The best way to get traffic to your website is to be at the top
of the results page of a search engine. Since there can only be
one at the top for every search query, your being actually there
is next to impossible with the millions of sites and billions of
articles contained within the internet.
However, that doesn’t mean that you shouldn’t strive to be part
of the top ten in a results page. A good way, to rise through
the rankings of search results is by having an article in each
page of your website that contains at least 250++ words. This
article should contain keyword and relevant content about your
website or your product.
Link exchange programs are like merchant clans or chambers of
commerce and industry. By being part of a link exchange program,
you agree to display the links of other partner sites in your
website. The links that will be placed in your website are those
links that lead to other websites that are in the same category
as your website. For example, if you have a gaming website, then
most of your links will be other gaming sites as well. In return
for placing their links on your site, they will reciprocate by
placing a link on their webpage to your site. How does this
increase traffic to your site? If in a search query, one of your
partner sites shows up but yours does not, the searcher is
redirected to that site. If your partner site does not have the
product or idea needed by the searcher, then the searcher will
probably click on the link to a partner site. There’s no
guarantee that the link will be yours, but it gives you a
chance.
Banner exchanges work much like link exchanges but you will
need more space on your website to accommodate other website
banners. If you are obsessive when it comes to the cosmetics of
your website, then you probably won’t want this one. With so
many banners flying around, you can get to look like the United
Nations. Be that as it may, a potential active link is still one
point in favor of your site being visited by someone.
Ezine article writing and newsletters are another way to herd
some website traffic in your direction. You write hundreds, even
thousands, of articles to saturate the web. Embedded within
these articles are links to your website. Having all those
articles around is much like having mini-websites scattered all
over strategic places. With these articles, you can also give
the reader an option to subscribe to your newsletters. If they
accept, then you are right at their front door ready to make
your sales pitch (email presentations in this case).
If you want it all to yourself, you can turn your site into
something similar to Wikipedia. The only difference is that you
have merchandise to sell on each page of your website while
Wikipedia does not. Using this method, you are guaranteed a top
ten placement in any search engine in the internet. Of course,
this would mean a lot of work. But if you really want good
money, then you have to give good effort.
The methods for increasing website traffic I mentioned in
this article are just some of the many other ways available in
the internet. The most successful are those that entail
newsletters and ezine articles and link exchanges with other
websites. You decide which method
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Saturday, December 1, 2007
Friday, November 30, 2007
inside search engine rankings
A problem that search engines encounter often is the design of
websites that purely use advanced programming such as C++,
JavaScript or CGI. If the navigation links within your site are
powered by these advanced scripts alone, the search engine will
not be able to fully browse your site. You need to provide links
done in basic HTML so that the engine can read your website.
It takes months for a website with a new domain name (.com,
.org or .edu) to show up on search engines. Google has imposed
an ageing delay on new websites so that it doesn’t waste time on
indexing websites that don’t last long. If you want to change
your domain name, I suggest you rethink your plan and use what
you have instead. A cosmetic facelift of your existing web pages
along with several good quality SEO articles will serve you
better in the long run. After all, you will be working with what
you already have. If you know all the insides and outs of your
website, then it would be so much easier to revise than replace
because of familiarity.
Some internet marketers make the mistake of placing keyword
density requirements above that of article quality. At first
glance, it does make sense to optimize an article for your
keywords rather than be concerned with artistic considerations
or honest, from the heart writing. However, bear in mind that
not everyone will buy your product or idea. You know that what
you sell is sellable only to a certain target market. If you
prioritize keyword optimization in your article rather than
writing the article for the sake of the product you want to sell
and for the information of your target audience, chances are you
will attract buyers of another commodity that you do not have.
The keyword here is relevance. A person searching the internet
for something he needs will filter out the search results by
using the relevance criterion. My suggestion is, write the
article for the sake of your product and for your target
customers’ information. Place the priority of keywords as a
secondary consideration. It’s all about relevance. I know that
it would be a plus for you if you manage to pull in lots of
traffic even though they don’t want anything to do with your
site. Believe me, misleading a person in the internet is a risky
business. That person you mislead can hit back by starting-up an
email brigade against your website.
