Post Regularly Because...

Keeping people interested in your blog, whether it is a business
or personal blog, is key to attracting a lot of regular
visitors. Many blogs have died because people have just lost
interest. The main reason for the lack of interest is simply a
lack of posts by the blogger. Regular, frequent posting, which
will boost your blog’s ranking in search engines, is essential
to the survival of any blog.

You might be asking yourself, what is frequent posting? How many
blog entries should I make on a given week? How do I make
frequent consistently good posts? What are the reasons for me to
post frequently? In this newsletter, we will go over all of the
above.

What is frequent posting?

Frequent blog posting is posting enough to keep your readers
interested. Obviously, people will not want to come back to a
blog that hasn’t been updated in months. They want to see
consistent posting so that they know coming back to check the
blog next week to see if there are more posts won’t be a waste
of time.

How many blog entries should I make each week?

This is one of the tougher questions to answer. It really
depends on the purpose of your blog. If it’s a personal blog, a
weekly or twice weekly update is an excellent idea. A
political/sports/music/religion blog should have 3-4 posts per
week. Business blogs should have at least 2 posts, but
preferably 4 each week.

The thing to remember is that quality counts. Posting frequently
just for the sake of posting frequently tends to result in
subpar posts which people won’t care about. It is important to
find a balance—frequent, quality posts that won’t result in
burnout on your part. Why create 4 poor quality posts each week
when you could post 2 quality posts per week?

How do I create quality postings on a consistent basis?

It’s all about following a consistent pattern of writing. Maybe
you’re not a natural writer and this is difficult. That’s why
we’ll give you an outline to help you.

1. Pick a topic that is interesting to you and to your readers.
Maybe if your blog is a personal blog, you could write about the
latest happenings in Hollywood.
2. Carefully think about what you’ll write about the topic. It
makes it easy to make quality blog postings if you know exactly
what you’ll write. Plot out everything about the post before
even beginning to write it.
3. Before writing your content, pick out some keywords that are
relevant to your blog. If you naturally use keywords throughout
your post, you will please search engine spiders which will get
your blog ranked higher on search engines. Your visitors won’t
mind the use of keywords if they are used in a tasteful way.
4. Begin writing your post. Don’t limit yourself to a particular
amount of words. Just do what’s natural. And if any blog post is
hard for you, just take a timeout and relax. You should be able
to finish the post a bit later on, after you’ve had some time to
think things through, you should be able to finish the post with
no problems.

Why is frequent posting important?

Blogs are meant to be outlets for individuals or businesses.
They are used to get an opinion out on something and to engage
readers. Readers need to have something that makes them want to
keep coming back to a blog. That something is usually quality,
frequent posts.

Gaining and maintaining visitors isn’t the only reason to post
often in your blog. Catching the eye of a search engine—and
achieving a high ranking—is another valid reason for posting
frequently. Most likely, each posting in your blog features some
keywords or keyword phrases scattered throughout it. Logic says
that the more natural keywords you have on a blog, the better.
Thus, the more posts you make on your blog, the more keywords
you have on there. And the more keywords you have, the more
likely a search engine bot is to crawl your site. The more your
site is crawled by bots, the more likely it is that you will
have a high ranking on a search engine.

Frequent blog posting can be easy as long as the person who
is posting takes the time to plot out what they’ll write about.
So take a few minutes to think about your post and then just do
it!

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Len Hutton