have already assumed, keywords that are considered
semi-related or non-competition keywords cost less money. The
cost of semi-related, no competition keywords are just one of
the many reasons why you should consider using them, even if it
is just on a trial basis. In fact, using these low competition
keywords is a great way to “test the waters.” If you are unsure
as to whether or not you should join a pay per click program,
this is a great way to experiment. You can see if you get the
results that you were hoping for, without having to go broke
paying for them.
Although using no competition keywords and semi-related keywords
is a great way to save money with pay per click advertising, it
isn’t your only option. Most pay per click programs allow you
to set a daily limit for yourself. This means that you can
actively participate in a pay per click program, without
exceeding your advertising budget.
Despite what you believe, you do not have to choose popular
or high paying keywords to benefit from pay per click
advertising.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
programs, you may have heard about the importance of keywords.
You are often advised to choose high costing, related keywords.
After all, they tend to be the most successful ones. While this
is true, you may be concerned with the cost of advertising,
particular with popular keywords. What would you say if there
was a way that you could still use pay per click advertising to
your advantage, but without having to pay more than you could
afford? There is and that way involves using semi-related
keywords.
Before examining how semi-related keywords can help you use pay
per click advertising at a lower cost, it is first important
that you know what semi-related keywords are. When signing up
with a pay per click program, you need to choose keyword that
you would like your advertisements to be associated with. For
the largest success, you are urged to choose keywords that have
a direct relationship to your business or the products that you
sell. For instance, if you were running a business that sold
nursery supplies, a popular keyword phrase would be that of
“crib bedding.” Since crib bedding is a highly searched
keyword, it costs a relatively decent amount of money. Choosing
a semi-rated keyword phrase, such as “crib sheets,” is likely to
reduce the amount of competition that you have, but still
produce results.
If you are interested in finding semi-related keywords or
keyword phrases, you will want to research them just like you
would research popular keyword phrases. You will want to use
keyword research tools or keyword suggestion tools, like the one
that can be found at
http://www.digitalpoint.com/tools/suggestion/. Keeping with the
above mentioned example, of nursery supplies, you may want to
perform a keyword search with the word “crib.” When using the
above mentioned tool, you will see that the most searched phrase
is “crib bedding.” Your search results will start with the most
popular keywords and then descend from there. You will want to
start choosing keywords or keyword phrases from the middle of
the list. These are keywords that are not as popular, but they
can still be considered related keywords, semi-related keywords.
Although you might assume that using semi-related keywords, with
pay per click advertising, will have a negative impact on your
advertisements, namely their results, this isn’t the case. In
fact, using semi-related keywords may improve your overall
results. This is due to the lack of competition. Many business
owners assume that they need to choose the most popular, most
successful, and highest costing keywords. While this will bring
success, it also brings a large amount of competition. Having a
lack of competition may increase the number of websites that
your advertisements are shown on. This will, in turn, increase
your chances of receiving a click through, which is when
internet users actually click on your advertisements, instead of
just glancing at them.
As you may have already assumed, keywords that are considered
semi-related or non-competition keywords cost less money. The
cost of semi-related, no competition keywords are just one of
the many reasons why you should consider using them, even if it
is just on a trial basis. In fact, using these low competition
keywords is a great way to “test the waters.” If you are unsure
as to whether or not you should join a pay per click program,
this is a great way to experiment. You can see if you get the
results that you were hoping for, without having to go broke
paying for them.
Although using no competition keywords and semi-related keywords
is a great way to save money with pay per click advertising, it
isn’t your only option. Most pay per click programs allow you
to set a daily limit for yourself. This means that you can
actively participate in a pay per click program, without
exceeding your advertising budget.
Despite what you believe, you do not have to choose popular
or high paying keywords to benefit from pay per click
advertising.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Wednesday, November 14, 2007
Why You Need To Check The Bids...
When using pay per click advertising to your advantage, the
keywords that you choose are extremely important. In fact, the
keywords that you choose to associate your ads with will have an
important impact on where they appear, as well as their success.
That is why it is important that you carefully choose your pay
per click advertising keywords. Below are a few tips that you
may find helpful.