Be specific with your keywords. Don’t generalize. The biggest
disadvantage of internet shopping is that customers are not able
to scrutinize the product personally. What they usually do is
find out from other sources what the product is all about, how
it works, etc... When they decide to finally buy, they know what
they’re looking for and will mostly likely use a specific name
brand as part of their search strings. Your keywords need to be
able to match those strings in terms of number of words matched
and how the order of those words match. Others will search for
stuff by using its sub-categories. For example, when looking for
bras, women need to spell out their torso and cup size.
So, the bra size can be a 36 B or a 36 C. Then there are colors to
choose from like red, burgundy and black. A bit more specific is
the bra classification. Is it a half-cup or a push-up, or is it
a sport bra? With these factors in mind, you can conclude that a
woman looking for a bra in the internet can type in “black
push-up bra 36-C”. Do you have key phrases to match those search
strings? Are the words in your key phrases arranged in the same
order? The final consideration is the literature where those
keywords are embedded. If the article is just a jumble of words
full of keywords, the search engine will most likely discard
your website in favor of another. This will decrease the ranking
of your website in the search results page. In worst case
scenarios, they may actually ban your website from showing up in
search results.
A lot of SEO experts claim that it isn’t the keyword, but
the article that brings you success. Based on what is written
above, I tend to agree. Do you?
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
websites that purely use advanced programming such as C++,
JavaScript or CGI. If the navigation links within your site are
powered by these advanced scripts alone, the search engine will
not be able to fully browse your site. You need to provide links
done in basic HTML so that the engine can read your website.
It takes months for a website with a new domain name (.com,
.org or .edu) to show up on search engines. Google has imposed
an ageing delay on new websites so that it doesn’t waste time on
indexing websites that don’t last long. If you want to change
your domain name, I suggest you rethink your plan and use what
you have instead. A cosmetic facelift of your existing web pages
along with several good quality SEO articles will serve you
better in the long run. After all, you will be working with what
you already have. If you know all the insides and outs of your
website, then it would be so much easier to revise than replace
because of familiarity.
Some internet marketers make the mistake of placing keyword
density requirements above that of article quality. At first
glance, it does make sense to optimize an article for your
keywords rather than be concerned with artistic considerations
or honest, from the heart writing. However, bear in mind that
not everyone will buy your product or idea. You know that what
you sell is sellable only to a certain target market. If you
prioritize keyword optimization in your article rather than
writing the article for the sake of the product you want to sell
and for the information of your target audience, chances are you
will attract buyers of another commodity that you do not have.
The keyword here is relevance. A person searching the internet
for something he needs will filter out the search results by
using the relevance criterion. My suggestion is, write the
article for the sake of your product and for your target
customers’ information. Place the priority of keywords as a
secondary consideration. It’s all about relevance. I know that
it would be a plus for you if you manage to pull in lots of
traffic even though they don’t want anything to do with your
site. Believe me, misleading a person in the internet is a risky
business. That person you mislead can hit back by starting-up an
email brigade against your website.
Be specific with your keywords. Don’t generalize. The biggest
disadvantage of internet shopping is that customers are not able
to scrutinize the product personally. What they usually do is
find out from other sources what the product is all about, how
it works, etc... When they decide to finally buy, they know what
they’re looking for and will mostly likely use a specific name
brand as part of their search strings. Your keywords need to be
able to match those strings in terms of number of words matched
and how the order of those words match. Others will search for
stuff by using its sub-categories. For example, when looking for
bras, women need to spell out their torso and cup size.
So, the bra size can be a 36 B or a 36 C. Then there are colors to
choose from like red, burgundy and black. A bit more specific is
the bra classification. Is it a half-cup or a push-up, or is it
a sport bra? With these factors in mind, you can conclude that a
woman looking for a bra in the internet can type in “black
push-up bra 36-C”. Do you have key phrases to match those search
strings? Are the words in your key phrases arranged in the same
order? The final consideration is the literature where those
keywords are embedded. If the article is just a jumble of words
full of keywords, the search engine will most likely discard
your website in favor of another. This will decrease the ranking
of your website in the search results page. In worst case
scenarios, they may actually ban your website from showing up in
search results.
