Monday, December 31, 2007

Don't get ripped off

============================================

Here’s to a vary Happy and Prosperous New Year to all my readers.
=============================================

For the most part, affiliate programs are a nice, easy way to
make money online. However, like many other online
opportunities, you need to be on the lookout for scams.
Internet scams are all over the place, as they are increasing in
popularity. Unfortunately, there are also scammers who are
using affiliate programs as fronts. Although it is hard to
associate good news with internet scams, there is good news.
That good news is that there are ways to make sure that you join
an affiliate program, make sales, and actually get paid for
those sales.

As previously mentioned, a large number of scammers are starting
to use affiliate programs as fronts for their scams. These scams
can take on a number of different sizes, shapes, and styles.
One of the most popular affiliate program scams involves
affiliate programs that do not pay. These programs are selling
real, legitimate products. The only problem is that many of
these affiliate programs do not pay. Essentially, you end up
doing a bunch of work for nothing. Another common affiliate
program scam involves selling a product that doesn’t even exist.
Not only will you not get paid for your hard work, but you will
also be participating in a scam that involves ripping off
consumers, by taking their money without giving them what they
paid for.

As it was mentioned above, there are a number of different ways
that you can prevent yourself from joining an affiliate program
that doesn’t pay. One of those ways involves choosing a
well-known affiliate program. If you need assistance choosing
an affiliate program, you can seek it online. There are a large
number of online websites that give accurate and updated
information on a wide variety of affiliate programs. There are
also programs, which are regularly referred to as affiliate
directories. These directories are actually in charge of
running a company’s affiliate program. Many of these programs,
which include LinkShare, come highly rated and recommend, as do
the affiliate programs they have listed in their directories.

In conjunction with researching an affiliate program, you can
also research the product that is being sold. A large number of
customers write product reviews. Many of these product reviews,
which can be both positive and negative, can be found online.
You will also want to check out websites that are known as scam
websites. Scam websites allow internet users, just like you, to
post ways that they have been scammed and by whom. You can find
information on poor quality products, individuals, companies,
and even affiliate programs that are not considered legitimate.
When researching an affiliate program or even a product, it is
important to remember that nothing and no one is perfect. While
it isn’t uncommon to find one or two negative reviews, you need
to be cautious of numerous negative reviews.

Since it is relatively easy to avoid an affiliate program scam,
you are advised to do so. If anything appears out of the
ordinary or if you suspicions are raised, you are advised to use
your common sense. In the long run, you will be glad with your
decision to do so. Not only can avoiding an affiliate program
scam ensure that you get paid, but it will also help you save
your own reputation. The last thing you want to be associated
with is an affiliate program that doesn’t deliver the products
that they promise. In fact, your name or your company’s name
could literally be drudged through the mud. While you may think
that this won’t have a long lasting impact, it might just,
especially if you plan on selling your own products in the near
future. Even if your products are quality products, many
consumers might remember you as the person who scammed them
before.

Although it is relatively easy to spot an affiliate program
scam, there are a few that might “fall threw the cracks.” If
you later determine that you are involved in an affiliate
program scam, or even just a program that is selling poor
quality products, you are advised to get out as soon as
possible. Severing your ties will help to ensure you get paid,
as well as build a good name for yourself.

Affiliate program scams do exist, but you don’t have to
live in fear of them. Just use your common sense, when it comes
to choosing an affiliate program. Common sense goes a lot
further than many imagine.

Here’s to your success, in 2008.
Len

Sunday, December 30, 2007

Make Money, No Product Required!

Would you like to make money by selling products online? If so,
do you already have a collection of products to sell? If not,
do you have the money needed to obtain them? If you are like
many others, who want to make money online, there is a good
chance that you do not have the funds needed. After all, if you
did, you likely would not be looking for ways to make money
online. While you might automatically assume that it is
impossible for you to make money online, especially if you don’t
have any products to sell, it isn’t. There is good news. That
good news is that you can make money, a substantial amount of
money, even if you don’t actually have a product to sell.

As it was stated above, there are a large number of individuals
who want to make money online; however, many think that it is
impossible to do because they don’t already have a collection of
products or they don’t have the money needed to make the
purchases. Unfortunately, when this occurs, a large number of
individuals just give up. You are advised against doing this.
As previously mentioned, it is possible to make money online,
even if you don’t have any products to sell. You can do so with
affiliate programs.

Affiliate programs are programs that create a partnership with
business owners and webmasters. If you are already a webmaster
this is great, but if not you can easily become one. As you
likely already know, a webmaster is an individual who owns and
operates their own online website. Once you have a website and
you find another business, which is running an affiliate
program, you can enter into a partnership with them. This
partnership is unique because you can both benefit from it.
Affiliate programs work to help business owners increase their
sales, but they also help webmasters generate extra income.

Although affiliate programs sound nice, you may be looking for
more information. After all, with internet scams at an all time
high, you can never be too cautious. While some affiliate
programs are operated in different ways, they tend to be
operated in similar matters. This matter involves the business
owner creating links or banners for webmasters, just like you,
to display on their website. Special tracking software, which
is often referred to as affiliate tracking software, is used.
That software will enable a business owner to determine exactly
when you helped them generate a sale and how much that sale was.
This sale will, in turn, generate additional income for you by
way of commissions. The amount of money that you make will all
depend on the affiliate program that you choose to join, but
your commission is often a percentage of your sale. In some
instances, can also be a flat rate amount.

When it comes to affiliate programs, one of the questions most
commonly asked is “why?” As previously mentioned, affiliate
programs allow you to make money selling a product that isn’t
even yours. This means that you do not have to deal with any
inventory. You also don’t have to ship any products to the
buyers. In fact, you shouldn’t even have to communicate with
your customers. Your affiliate partner, the one who is selling
the product, will do all of the work for you. What could be
easier than that?

If you are interested in making money online, without having to
have your own products to sell, you are urged to further examine
affiliate programs, namely the programs that are available for
you to join. You can find these programs by examining large
affiliate hosting programs, such as LinkShare. You can also
find affiliate programs to join by examining the online websites
of various online retail stores. Typically towards the bottom
of the main homepage, a business will outline whether or not
they have an affiliate program that you can apply to. If you
are really looking to make money online, you are urged to find a
product, a service, or a company that you can fully stand
behind, one hundred percent.

Isn’t it amazing that you can make money selling products,
without having to handle your own inventory? The quicker you
sign for an affiliate program, the quicker you can start making
money!
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm

Saturday, December 29, 2007

Product Belief

When it comes to an affiliate program, one of the most common
mistakes a program participant makes is choosing to sell a
product that they do not believe in or fully stand behind, one
hundred percent. Although you may be making money, you may also
be creating a bad name for yourself. That is why it is
important that you promote or sell products that you believe in.

When it comes to promoting a product that you believe in, one of
the most commonly asked questions is “how?” The best way to
promote a product that you believe in is to actually try out the
product. For instance, if you are promoting an e-book, you may
want to think about reading the e-book in question. In fact, if
you ask, you may be given the e-book to review for free or for a
discounted price. If you are interested in joining an affiliate
program set up by a retailer, you will earn commission for all
sales, not just a particular product. To test the waters, you
may want to think about placing an order, even just a small one.
This will give you a first hand look at the affiliate program
that you will be promoting on your own site.

Perhaps, the greatest reason why you should test out a product
is because if you don’t like it, there is a good chance that
your customers won’t like it as well. In a way, you can look at
it as providing a service to the general public, at least
internet users. By not agreeing to sell a poor quality product,
you will be saving other consumers, just like you, money. In
fact, you should be proud of yourself for refusing to do
business with an affiliate program that doesn’t live up to par.