One of the best ways to determine whether or not a particular
keyword or keyword phrase is good or popular is by examining how
much money they are selling for. When it comes to pay per click
advertising keywords, you will find that the best keywords are
the ones that go for the most money. Since it is impossible to
tell on your own how much keywords are going for or what their
current bids are, you will need assistance. This assistance can
come from a tool that is known as a keyword worth tool.
Online, there are a number of websites and tools that claim to
give you an up-to-date and accurate bid for a number of keywords
or keyword phrases. For the most accurate and up-to-date
information, you are urged to use the tool provided by Overture.
This program can be found by visiting
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
With Overture’s keyword worth tool, you will need to enter in a
particular keyword or keyword phrase. To use this free program,
you will also have to successfully key in the verification code
provided to you. The results that you will be presented with
will include advertisements that are using those current
keywords, as well as how much those advertisements cost.
Researching a keyword’s current bid will not only help you
choose which keywords are popular, but it will also give you an
idea as to how much you will have to pay for advertising.
Although it is best that you determine the worth of each
keyword, or at least the amount of their current bids, you do
have another option. You can also research popular keywords
with tools that are known as keyword research tools or keyword
suggestion tools. These tools, such as the one that can be
found at http://www.digitalpoint.com/tools/suggestion/, allow
you to enter in a particular keyword or keyword phrase. You
will, in turn, get results that include the exact way that those
keywords were searched for. Each word or phrase will also be
listed in order, with the most searched for appearing first.
Both of the above mentioned resource tools are extremely
helpful, alone, but when combined they can provide you with
everything that you ever needed. For instance, if you first use
a keyword research or suggestion tool, you will get an idea as
to what keywords are popular and which ones are not. Once you
have a list of popular keywords, you can then use a keyword
worth tool, like the one mentioned above, to examine the average
cost of each advertisement. Since most of these tools,
including the two mentioned above, are free to use, there is no
reason why you shouldn’t at least give them a try.
As it was mentioned above, the most popular and effective
keywords or keyword phrases will be the ones that cost the most
money or the ones that have the highest bids. Although
associating these keywords with your advertisements will cost
money, it is worth every penny. You will find that most pay per
click advertising programs allow you to control the amount of
money that you want to spend each day. What does this mean for
you? This means that you can still participate in a pay per
click advertising program even if you are on a budget! With
something this easy, why wouldn’t you want to give pay per click
advertising a chance?
Checking the current bids of popular keywords is an easy
and effective way to make the most out of pay per click
advertising.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
keywords that you choose are extremely important. In fact, the
keywords that you choose to associate your ads with will have an
important impact on where they appear, as well as their success.
That is why it is important that you carefully choose your pay
per click advertising keywords. Below are a few tips that you
may find helpful.
One of the best ways to determine whether or not a particular
keyword or keyword phrase is good or popular is by examining how
much money they are selling for. When it comes to pay per click
advertising keywords, you will find that the best keywords are
the ones that go for the most money. Since it is impossible to
tell on your own how much keywords are going for or what their
current bids are, you will need assistance. This assistance can
come from a tool that is known as a keyword worth tool.
Online, there are a number of websites and tools that claim to
give you an up-to-date and accurate bid for a number of keywords
or keyword phrases. For the most accurate and up-to-date
information, you are urged to use the tool provided by Overture.
This program can be found by visiting
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.
With Overture’s keyword worth tool, you will need to enter in a
particular keyword or keyword phrase. To use this free program,
you will also have to successfully key in the verification code
provided to you. The results that you will be presented with
will include advertisements that are using those current
keywords, as well as how much those advertisements cost.
Researching a keyword’s current bid will not only help you
choose which keywords are popular, but it will also give you an
idea as to how much you will have to pay for advertising.
Although it is best that you determine the worth of each
keyword, or at least the amount of their current bids, you do
have another option. You can also research popular keywords
with tools that are known as keyword research tools or keyword
suggestion tools. These tools, such as the one that can be
found at http://www.digitalpoint.com/tools/suggestion/, allow
you to enter in a particular keyword or keyword phrase. You
will, in turn, get results that include the exact way that those
keywords were searched for. Each word or phrase will also be
listed in order, with the most searched for appearing first.