Another reason why you should avoid doing business with an
affiliate program that sells a poor quality product is because
of your reputation. Although you are only directing customers
to the site where they can buy the product in question, you may
still be remembered for your part in the sale. Do you really
want to be remembered as the guy or the woman who recommended a
product that wasn’t even worth the money spent?

As it was mentioned above, you may be making money with an
affiliate program, even if the product being sold isn’t as good
as it could have been. Although you may be making money will
probably not last forever. In fact, you may soon find your sales
decreasing, if the decrease hasn’t already started. You need to
remember that customers talk. If a customer was not satisfied
with the product that they purchased, they will likely talk to
their friends, family members, and coworkers. They may even
write negative reviews online. These negative reviews may cause
other consumers to avoid purchasing the product that you are
selling, as well as your whole website in general.

The money that you can make, right away, may seem nice, at the
time, but you need to remember to think long-term. Do you know
what you want to do in the future, whether it is now or in a few
years? If you are like many people, there is a good chance
that you have no idea. What if you want to create your own
products to sell online? As it was mentioned above, what you do
online now can come back to haunt you. That is why it is
important that you think about your future, in the business
sense, and it what it may entail. If your dream is to one day
start your own online business, you will want to refrain from
bad publicity; bad publicity that may come in the form of a
poorly run affiliate program.

Although it was advised that you actually test out the products
that you will be promoting, through an affiliate program,
testing isn’t your only option. You can also research a product
online. Reading customer reviews, both good and bad, may give
you insight into the product you may have to sell. Better yet,
it may help you decide whether or not it is a product that you
want to be associated with.

. Promoting affiliate products that you will believe in will
not only make you feel better about yourself, but it may also
help to increase your sales!
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/

Friday, December 28, 2007

Three Traffic Triggers

Have you heard of a squeeze page before? If you are like many
other internet users, you haven’t. If you are trying to make
money, through selling an affiliate product or service, you are
advised to examine squeeze pages. After giving it a close
examination, you will see that there are a number of different
ways that squeeze pages can help you.

When it comes to squeeze pages, you will find that they have a
number of different definitions. In fact, it is sometimes
difficult to pin down the exact meaning of a squeeze page.
Although there are some variations, all squeeze pages, no matter
how they are defined, have the same goal. That goal it to help
you get the names and email address of internet users; internet
users that you can then send emails or newsletters to. If
properly executed, a squeeze page, which allows you to create an
email list, will not only increase the amount of traffic that
your website sees, but it may also increase the amount of
affiliate sales you make.

As it was stated above, there are a number of different
definitions for a squeeze page. There are many professional who
believe that squeeze pages are simply a page where you have a
small form that your visitors can fill out. Many times, the
only information asked for is a first name and an email address.
Once an internet user provides you with that information, you
can then send regular emails or newsletters, whichever you
prefer.

While many squeeze pages have nothing on them, there are many
professionals who feel that you should provide a little bit of
information. This is fine to do, but you want to be carefully
with providing too much information or making your information
appears as if it spam. For instance, if you are running a
website that is centered on caring for your pets and the
affiliate products that you are selling are pet related, you may
want to write a little bit of information on pet care. However,
when doing so, you do not want to promote your products now.
Providing too much information may not only make it so your
visitors don’t need to signup for your email alerts, but it may
also discourage them from doing so.

There are also many professional who feel that you need to give
visitors a reason to sign up for your newsletters or email
alerts, like an incentive. The decision as to whether or not
you want to offer an incentive is yours to make, but it is
important to note that incentive have a positive track record.
As an incentive, you may want to give you customers something
free, such as en e-book. Keeping with example mentioned above,
you may want to offer visitors are free e-book on pets, just for
providing you with their name and email address. In most cases,
this approach works wonders. It is a known fact that everyone
loves free stuff, especially if it is something that they could
use.

Now that you know exactly what squeeze pages are or what they
can be considered, you may be wondering exactly why you should
have one. As previously mentioned, internet users provide you
with their names and email addresses on squeeze pages. Sending
unsolicited emails can be considered spam and you may also be
reprimanded by your web hosting company, your email provider, or
even your affiliate programs. When an internet user actually
provides you with their contact information, your email contact
is no longer considered spam. In fact, you can send emails or
newsletters to the individuals in question, as often as you
would like. This is when you could then take the opportunity to
promote the affiliate products that you are helping to sell.

Developing a squeeze page is relatively easy to do, especially
if you have some web design experience. If you are unfamiliar
with web design, you should still be able to create your own
squeeze page, with assistance from a site building program or a
professional web designer. If you would like to be able to
promote your websites and your affiliate products as often as
you would like, you are urged to create yourself a squeeze page
today.

A squeeze page can take only a few minutes to set up, but
you may be reaping the benefits for years to come.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/

Thursday, December 20, 2007

squeeze those visitors

Affiliate program participants rely on sales to make money with
affiliate programs. The only thing is that many new
participants forget that they also need to rely on website
traffic. After all, without traffic, no one will be able to see
your affiliate products, let alone buy them. That is why, if
you are in an affiliate program, you need to work on increasing
your traffic. There are a number of steps that you can take to
increase your traffic. Just three of these steps are outlined
below.


STEP # 1 – SEO

If you are an established webmaster, you likely already know
what SEO is. If not, you need to familiarize yourself with it
right away. SEO, which is also known as search engine
optimization, may have an important impact on the success of
your website, even its failure.

The goal of search engine optimization (SEO) is to increase your
search engine ranking. Having a high search engine ranking
increases your chances of seeing traffic from search engines.
Search engine optimization encompasses a number of different
methods, but one of the most important is content. You need to
have content on your website; it is what search engines pickup.
You will also want to use keyword tracking tools; they enable
you to determine what keyword phrases internet users are
searching with. Using those keyword phrases on your website is
sure to increase your website traffic.

STEP # 2 – Article Distribution

Have you heard of article directories before? Article
directories are websites that act as hosts for collections of
articles. They often contain a large collection of articles,
sometimes even millions of articles. In exchange for providing
your content free of charge, article directories will allow you
to insert a link at the end of your article. This link should
direct readers to your online website, namely the page that
outlines the affiliate products that you are selling. Not only
will it help to increase your website traffic, but your sales
may also increase.

When it comes to submitting to article directories, which is
often referred to as articles distribution, you are advised to
create yourself a schedule. To effectively use article
distribution, you need to submit multiple articles. In fact,
the more articles the better. You should create a goal for
yourself, like submitting at least five articles a month. It is
also important that you create content that is relevant to your
website. If it is not, your readers might not click on your
clink; thus defeating the purpose of submitting to article
directories.

STEP #3 – Blogging

Over the past few years, the popularity of blogging has
skyrocketed. In addition to personal blogs, a large number of
online businesses are now relying on blogs to help increase
their website traffic and you can too. Blogs are nice because
you are given choices. You can create your own, free blog or
you can pay to have your blog hosted on your own domain name.

When creating a blog, you can create your own content, which may
include product reviews or recommendations. In fact, you don’t
even have to write your own content. You can use content from
many free article directories; many will give you free usage
rights. Speaking of article directories, if you submitted your
own articles, you can even use them for your blog. The only
thing you need to remember is to link back to your original
webpage. Doing so in each blog post will help to increase your
traffic.

The above mentioned three traffic increasing steps are just a
few of the many that you can take. These three; however, are a
few of the easiest ways that you can go about increasing your
website traffic. With a small amount of effort, you can easily
see an increase in traffic, in what seems like no time at all.
In fact, you will not only see an increase in traffic, but you
may also see an increase in your affiliate sales.

Increasing your website traffic will not only look good for
your website, but it may also help your pockets, money wise.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm

Wednesday, December 19, 2007

Just what are affiliate programs?

Are you looking for a relatively easy way to make money online?
If you have been doing research online, you may have come across
programs that are known or referred to as affiliate programs.
Affiliate programs are a great way to make money online, but do
you really know what they are? If not, you are urged to read
on.

Before examining affiliate programs, namely what they are, it is
best if you first familiarize yourself with internet marketing.
All business owners need to market their business to the general
public. Since all online customers are internet users, online
business owners need to market their products or services to the
internet community. This is where the term internet marketing
comes from. A wide variety of different marketing tactics are
considered internet marketing. Just one of those marketing
tactics is affiliate programs. What is nice about affiliate
programs is that they not only benefit online business owners,
but they also benefit other webmasters; webmasters just like
you.

When an online business owner, who is selling a product or
service, wants to increase their sales, they seek assistance
from other webmasters. This assistance is typically sought from
webmasters who have a website that is, in one way or another,
related to the product or service being sold. For instance, if
the product being sold is a work at home e-book, webmasters
running work at home business sites are likely to be sought
after. If and when this partnership is formed, the exact
details will be worked out. In most cases, you, the webmaster,
will be asked to display links or banners that lead the other
website; the one where the product, in this case a work at home
e-book is available for sale.

As it was mentioned above, affiliate programs are a great way
for online business owners to increase their sales and profits,
but they are not the only ones who benefit from affiliate
programs; webmasters do as well. Business owners who run an
affiliate program usually work in conjunction with an affiliate
tracking company. This company uses cookies and other internet
technology to track internet user clicks. This means that if an
internet users clicks on one of your affiliate links and ends up
making a purchase, the tracking software used will record that
purchase, when it occurred, and the amount of it. This allows
business owners to know exactly how much you helped them out.
In turn, you will be rewarded for this assistance.

Speaking of being rewarded, this reward is referred to as
commission. With affiliate programs, you receive commission for
helping an online company generate internet sales. The amount
of money that you receive will all depend on the company in
question, as well as the amount that you originally agreed to.
Many of the businesses who are looking for affiliate partners
advertise, upfront how much their affiliate partners make. This
amount is typically a percentage of the sale. As previously
mentioned, that percentage will vary, but it is not uncommon to
see percentages from three percent all the way to fifteen
percent. If commission is not determined by percentage, it will
often be a flat rate amount.

In a way, the affiliate program that you choose to apply to will
have a large impact on the amount of money that you make. That
is why it is extremely important that you choose an affiliate
program wisely. It is important that you thoroughly examine the
amount of money that you can make, through commissions. It is
also important that you familiarize yourself with any rules or
restrictions that an affiliate program has. For instance, there
are some rules as to how you can link to or promote an affiliate
product. It is important that you not only familiarize yourself
with these rules, but follow them. If you do not, you could find
yourself disqualified from participating in the program.

In short, affiliate programs are a great way to make money
online. Affiliate programs allow you to legitimately make money
online without having to have your own product. It is hard, if
not impossible, to find other online money making opportunities
like this one.

Are you a webmaster? If so, you are urged to join an
affiliate program. With being free, you have absolutely nothing
to loose.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/

Tuesday, December 18, 2007

Increase Affiliate Sales

To make money with affiliate programs, you must
be able to sell a product. With internet scams
at an all time high, there are many consumers who
are a little bit leery of buying a new product.
That is why you should consider testing the
products that you will be selling first. The
testing of products is a great way to ensure that
you are promoting a worthwhile product. Although
testing is good enough, you might want to take it
a step further. You may want to think about
writing product reviews or at least
recommendations.

When it comes to writing affiliate program
product reviews or recommendations, ones of the
most common questions asked is “why?” There are
a large number of program participants who feel
that it is just a waste of time. In reality, it
isn’t. In fact, it could be the best use of your
time. Product reviews and recommendations give
consumers an idea as to what they are purchasing.
In today’s society, a large number of consumers
read product reviews before making a purchase,
especially a large one. It is also important to
note trust. Giving consumers insight into a
product that you help sell allows them to develop
a working relationship with you, even if it is
just in their minds. In a way, a sense of trust
is created; trust that could work to your
advantage.

If this is your first time writing a product
recommendation or a product review, you may be
wondering what you should write. In all honesty,
you are advised to take a consumer standpoint.
If you were researching a product online, what
you would like to know about that product?
Taking this approach will help to ensure that
your product reviews and recommendations are
actually useful to those who read them. Items
that you should include in a product review
should include an overview of the product in
question, the price that it is being sold for,
what it can be used for, and the benefits of
buying it.

When it comes to writing product reviews or
recommendations, there are many individuals who
take different approaches. In all honestly, you
can take any approach that you would like.
Essentially, this means that you can format your
review or recommendation any way that you would
like to. Despite having the freedom to choose
your own format, you may want to consider using
the sample outlined below as a guide. This
sample uses a work at home e-book as the product
in question.

To Those Who Want to Work From Home,

Are you one of the millions of Americans who you
would like to work from home? If you are, you
are definitely not alone. Finding a legitimate
work at home opportunity can seem like a long and
complicated task, but it doesn’t have to be. The
“Learn How You Can Work from Home,” e-book has
all the information that you will need.

Available for the low-price of $10, you can
easily learn how to work at home. Hundreds of
work at home opportunities are outlined.
Familiarize yourself with each opportunity, learn
what equipment or training is needed, as well as
how much you can make. With the “Learn How You
Can Work from Home,” e-book, you are sure to find
the work at home opportunity of your dreams.

As it was mentioned above, the above mentioned
sample is just one of the many ways that you can
write a product review or recommendation. Once
you have finished your review, you will want to
put it to good use. Consider having it displayed
on your webpage, submit the review to top article
directories, or even use it as newsletter
content. In all honesty, it doesn’t really
matter how you choose to distribute your review
or recommendations, as long as you do. In fact,
once your product review or recommendation is in
circulation, you may start seeing results right
away!

Writing product reviews or recommendations will
not take long, but you can benefit immensely from
them. Whether you are in an affiliate program now
or you are about to join one, you are urged to
write a review or recommendations of the product
that you are selling. In the end, you may be
surprised with the results.

Writing product reviews or recommendations
is a great way to build a positive perception of
you, your company, and the affiliate products
that you are responsible for selling.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/

Sunday, December 16, 2007

Direct Advantages of Email Marketing

Email marketing is a wonderful way to reach large amounts of
customers in a short amount of time. This is a very inexpensive
marketing method that is effective. It will result in getting
more traffic to your website thus generating more sales. Email
marketing can be used by any type of business regardless of the
products or services they have to offer.

One huge advantage of email marketing is it can be effective for
both large and small businesses. When it comes to regular
commerce, the larger company can afford to print up colorful
fliers and ads. This is much harder for smaller businesses due
to the expense. Email marketing can be done using software so
that even small businesses can create effective and professional
looking email marketing campaigns on a small budget. This will
hopefully help them increase their sales.

Email marketing is an effective way to deliver the information
you want to get to consumers in the method they enjoy using.
Most everyone has email these days and it is common to log on
and check for messages several times each day. It also allows
you the opportunity to reach consumers around the globe. There
are no boundaries when it comes to location with this method of
marketing.

On average email marketing costs 78% less than other types of
marketing. This savings is after the cost of research, testing,
and sending the emails. It also takes the cost of consulting
into consideration. Email marketing consulting is often less
expensive than other marketing consultants. This means you can
choose to save money or maybe invest more but reach more people.
In addition to saving money, you save valuable time. Your emails
can be scheduled to go out at times when you are out of the
office or working on other projects.