Both of the above mentioned resource tools are extremely
helpful, alone, but when combined they can provide you with
everything that you ever needed. For instance, if you first use
a keyword research or suggestion tool, you will get an idea as
to what keywords are popular and which ones are not. Once you
have a list of popular keywords, you can then use a keyword
worth tool, like the one mentioned above, to examine the average
cost of each advertisement. Since most of these tools,
including the two mentioned above, are free to use, there is no
reason why you shouldn’t at least give them a try.
As it was mentioned above, the most popular and effective
keywords or keyword phrases will be the ones that cost the most
money or the ones that have the highest bids. Although
associating these keywords with your advertisements will cost
money, it is worth every penny. You will find that most pay per
click advertising programs allow you to control the amount of
money that you want to spend each day. What does this mean for
you? This means that you can still participate in a pay per
click advertising program even if you are on a budget! With
something this easy, why wouldn’t you want to give pay per click
advertising a chance?
Checking the current bids of popular keywords is an easy
and effective way to make the most out of pay per click
advertising.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Tuesday, November 13, 2007
Increase Clickthrough Conversion
Are you interested in joining a pay per click program? If you
are, are you interested in being an affiliate or are you looking
to have your advertisements displayed? Whichever way you are
looking to participate in an affiliate program, it is important
that you familiarize yourself with click throughs. Click
throughs are an important part of pay per click advertising,
whether your ads are the ones being advertised or not.
If you are unfamiliar with pay per click programs and how they
operate, you may also be unfamiliar with click throughs. In a
pay per click program, an advertisements will be displayed on a
website, owned by a participating pay per click affiliate.
Although advertisers hope that their ads will be clicked on all
the time, the reality is that they aren’t. There are many
interenet users who visit a web page and never click on any
advertisements. Whether or not an ad is being clicked on and
how often that is occurring is important to a pay per click
program. That is where click through comes from. Click throughs
are when a visitor actually clicks on an advertisement. The
overall rate or total of click throughs are referred to a CTR
(click through rate).
If you are a pay per click program affiliate, a webmaster who
has agreed to display applicable advertisements, you need to aim
for a high CTR. The number of click throughs that you receive
is extremely important to you. In fact, it will ultimately have
an impact on how much money you make. With pay per click
programs, advertisers only have to pay for advertisements when
one of their advertisements has been clicked. If they do not
have to pay, you don’t get paid. Therefore, as a pay per click
affiliate, you should be hoping for a high CTR.
Speaking of hoping, hoping is not all that you can do. In fact,
as a pay per click program affiliate, you actually have a large
say in your CTR. Although you cannot control which of your site
visitors or how many of them click on your advertisements, you
can make it easier for them to do so. It has been said, on
multiple occasions, that to be successful all advertisements
need to be displayed above the fold. When it comes to a web
page, below the fold is referring to the part of a website that
you cannot see. You do not want your site visitors to have to
scroll down just to see your advertisements. You want them to
be able to see them and hopefully click on them as soon as your
website appears on their screen. Making it easy to click your
ads is one of the best ways to increase your CTR.
Although pay per click program affiliates have the most control
of click throughs, you also have a little bit control, even if
you are just considered an advertiser. When signing up for a
pay per click program, you get to choose and essentially bid on
keywords that you would like associated with your
advertisements. These keywords need to be carefully chosen, as
they will ultimately have an impact on the success of your
advertisements and their click through rates.
For the best success, you will want to choose keywords that are
used. If internet users are searching for crib bedding and you
sell nursery supplies, you may want to use “crib bedding,” as
one of your keywords. When it comes to nursery supplies, crib
bedding is one of the most searched phrases. If you give
internet users what they are looking for, they will likely take
it, or in this sense click on one of your advertisements.
In short, click through rates, also known as CTRs, are an
important part of pay per click advertising programs. Whether
you are an advertiser or an affiliate, you should keep an eye on
your average click through rates; they ultimate decided whether
or not you make money.
Whether you are a pay per click affiliate or advertiser,
you can easily track and improve your click through rate.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
are, are you interested in being an affiliate or are you looking
to have your advertisements displayed? Whichever way you are
looking to participate in an affiliate program, it is important
that you familiarize yourself with click throughs. Click
throughs are an important part of pay per click advertising,
whether your ads are the ones being advertised or not.