To appeal to your consumers, email marketing allows you to use
graphics, games, music, videos, and other types of materials to
gain their interest. This is something most other marketing
concepts don’t allow. Sure, they offer one or two choices but it
seems like everything is possible with email marketing concepts.
Since you have the name and purchasing history of the
individual, you can personalize the email. This makes the
customer feel more trusting towards you as well as more loyal to
the company. It is much better than getting a piece of mail at
home that says dear customer. You will be able to create
marketing lists that allow you to send a marketing campaign only
to a target market. This is a very effective way of sending
different campaigns to different customers.



The process of email marketing gives you tools for measuring the
successful of the marketing campaign. You can measure the click
through rate, conversion rate, find out how a person linked to
your website, and many more ways of analyzing data.

Customers can choose to opt out by clicking the link in your
email marketing campaign. This saves you money by knowing who
isn’t interested in receiving your information. There is no way
to know that with other types of marketing campaigns. For those
who are interested in your email marketing campaign, you will
see the responses quickly. This is a great way of knowing what
is effective for future marketing endeavors.



Email marketing is one of the most common as well as most
successful marketing methods available. With the volumes of
consumers on the internet everyday it only makes sense to use it
from a business point of view. Email marketing is a great way to
reach a volume of people quickly and inexpensively. Email
marketing is a great opportunity to communicate with your
customers. This is an effective way to be able to analyze your
marketing tools so you will know what is working and what areas
you need to continue improving.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Saturday, December 15, 2007

Avoid These Email Marketing Mistakes

Email marketing can be very effective for promoting your
business. It is a tricky area though and it is easy to make
common email marketing mistakes if you don’t know the right
methods to use. This can be frustrating for you as it will cost
you money yet not generate any additional sells. Here are some
common email marketing mistakes and pitfalls you need to be
aware of. It will make your marketing strategies more effective.

Consumers what to feel like they are a person to your business,
not just a statistic. Take the time to address each email
personally. It is more expensive, but it is more effective. You
will get a much better response then something addressed to
‘Dear Customer”. Don’t use dollar signs in your email marketing
campaign. It is turn off to consumers who view it as you only
want their money. Don’t use email marketing during the holidays.
Customers are flooded with them and yours won’t stand out.
People are too busy and stressed to relax and read email that is
not personal or important at this time of year. If you want to
market for the holidays then you need to do it early at least
before Thanksgiving.

Consumers don’t have a lot of patience! Your email message needs
to jump out at them the moment they open it. Put the most
enticing information first with the other details further down.
They are more likely to read the entire email message if you get
their attention from the start. As each consumer is different,
so is their computer set up and the type of program they use.
Don’t assume the email will open up the same in every type of
email service. You will need to test it out for each popular
email service. Always give the consumer the option of opening
the email in either html or plain text.

Confidentiality is very important to consumers. Make sure your
email sign up clearly states that you will not sell their
information and that it will be kept confidential and secure.
You will be surprised how many people won’t sign up for your
email promotions if you don’t offer this bit of information.
There are rules and regulations out there regarding what you can
and can’t do when it comes to email marketing. Make sure you are
familiar with those laws. They vary by country so if you do
global marketing make sure you check the regulations for each
area you will be sending them to. Failure to do so can lead to
huge fines for your business.

Don’t make the mistake of thinking you know what your consumers
want. If you really want to know what they are after then take
the time to ask. Be open to their comments, questions,
suggestions, and concerns. Letting them know you are available
for such customer service is a great way to earn their loyalty.
It is easy to sell something to a consumer but much harder to
please them so they will come back again and again.

If you are new to email marketing, consult with a professional.
This will make the entire process flow easier for you as well as
yield better results. Take the time to research the consultant
before using them. As for references and talk about what your
goals are. If the consultant is not willing to make your goals a
priority then don’t work with them. Are you afraid to spend a
large amount of your revenue on marketing? Consider working with
a broker consultant. This means you only pay them for the actual
positive results the marketing brings you. They will be paid
based on the traffic they generate for your site or the amount
of new sales resulting from the email marketing. Make sure what
ever method you choose is clear to both parties and in writing.
Make sure the time frame that they will receive benefits for is
clear as well.

You don’t want unhappy subscribers to your email marketing
campaigns. The laws require you to offer a link where customers
can unsubscribe. While you want to do all you can to keep them
reading your emails, it is important to respect their wishes and
remove them from the mailing list immediately. They will become
very frustrated if they continue to receive them once they have
asked to be removed. It can cost you their future business.
Email marketing can be effective for your business if you keep
these common mistakes from becoming part of your marketing plan.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Friday, December 14, 2007

Creating A Profitable Newsletter

Do you want to use email to market your business to consumers?
It can be difficult designing a plan that will generate interest
and additional sales. It can also be hard to determine how often
you want to send an email to consumers. Have you thought about
creating a business newsletter and emailing it to consumers?
This is a great opportunity to keep your business name in their
mind. You can also send the newsletter on a regular basis. A
monthly newsletter is very common, but some companies choose to
send one weekly while others do it only every three months. The
choice depends on the type of business you have, the amount of
content you have, and the time and money you have to invest in
the project.

A great way to get consumers interested in your newsletter is to
ask them what they are looking for. Let them know you encourage
their questions, suggestions, comments, and feedback. Make sure
they know you will address their concerns as well. Make sure you
use some of these consumer replies in each newsletter. This
shows you care about them and their satisfaction. It is also a
wonderful way for your business to know what is working and what
you still need to improve on.

An effective newsletter talks about various aspects of the
company, upcoming events, sales, promotions, and new products.
Try to arrange the information so that it is informative without
appearing to be directed at only sales. You want the consumer to
look forward to your future newsletters. Keep the information
informative for the reader while laying the ground work for
future sells. Always remember who your target audience is and
write articles that will appeal to them.

Your newsletter should also offer tips. Customers love that. Try
safety tips, unique uses for the product, etc. These all serve
to keep the reader interested as well as promote your business.
Offer a great promotion or discount in each newsletter as well.
Make sure such promotions have an expiration date. This will
motivate the consumer to make a purchase now rather than in the
future.

The layout of your newsletter is important as well. The visual
of nothing but a jumble of works isn’t easy on the eyes. Try
using a distinct break in the articles or using a two column
layout. If your newsletter isn’t visually appealing it doesn’t
matter how good the content is because many readers will not
take the time to focus on the information. Be realistic about
the amount of content you can put into one newsletter. Don’t use
the smallest font just to get more material in. Try some basics
in the beginning and then expand. You can add features and
regular sections as your newsletter evolves.

If the newsletter is going to be your main source of marketing,
then make sure you have staff dedicated to its development. Too
many businesses just expect their employees to take on one more
task, leading to a newsletter that is done, but not effective.
If you have a team dedicated to the development and strategy
behind each newsletter they will be more effective.

Take the time to test your newsletter on the various email
service providers because many of them work differently. You
don’t want a large percentage of your customers not being able
to read the newsletter because they all subscribe to an email
service provider who has a system unable to read your material.
Test the main email providers out there before you release the
newsletter by email to save you the disappointment of finding
out later many people couldn’t read it.


Email marketing is very effective if you take the time to use an
approach that is informative and builds a relationship with the
customer rather than just pushing your products or services. A
newsletter is a great way to accomplish. It also opens the door
for you to email information to the customer on a regular
schedule depending on how often you want to create a newsletter.
There is nothing threatening about a newsletter. Do all you can
to make it inviting. It is a good idea to express your sincere
gratitude to your valued customers in your newsletters as well.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Thursday, December 13, 2007

Email Marketing Laws (Important)

Email marketing is a very effective way or reaching your target
market. It is less expensive than other types of marketing while
allowing your to reach large volumes of consumers. By 2008, it
is expected to be the most used method of advertising. Are you
aware of the various email marketing laws that are in effect
throughout the United States and other countries? It is
important that you take the time to educate yourself on this
topic before you procedure with an email marketing campaign. 36
of the 50 states have privacy laws in place regarding email
marketing tactics. There are also laws in Europe, Australia, and
Asia. It is a good idea to have an attorney who specializes in
these laws to assist you with your email marketing campaigns. If
you are a small business planning to go about it on your own, it
is very important that you are aware of how these laws affect
you.

The CAN-SPAM Act was implemented in the United States to protect
the privacy of consumers on January 1st of 2004. CAN-SPAM is
short for Controlling the Assault of Non-Solicited Pornography
and Marketing Act. The act prevents the use of misleading to and
from headers in the email. Marketers are required to include
their physical address in the email. There must be an opt out
link in every email that gives the consumer the ability to reach
the marketer and tell them they no longer want to receive
information from them. The sender of the email must work to
remove this email address from their data base within 10
business days. Any email that contains sexual content must be
clearly labeled and identified before the recipient opens it.
Marketers have to get permission from the consumer in order to
sell their email address.

Regulators of the internet are getting harder on marketers who
violate these laws. They are imposing huge fines. In some cases
the sender of these marketing emails can be sentenced to jail
for a maximum of five years. The harsher regulations are to
protect the users of the internet and email services who felt
their privacy was being violated as their email continued to be
bogged down with hundreds of solicitation emails that were
randomly sent without any target market in mind. As the use of
email marketing continues to grow, expect the regulations to be
further enforced.

In addition, businesses who continue to send such materials to
consumers who have requested to be removed from the data base
mailing list may decide to sue you and your company. As a
business owner, this can be scary. The law protects you as well
though. You will not be liable if a spammer has used your
business as a cover for their endeavors. You are also not liable
if a virus is found in your email marketing campaign as long as
you did not place it there or know it was in place prior to
sending out the emails.

The Coalition Against Unsolicited Emails is a non-profit
advocate organization to help consumers know their rights, to
stop unfair email marketing practices, and to provide businesses
with answers to their questions before they engage in such
activities. They also work closely with members of Congress to
get laws passed that will be in the best interest of both
consumers and businesses. Their website is a great place to get
information.


Email marketing is a great opportunity to keep your business in
the mind of consumers as well as encourage them to make new
purchases. It is important that you follow the laws and
regulations that have been put in place to protect consumers
from unfair email marketing practices. While most businesses do
all they can to follow these laws too many don’t. Others simply
aren’t educated in these laws so they break them without
intending to or realizing they have. The internet is a great
place to get additional information of fair email marketing
practices as well as the laws for each country. Keep a good eye
out for any changes in these laws. There are not any pending
issues in the legislation at this time.


Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

how to make e-mail marketing simple...

Email marketing is one of the most effective and least expensive
methods of reaching large volumes of customers who are
interested in your products or services. You will want your
email marketing campaign to address each person by name to make
it more personal. The customer will provide you with their name
and email address but you will need to find the best way to
store it and use it. Email marketing software is a great way to
compile your data. It can also be used to store the purchasing
history of a particular consumer. This is good for narrowing
your target market on certain email marketing campaigns. What
can email marketing software do for you?

It is a wonderful tool for editing text, creating promotions,
and writing newsletters. It allows you to add pictures,
attachments, backgrounds for color and appeal, images, and
sound. You will be able to use templates for features you intend
to use regularly. This is definitely a time saver. Using email
marketing software will make your materials appear professional
which will make the email marketing campaign more successful.

There are many email marketing software packages available to
choose from ranging in cost from $99 to $499. The one that works
best for you will depend on what you are looking for as well as
the objectives of your email marketing campaigns. Not all email
marketing software offers the same features. However, there are
some basic items you should look for. Choose email marketing
software that offers 24/7 customer support. Conduct your own
research to find out how effective that customer support has
been for other consumers. The software will be useless if you
aren’t able to use it properly. There are about to be questions
and concerns you have and maybe some technical issues. Customer
support needs to be that bridge for you when such issues arise.

Every email marketing software will operate differently. The
software has to be easy to install and set up or it will never
help your business achieve its goals. It is important that it is
simple to navigate yet allows you to be creative. You will want
to choose email marketing software than offers you the choice of
making a template or working from scratch. You also want email
lists simple to create based on various factors. Some software
programs offer unlimited size when it comes to your mailing
lists. Others set a limit from 2,000 up to 50,000. You will have
an idea of the growth you want for your business and can use
that to help you in that department.

Unless you have a great deal of experience with email marketing,
choose a software program that comes with a wizard and a
tutorial system. These will become your best friends while you
are learning the ins and outs of the email marketing software.
Bounce handling to resend undelivered emails is a wonderful
feature to look for as well. It will prevent you from manually
having to resend them. It is very important that your software
has a quick and efficient way to remove the email address of
those who choose to opt out. The law requires you to remove them
from your emailing lists within 10 business days.


Email marketing is a very effective way to generate traffic to
your website and more sales. Using email marketing software is a
very inexpensive and effective way to create email marketing
campaigns that are professional quality. Take the time to choose
email marketing software that offers all of the features you
will need to operate your campaigns properly. The internet is a
great place to find out the pros and cons of the various email
marketing software packages available. Keep in mind that you
want to purchase software with excellent customer service.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Email Marketing Tips

Using email is a great way to market and promote your e-commerce
business. With people being so busy and getting junk mail, how
do you make your email stand out? Here are some helpful tips to
get you the most benefits from this effective marketing tool. It
is important to do some research and attempt to get your
marketing sent to a target market that will likely be interested
in the products or services you are offering.

Some companies randomly send emails to people who have
absolutely no interest in what is being advertised. You will get
a very low response from such marketing methods. If your website
asks for consumer information including an email address, but
respectful. Ask if they are interested in receiving e-mail
advertisements and promotions. If they choose not to then don’t
add them to your data base for marketing by email. Make sure you
have the permission of the consumer to send them such materials.
You are required by law to include an opt out link in the event
the consumer no longer wants to receive such emails from you.

Statistics show Tuesday and Wednesday are the most effective
days to send out marketing emails. Send them out in the morning
so that individuals have time to read them during breaks, lunch
hours, and in the early evening. You might have a lot of
information to pass on to the target market, but keep your email
short and to the point. Most internet users like to go through
their emails quickly. If yours is lengthy it may get deleted or
saved to be read later. You want the consumer to be able to read
it as soon as they click on it and get all the information. Make
sure you have hyperlinks that take consumers immediately to your
website if they are interested. Internet users are not patient.
Most will not wait longer than five seconds for your website to
appear.

It is important to test your marketing email in the various
email programs including Yahoo, MSN, Hotmail, and AOL because
they all work differently. Your graphics and pictures may be
distorted in particular email programs. This will result in all
those consumers not being able to use your marketing email as it
was intended. Taking the time to conduct these tests can make
the difference between an effective email marketing campaign and
one that is a flop.

How often do you want to send an email to your consumers? This
can be tricky to determine. It really depends on your products
or services and your target market. You want to keep your
business name fresh in the mind of the consumers but they will
stop reading the emails from you if they become too frequent.
Some businesses do them weekly or monthly. Others choose to only
send an email when there is a huge promotion going on. A
business newsletter is a great way to contact the consumer
monthly with fresh information. You also want to give consumers
a very simple way to change their email address as it is very
common to change email service providers.

You need to have an effective system set up to answer any
questions emailed to you from customers within 24 hours. This
will show your business is serious about keeping them satisfied
before, during, and after they make a purchase. Issues come up
and most consumers will give your business the opportunity to
help resolve the situation. This is your opportunity to prove
the integrity of your business.