If you are unfamiliar with pay per click programs and how they
operate, you may also be unfamiliar with click throughs. In a
pay per click program, an advertisements will be displayed on a
website, owned by a participating pay per click affiliate.
Although advertisers hope that their ads will be clicked on all
the time, the reality is that they aren’t. There are many
interenet users who visit a web page and never click on any
advertisements. Whether or not an ad is being clicked on and
how often that is occurring is important to a pay per click
program. That is where click through comes from. Click throughs
are when a visitor actually clicks on an advertisement. The
overall rate or total of click throughs are referred to a CTR
(click through rate).
If you are a pay per click program affiliate, a webmaster who
has agreed to display applicable advertisements, you need to aim
for a high CTR. The number of click throughs that you receive
is extremely important to you. In fact, it will ultimately have
an impact on how much money you make. With pay per click
programs, advertisers only have to pay for advertisements when
one of their advertisements has been clicked. If they do not
have to pay, you don’t get paid. Therefore, as a pay per click
affiliate, you should be hoping for a high CTR.
Speaking of hoping, hoping is not all that you can do. In fact,
as a pay per click program affiliate, you actually have a large
say in your CTR. Although you cannot control which of your site
visitors or how many of them click on your advertisements, you
can make it easier for them to do so. It has been said, on
multiple occasions, that to be successful all advertisements
need to be displayed above the fold. When it comes to a web
page, below the fold is referring to the part of a website that
you cannot see. You do not want your site visitors to have to
scroll down just to see your advertisements. You want them to
be able to see them and hopefully click on them as soon as your
website appears on their screen. Making it easy to click your
ads is one of the best ways to increase your CTR.
Although pay per click program affiliates have the most control
of click throughs, you also have a little bit control, even if
you are just considered an advertiser. When signing up for a
pay per click program, you get to choose and essentially bid on
keywords that you would like associated with your
advertisements. These keywords need to be carefully chosen, as
they will ultimately have an impact on the success of your
advertisements and their click through rates.
For the best success, you will want to choose keywords that are
used. If internet users are searching for crib bedding and you
sell nursery supplies, you may want to use “crib bedding,” as
one of your keywords. When it comes to nursery supplies, crib
bedding is one of the most searched phrases. If you give
internet users what they are looking for, they will likely take
it, or in this sense click on one of your advertisements.
In short, click through rates, also known as CTRs, are an
important part of pay per click advertising programs. Whether
you are an advertiser or an affiliate, you should keep an eye on
your average click through rates; they ultimate decided whether
or not you make money.
Whether you are a pay per click affiliate or advertiser,
you can easily track and improve your click through rate.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Monday, November 12, 2007
Keyword Intelligence
Keywords are important part of pay per click advertising
programs, whether you are a program affiliate or an advertiser.
Essentially, with pay per click advertising programs, you are
relying on keywords to bring you success. That is why you
should carefully choose your keywords. In addition to carefully
choosing your keywords, you should also make sure that the
keywords you chose are successful or living up to your
standards. You can do this by testing and tracking all of your
keywords.
Before examining how both affiliates and advertisers can go
about testing and tracking their keywords, it is important that
you understand why testing and tracking is important. Pay per
click advertising costs money, granted it only costs when one of
your ads has been clicked, but it is still money. Any good
business owner wants to know exactly where their money is going,
as they should. The testing and tracking of keywords will not
only help to ensure that you are not wasting money, but it will
also let you know if you are making any. Keyword tracking and
testing will also let you know if you are wasting your time.
Now that you know why it is important to test and track your
keywords, you can better understand how to do so. As it was
mentioned above, both advertisers and affiliates are urged to
test and track their keywords. Affiliates need to test and
track because it will help them determine exactly how much money
they are making, as well as how much money they are not making
or could be making. Affiliates rely on their website’s content
to show relevant advertisements. For that reason, if you are an
affiliate, your content needs to contain popular keywords,
keywords that would likely be associated with pay per click
advertisements. Google Adsense gives affiliates updated
tracking information; information that you can use to determine
your success with particular keywords.
In addition to using the information that is supplied to you by
your pay per click program, you can also perform your own test.
You can do so by visiting your online website. Take a look at
the advertisements that are appearing on your page. When doing
so, it is important that you look, don’t click. You can easily
get an idea as to what keywords are associated with those
advertisements. To see how much money you may be making, you
will want to use Overture’s keyword worth tool, which can be
found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. The
higher the maximum bids are, the more money you are likely to
make.