Email marketing is a very effective and useful tool for
marketing your e-business. Taking the time to proceed with the
process after you have conducted some research to identify the
target market and following these effective email marketing tips
will provide you with the opportunity to generate the most
business from your marketing campaign. There is a great deal of
competition in the world of e-commerce and you will have to work
hard to be the best.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Monday, December 10, 2007

Email Marketing Tips

Using email is a great way to market and promote your e-commerce
business. With people being so busy and getting junk mail, how
do you make your email stand out? Here are some helpful tips to
get you the most benefits from this effective marketing tool. It
is important to do some research and attempt to get your
marketing sent to a target market that will likely be interested
in the products or services you are offering.

Some companies randomly send emails to people who have
absolutely no interest in what is being advertised. You will get
a very low response from such marketing methods. If your website
asks for consumer information including an email address, but
respectful. Ask if they are interested in receiving e-mail
advertisements and promotions. If they choose not to then don’t
add them to your data base for marketing by email. Make sure you
have the permission of the consumer to send them such materials.
You are required by law to include an opt out link in the event
the consumer no longer wants to receive such emails from you.

Statistics show Tuesday and Wednesday are the most effective
days to send out marketing emails. Send them out in the morning
so that individuals have time to read them during breaks, lunch
hours, and in the early evening. You might have a lot of
information to pass on to the target market, but keep your email
short and to the point. Most internet users like to go through
their emails quickly. If yours is lengthy it may get deleted or
saved to be read later. You want the consumer to be able to read
it as soon as they click on it and get all the information. Make
sure you have hyperlinks that take consumers immediately to your
website if they are interested. Internet users are not patient.
Most will not wait longer than five seconds for your website to
appear.

It is important to test your marketing email in the various
email programs including Yahoo, MSN, Hotmail, and AOL because
they all work differently. Your graphics and pictures may be
distorted in particular email programs. This will result in all
those consumers not being able to use your marketing email as it
was intended. Taking the time to conduct these tests can make
the difference between an effective email marketing campaign and
one that is a flop.

How often do you want to send an email to your consumers? This
can be tricky to determine. It really depends on your products
or services and your target market. You want to keep your
business name fresh in the mind of the consumers but they will
stop reading the emails from you if they become too frequent.
Some businesses do them weekly or monthly. Others choose to only
send an email when there is a huge promotion going on. A
business newsletter is a great way to contact the consumer
monthly with fresh information. You also want to give consumers
a very simple way to change their email address as it is very
common to change email service providers.

You need to have an effective system set up to answer any
questions emailed to you from customers within 24 hours. This
will show your business is serious about keeping them satisfied
before, during, and after they make a purchase. Issues come up
and most consumers will give your business the opportunity to
help resolve the situation. This is your opportunity to prove
the integrity of your business.


Email marketing is a very effective and useful tool for
marketing your e-business. Taking the time to proceed with the
process after you have conducted some research to identify the
target market and following these effective email marketing tips
will provide you with the opportunity to generate the most
business from your marketing campaign. There is a great deal of
competition in the world of e-commerce and you will have to work
hard to be the best.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Sunday, December 9, 2007

Easily Create Email Marketing Campaigns

Email marketing is a very effective way to reach your customers.
It will also help you increase the traffic to your website and
improve sales. How do you develop an effective email marketing
campaign? After all, what you send to your customers is very
important. If it isn’t well designed or professional looking the
results could be damaging to your business instead of
beneficial.

The first part of the email marketing campaign needs to include
your goals. What do you expect to achieve from your email
marketing campaign? Who do you want to reach? You should also
decide what type of marketing you are going to do. Will it be
random discounts and promotions, seasonal, or will you be
sending a regular newsletter? Next you will need to do some
research. Do you know the email marketing laws? What are the
current market trends? How are you going to make your email
marketing campaign more appealing than that of the competition?
You have to have these goals clearly defined and outlined.
Otherwise your will just spin your wheels while developing your
email marketing campaign.

Since the goals of every business are very different, the
strategies they use in email marketing will also be very
different. While this gives each business the ability to be
creative an unique in developing their marketing campaign, it
also makes it difficult because there are no clear cut answers.
If you aren’t skilled in developing email marketing campaigns
you will need to purchase email marketing software or hire an
email marketing consultant.

How well do you know your customer? I hope well because this is
a very important part of developing an effective email marketing
campaign. You have to be able to address your key audience by
providing them with relevant information. If they aren’t
interested in what you have to say then it doesn’t matter how
many emails you manage to send out.

Once you have decided on your email marketing campaign you may
think you are ready to hit the send button, but hold on just a
little bit longer. Make sure everything in the email is spelled
correctly and grammatically correct. Nothing looks more
unprofessional than an email marketing campaign will errors.
They will stick out like a sore thumb. Remember to test the
effectiveness of the email on the various email service
providers as they all have variations. You will be disappointed
to discover that subscribers to a particular service weren’t
able to open your email for it to read properly.

Make sure the subject line of your email is clear and effective.
This will help your email marketing campaign to get past the
various spam filters and virus protectors. Many researchers of
email marketing believe the subject line will make or break the
reader’s decision to open your email. Make sure you personalize
the email and address it to the consumer rather than a broad
introduction. You will want to attach a clear expiration date to
your email marketing promotion. Nothing motivates the consumer
than having a deadline. They don’t want to miss out on the
opportunity to take advantage of what you are offering.


Email marketing is a great opportunity for you to communicate
with your customers and to promote your business. It is very
important that you take the time to set your goals and to know
the market before you develop your email marketing campaign.
This will ensure it is successful. While you want your email
marketing strategy to be unique and creative you need to keep
the wants and needs of the customer in mind. You can choose to
develop your email marketing strategy on your own, using
software, or by hiring a consultant. Getting your email to the
consumer is only half of the battle. You will have to work hard
to make it very appealing and get the


Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Saturday, December 8, 2007

Effective Email Marketing Campaigns

Are you interested in using email marketing to enhance the
traffic and sales of your website? It can be a confusing process
if you don’t know where to start. You will need to establish
your goals before you send the first email. What are you hoping
to accomplish? Make sure these goals are clear and realistic.
This will help you measure the success of the email marketing
campaign. This is a great way to learn what works and what
doesn’t for future email marketing campaigns. While your
particular goals will vary, some common ones include increasing
sales, getting more traffic to the website; improve awareness of
about your company and what products or services you offer, and
building a solid relationship with your customers.

As you start measuring the success of your email marketing
campaign, make sure you are comparing the data only against your
own information not that of the industry. For example did your
sales increase by 10% and traffic to your site increase by 25%
after your email marketing campaign rather than discovering the
rate that sales and traffic increased for the entire industry
you are in.

Don’t be discouraged if your first email marketing campaign
doesn’t do as well as you hoped, especially if you are a new
business. It takes time to build trust with consumers. Make sure
you use your original email address when you send out the
emails. This will help it get past the spam filters.

Make sure you take the time to update your email listings.
Remove any requests to opt out quickly and efficiently to
respect the consumer’s privacy. You will be wasting your time to
email to incorrect addresses or those who don’t want your
materials. Never change the first part of a person’s email
address even if the mail is undeliverable. However it is a good
idea to look for misspellings in the email service provider name
such as Yahoo being Yaho or Hotmail being Hotmall.

Some businesses like to use an email marketing template. Don’t
get too comfortable with a successful marketing campaign though!
This is because customers become bored easily with the same
format. You need to keep their interest by mixing things up a
bit in future email marketing campaigns. Opt in email marketing
software collects email addresses from your website. This is a
great method that is simple for getting you a data base started.
As your data base grows you can choose to send your future email
marketing campaigns to everyone on the list or just a select
target group based on their purchasing history.

You will need to design your email marketing campaign very well.
It needs to be attractive to hold the attention of the consumer
long enough for them to decide it is worth reading. You don’t
want your efforts to be mistaken for common spam or junk mail
right? Make sure all the content is spelled correctly. Keep the
text short and to the point. Readers who open your email may
choose to delete it or save it to read later if it looks to
lengthy. You want them to open it, be captivated, and read it.
The first sentences need to identify your company and what you
are offering. Place the important information first. Then reader
is likely to keep reading. Give them a sense of urgency for
responding by clearing stating the day the promotional offers
expire.


Email marketing is an effective tool if you take the time to use
it properly. It is anticipated to be the most used method of
advertising on the internet by 2008. While this means you will
have lots of opportunity to market your business, it also means
there is going to be a great deal of competition trying to get
consumers to look at their business. You will have to be
creative and work hard to develop effective email marketing
campaigns that are attractive, informative, and encourage the
consumer to take action.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Friday, December 7, 2007

The History of Email Marketing

Most of us jump on our work and personal computers several times
each day to check our email. It has become an effective method
of communication for work, personal relationships, and
marketing. You may have noticed you get more emails encouraging
you to purchase items than ever before. This is because email
marketing has come one of the most popular methods of reaching
consumers who make purchases online.

Email come into existence in the 1990’s as the internet was
starting to become more popular. Businesses quickly figured out
this was a great way to reach customers. It was also less
expensive than mailing out advertisements to homes. By 1995 the
number of email advertisements sent out that year was more than
the number sent out by regular mail. Businesses spend a great
deal of money creating email marketing campaigns that won’t be
confused with spam.

In fact, email marketing hit a huge road block when spam filters
became so popular. Many email marketing campaigns had to be
revamped as they were being wiped out by the filters. Businesses
were losing money on the marketing campaigns and not getting any
results. However savvy computer programmers and businesses soon
learned that effective email marketing titles and headlines as
well as using their real email address helped get the emails
past the various spam filters.

The internet was once used for research, entertainment and work
related functions. The idea of shopping online has become very
convenient in our society. After all, it allows you to compare
prices in a flash. Most of us are too busy to run from store to
store. Shopping online has given those in remote locations the
chance to get all the gadgets out there they desire. It is only
logical that consumers are paying more attention to email
marketing since this is the method they are using to do a large
portion of their shopping. Email marketing has become
mainstream. Almost every website gives the consumer the
opportunity to give their email address and consent to being
solicited with email advertising.

On the other side of the coin are those who hate getting their
email filled up with email marketing ploys. This is why every
email sent from a business has to include a link that gives the
consumer the opportunity to opt out. Businesses have to respect
this choice made by the consumer and remove them from the
mailing list. This was the result of legislation stepping in
when the idea of email marketing started flooding every email
address out there. There are rules and laws in place now to
protect consumers against having their privacy invaded. The
penalty for violating these laws include expensive fines and the
possibility of jail time.

However, with the acceptance of email marketing by consumers
comes their demands for effective advertising that meets there
needs. Getting the email to the consumer is only half of the
battle. The information you send them has to grab their
attention and entice them to take the link to your website and
make a purchase. Your email should be a teaser that it going to
make the consumer curious enough to go directly to your website
at that very moment. There is a lot of competition out there and
businesses are having to come up with wittier and smarter email
marketing campaigns to keep their consumers interested.


Email marketing will continue to evolve as those sending them
have to find innovative ways to capture the attention of the
consumer while getting ahead of their competition. Don’t expect
email marketing to be replaced any time soon. It is anticipated
2.8 million dollars will be spent on email marketing campaigns
in 2008. With that volume comes more responsibility on the end
of the businesses that use email marketing. Not only do they
have to follow the laws and regulations set, they have to
respect the consumer as well as appeal to them. Businesses know
that email marketing is on the rise so they have no choice but
to participate in it or be blown away by the competition.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Wednesday, December 5, 2007

affiliate seo tricks...

The majority of the world’s working population perform their jobs
in offices and most of the world’s working population do not
like their jobs because, well, who wants to work? So, if you
don’t like to work but have to work anyway, why stick yourself
into a job with low pay? The best solution would be to find a
high-paying job, work hard and then start your own business if
you can. The problem is, even with a high paying job, you can’t
earn enough money to start a business.

The World Wide Web, being an economy in itself, offers a
variety of opportunities for making money. You can try your hand
at freelance jobs like data encoding, medical transcription,
article composition and programming. There are a number of
freelancer websites that you can join so you may work at home
and put some extra money in your pocket. Start-up capital = $0

There are supposedly expert moneymakers who, for a small fee of
$100 to $200 will teach you how to earn $2,000 to $10,000 a
month. You can try out their system for free, but, you will have
to place a deposit to be able to get the free trial. Start-up
capital = $49 to $100 depending on deposit requirements.

Finally, you can be a passive internet salesperson. I call it
passive because all you have to do is establish a base of
operations in the internet. Once that base has been established,
you have the potential to earn from $0 to unlimited income. All
you have to do afterwards is maintain or update that base once
every three months. And yes, this advice is free. No trial
offers, and no deposits required. Read on please.

Vendor sites like amazon.com offer internet surfers the
opportunity of earning additional income in exchange for the
promotion of their website and products. This is how it works.
You will need to sign-up for affiliate membership. Most vendor
sites that offer affiliate programs do not charge you for this.
This is only fair since you will be selling them to people. Be
wary of vendor sites that charge fees for membership to their
affiliate programs.

Once you join-up, they will give you a reference number or an
ID number that you will paste into your html scripts. Your
vendor site will give you instructions on how to paste them.

Normally, an affiliate will have to have a website where they
can promote the vendor site. You will promote the vendor site by
adding links to the site’s home page and some specific products
which you think will sell more. You will need to design your
website to accommodate these links as well as alter some of your
websites graphics to make way for banners, or picture links.
Don’t forget to add the ID or reference number to the link so
that the vendor can identify your referral.

Once you have the links in place, you will need to write some
250++ words about the product you are selling. I recommend
allotting 1 web page per product as this will help you in search
engine result rankings. The content you write will have to be
relevant and filled with keywords that pertain to the product
itself. Once everything is done, you need to find out if your
website shows up in search engine queries when browsing for your
product.

If you think this is too much work, you can try writing
newsletters about a product on a vendor site that contains links
to the product. You then post the newsletter on the internet and
hope that a search engine indexes it.

Mind you, this isn’t a get rich quick scheme. Times are hard
and we need all the financial assistance we can get. This is
just one option where you can possibly earn a lot more than your
current income.

The problem with most affiliate is that they don’t last
long because they fail to maintain and update their product
links. Some of the products that you have linked to before may
have already been discontinued. You need to check on your links
at least once every 3 months or once a month at optimum.
Finally, don’t be content with what you have. Look for
additional products to sell.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Tuesday, December 4, 2007

articles and keywords...

Keywords or phrases are tools used in internet marketing to
achieve better rankings in search engines. At a certain point in
time, webmasters abused this system by saturating the content of
their websites with keywords to be able to achieve a high
ranking. However, this resulted in search engine users getting
results that had no relevance whatsoever to their query. To
combat this abuse, search engine webmasters developed algorithms
to decipher which websites have relevant content and which
websites did not. Now, the whole focus for keyword utilization
has shifted to content rich articles with a keyword ratio
average of about 12% of the whole article.

The whole reason for this shift in keyword utilization stems
from the fact that search engine sites track and record the
abuse of keywords. If you happen to have an article of 500 words
containing nothing but the word “porn”, chances are your site
will be banned from the search engine.