If you are an advertiser, not an affiliate, you can still
benefit from testing and tracking your keywords. Unlike
affiliates, who rely on content keywords, your keywords will
essentially be attached to your advertisements. That is how pay
per click programs decide which websites your advertisements
will appear on. As for tracking, your pay per click program
should also provide you with information, such as information on
which one of your ads was clicked. If you are using multiple
keywords for multiple advertisements, you can compare them to
see which one is the better money-maker.
As for testing your keywords, you will want to perform a
standard internet search, preferably with the keywords or
keywords phrases that you selected. You will want to examine
popular, high ranking web pages. To determine if your chosen
keywords are being used to the best of their ability, you should
be able to find a few of your advertisements displayed on
affiliate pages. If you are unable to do so, it might be a sign
that you need to reexamine your pay per click advertising
keywords.
Whether you are an advertiser or an affiliate, you are urged to
track and test your keywords to see if they are producing
results. By taking the above mentioned approaches, keyword
tracking and testing should only take a few minutes of your
time, but it will be time well spent.
Keyword tracking and testing is a great way to checkup on
yourself, to see if you are benefiting from pay per click
advertising.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
programs, whether you are a program affiliate or an advertiser.
Essentially, with pay per click advertising programs, you are
relying on keywords to bring you success. That is why you
should carefully choose your keywords. In addition to carefully
choosing your keywords, you should also make sure that the
keywords you chose are successful or living up to your
standards. You can do this by testing and tracking all of your
keywords.
Before examining how both affiliates and advertisers can go
about testing and tracking their keywords, it is important that
you understand why testing and tracking is important. Pay per
click advertising costs money, granted it only costs when one of
your ads has been clicked, but it is still money. Any good
business owner wants to know exactly where their money is going,
as they should. The testing and tracking of keywords will not
only help to ensure that you are not wasting money, but it will
also let you know if you are making any. Keyword tracking and
testing will also let you know if you are wasting your time.
Now that you know why it is important to test and track your
keywords, you can better understand how to do so. As it was
mentioned above, both advertisers and affiliates are urged to
test and track their keywords. Affiliates need to test and
track because it will help them determine exactly how much money
they are making, as well as how much money they are not making
or could be making. Affiliates rely on their website’s content
to show relevant advertisements. For that reason, if you are an
affiliate, your content needs to contain popular keywords,
keywords that would likely be associated with pay per click
advertisements. Google Adsense gives affiliates updated
tracking information; information that you can use to determine
your success with particular keywords.
In addition to using the information that is supplied to you by
your pay per click program, you can also perform your own test.
You can do so by visiting your online website. Take a look at
the advertisements that are appearing on your page. When doing
so, it is important that you look, don’t click. You can easily
get an idea as to what keywords are associated with those
advertisements. To see how much money you may be making, you
will want to use Overture’s keyword worth tool, which can be
found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. The
higher the maximum bids are, the more money you are likely to
make.
If you are an advertiser, not an affiliate, you can still
benefit from testing and tracking your keywords. Unlike
affiliates, who rely on content keywords, your keywords will
essentially be attached to your advertisements. That is how pay
per click programs decide which websites your advertisements
will appear on. As for tracking, your pay per click program
should also provide you with information, such as information on
which one of your ads was clicked. If you are using multiple
keywords for multiple advertisements, you can compare them to
see which one is the better money-maker.
As for testing your keywords, you will want to perform a
standard internet search, preferably with the keywords or
keywords phrases that you selected. You will want to examine
popular, high ranking web pages. To determine if your chosen
keywords are being used to the best of their ability, you should
be able to find a few of your advertisements displayed on
affiliate pages. If you are unable to do so, it might be a sign
that you need to reexamine your pay per click advertising
keywords.
Whether you are an advertiser or an affiliate, you are urged to
track and test your keywords to see if they are producing
results. By taking the above mentioned approaches, keyword
tracking and testing should only take a few minutes of your
time, but it will be time well spent.
Keyword tracking and testing is a great way to checkup on
yourself, to see if you are benefiting from pay per click
advertising.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// http://www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
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