This shift has also created a whole new industry in writing.
You will definitely be able to get a few odd jobs writing search
engine optimized (SEO) articles.

The key to writing good SEO articles is to be true to the
subject at hand. Make sure that your SEO article contains
relevant information and a substantial proportion of keyword
scattered throughout the article. Include a keyword or phrase in
the title of your article. Include a minimum of 2 keywords or
phrases in the beginning and ending paragraphs of your article.
Finally, scatter keywords in the body of your article. If you
have a 500 word article, a minimum of 1 keyword or phrase per
paragraph in the text body is recommended.

Write your article for your product, not for the sake of
keywords. As you go on with your article, you will be using your
keywords when you describe your product and when you give out
instructions on how to use the product. Write about how the
product came into existence and how it has developed through the
years. Cite instances where the product has been particularly
useful to you or to an acquaintance.

When writing the article, do not force the keyword issue. Your
articles must be forthright, literate, easy and entertaining to
read. Some writers sacrifice grammar for the sake of a keyword
placement. Don’t do that. When searchers are directed to an
article of yours and it happens to contain spelling errors,
wrong grammar and a generally sloppy composition, they might
decide to look for another article or website that contains more
nicely written content.

If you are unable to compose your own article because of time
constraints, you can use freelance websites to hire article
writers who will do the job for you. Prices for an original SEO
article containing 500 to 750 words max range anywhere from $1
to 15$. Just be sure to communicate well with the writers so
that they fully understand what you require. Ask for previous
work samples so you can judge whether their skills are up to
your standards. If you come across a writer offering his service
rather cheaply, don’t rush in and call yourself lucky. The best
way to be sure that you have found a cheap but quality conscious
worker is to ask him to provide one article to you. In exchange
you will pay him for that one article and use it as criteria for
judging his qualifications.

Try writing an article yourself before hiring it out to
someone else. You of all people should know how the article must
read.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Monday, December 3, 2007

chosing your keywords

These days, our needs for knowledge, information, everyday
necessities and novelty materials can be found just with one
single click on an internet website. It’s no surprise that
people prefer to surf the WWW rather than go to a library or
shopping center to look for or buy what they want. More and more
people use search engines like google to help them go directly
to the website that contains what they need.

This trend sparked a revolution in internet marketing
strategies. Web masters of vendor sites compete with each other
to place their websites in the top 10 search results of a user’s
searches. Various software utilities were created to boost the
chances of high SE rankings. Some of these utilities even
manage to cheat a high ranking out of a search engine even when
the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting
software, the effectiveness of their efforts begins to plummet so
much so that they find themselves back to where they started. A
new avenue for increasing their rankings became necessary.
One of these ideas is the saturation of keywords on a single
article. The entire philosophy of keywords hinged on their
relevance. In searching for a Ford truck, what search strings
would the customer use? How many of those search strings will
match the keywords? The more a search string matches your site
or article’s keywords, the higher you place on a search engine
result page. Keywords have gotten to be such a major concern
that private enterprises which offer search engine optimization
(SEO) services are now making a killing in the internet economy.

The first result that comes out of a search engine is usually
the website that contains the most similar number of keywords in
the exact same order as the search. For instance, if I used “DIY
Wi-Fi antenna” for my search string, the search engine will look
for the exact same words and word placement. Now, if I type the
word “ask” and perform my search using google, the common result
would be ask.com. Notice how the search engine immediately went
for the website with the domain name (ask.com) that matched my
query. On the other hand, if I type “asked”, google still comes
out with the ask.com webpage as its top search result. It’s all
about relevance.

To be able to fully utilize your website’s potential as a top
search result item, you need to orient your website towards the
product or idea you want to promote. If you cannot have the .com
name, you can rely on keyword optimization to help you with your
search engine rankings.

You do not need to consult a private enterprise to tell you
which keywords to use. All you have to do is think about your
product or idea and think of how you would look for it in the
internet using a search engine.

Keywords will not work for you if you keep them generic. Most
customers log onto the internet already knowing what they need
or want. Remember, these shoppers can’t hold or examine the
merchandise so they want to find out about them fist hand before
they actually buy. When they do decide to buy, they have a
specific idea in mind. They will use this idea as their search
string in search engines. Ergo, if you have multiple products,
you need to be able to generate a fair amount of literature
containing relevant keywords for each of your merchandise. If
you choose to limit your business to a certain area, be sure to
include the name of your chosen location into your keyword base.

You also need to take care of the literature or articles
you produce for your business. Make sure that they contain the
necessary keyword count. Do not sacrifice the quality of your
articles for the sake of keywords. Always present a detailed,
literate and informative article.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http://www.nicheresidualincomes.com/
How To Turn Other Peoples Hard Work Into A Part Time And Instant Internet Business
http://www.nicheresidualincomes.com/underground.htm

Sunday, December 2, 2007

Creating keyword rich articles

The struggle between literate, grammatically correct article
composition and keyword seeding should not exist at all. Search
engines are able to figure out the relevance of the content on
your website to a user’s query. Therefore, an article filled
with a jumble of keywords will have lesser relevance than a
well-written article containing lesser keywords.

Internet marketers who need SEO articles commonly require
grammatically correct and literate compositions from SEO writers
like me. The more I read and write about how search engines
function and how they equate relevance with a high search result
ranking, the more I strive to place overall composition above
keyword content.

With relevant articles on your website pertaining to your
products, ideas or services, you get more chances of directing
the correct kind of surfer traffic to your website. Of course,
this will mean a decrease in bulky but irrelevant traffic.
However, as a search engine user, I find it annoying to see
search results that have no connection to what I need to find.

Admittedly, most web masters prefer bulk traffic over highly
relevant web traffic. The more the merrier, so to speak. In my
experience, surfing the web without any purpose becomes tedious.
It gets even more tedious as your experience in web surfing
grows. Nowadays, I specifically surf the web with a purpose in
mind. Armed with that purpose, I single-mindedly search for what
I need.

It would help me to find what I need faster if the descriptive
content of your website were relevant to my search. Having a
nicely composed descriptive article about the idea or object I
am seeking will make your website more useful to me. Because
your website has been highly informative and usable, I will
return there again to see if you have something that I need.

In having relevant and highly descriptive articles, your
website satisfies two totally different necessities. The more
relevant necessity for you would be a high ranking search
result. The lesser, and often times unnoticed necessity, is that
of having satisfied your customer.

The more relevant your content is, the more chances you have
of being able to direct your target market to your website. The
percentage of people who buy your product will definitely
increase as opposed to a decrease in just passing thru or wrong
turn traffic. In counterpoint, the more relevant traffic you
get, the higher your sales figures go up.

Targeting traffic that isn’t really interested in your website
almost serves no purpose. I definitely won’t try to remember the
name of a website that has nothing of what I need. Memory
retention of a website by people is very much minimal unless it
has served the people well. Furthermore, to be redirected to an
irrelevant website by a search engine is very much an annoyance.
These websites that bombard their content with nothing but
keywords are now getting penalized and banned by search engines
so that they can avoid sending people to the wrong place.

How would you feel if directory assistance gave you the wrong
listing? Naturally, the supervisor at directory assistance will
reprimand the agent who gave the wrong listing. It’s the same
thing with search engines and web site. Search engines are
trying to provide internet surfers with good service in order to
gain more traffic. The more traffic they have, the more
expensive their advertising space becomes. Along comes a web
master who abuses their system so that all traffic is directed
to his website. How do you think a search engine operator will
react to or against the evil web master?

Don’t sacrifice the quality of your website content for
quantity of traffic. It almost serves no purpose anyway and only
gets the search engines enraged.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/