A lot of SEO experts claim that it isn’t the keyword, but
the article that brings you success. Based on what is written
above, I tend to agree. Do you?
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Thursday, November 29, 2007
keyword density percentages
Some will say that 2% to 8% is the ideal density of keywords
for SEO purposes. Others claim that optimum density for Google
is specifically 2% and that anything higher will result in your
site being penalized. For Yahoo and MSN, they specify a 5%
keyword density. But is it really?
In my experience as an SEO writer, most internet marketers
require keyword seeding density at 10% or higher. Now, if
Google, which happens to be the most popular search engine in
the internet, does indeed penalize websites with keywords seeded
at more than 2%, don’t you think that it’s senseless for my
clients to ask for more than 2% seeding?
Since Google, Yahoo and MSN began incorporating relevance of
keywords to the actual content into their web crawlers, keyword
density, which was the main focus of web masters at that time,
became a secondary consideration. Unfortunately, some web
masters and internet marketers still stress keyword importance
over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in internet searches. If you
had those words in your site, you have a guaranteed hit. This
system would work before. You could use sex as a keyword, but
your website actually contains information about rutabaga
farming.
This system of keyword importance and density lead to
misleading search results. Because of the decrease in
serviceability of search engines due to the abusers of the
system, search engine operators decided to add the value of
keyword relevance to actual content to better their service to
internet surfers. So if you are talking about rutabaga farming
and scatter the word sex all throughout your article just to
attract more traffic, the search engine will get confused
because, your keyword does not have any relevance to your
content at all. When this happens, the search engine can ignore
you, penalize you or blacklist your website from its search
index.
If you take the time to read newsletters or articles about
keywords today, you will mostly find similar emphasis on keyword
relevance. When you write an article seeded with keywords that
are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater
chance of higher search engine result rankings. Because the
search engine understands what your website is all about, it
would not hesitate to churn it out as a search result from a
user query relevant to your keywords. Second, by having relevant
keywords on your site, you get more chances of attracting the
right kind of traffic. Having more relevant website hits gives
you more chances of selling your product because your product is
exactly the reason why the users are directed to your site.
Because of the relevance of your article, your ratio of relevant
to irrelevant surfer traffic increases. Third, as a result of
highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your
site down for another visit just to find out if they can get
something useful out of it again. Lastly, even though you will
experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed
when they are re-directed to a website that doesn’t contain
anything related to their search. You increase and enhance the
usefulness and reputation of your site without having to resort
to dirty, misleading tactics for traffic generation.
I cannot stress enough how important relevance of keyword
to content is. The importance of this value reflects on the
search engines need to classify websites according to their
content. If your keywords don’t match your content, your website
will be ignored by the search engine.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
for SEO purposes. Others claim that optimum density for Google
is specifically 2% and that anything higher will result in your
site being penalized. For Yahoo and MSN, they specify a 5%
keyword density. But is it really?
In my experience as an SEO writer, most internet marketers
require keyword seeding density at 10% or higher. Now, if
Google, which happens to be the most popular search engine in
the internet, does indeed penalize websites with keywords seeded
at more than 2%, don’t you think that it’s senseless for my
clients to ask for more than 2% seeding?
Since Google, Yahoo and MSN began incorporating relevance of
keywords to the actual content into their web crawlers, keyword
density, which was the main focus of web masters at that time,
became a secondary consideration. Unfortunately, some web
masters and internet marketers still stress keyword importance
over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in internet searches. If you
had those words in your site, you have a guaranteed hit. This
system would work before. You could use sex as a keyword, but
your website actually contains information about rutabaga
farming.
This system of keyword importance and density lead to
misleading search results. Because of the decrease in
serviceability of search engines due to the abusers of the
system, search engine operators decided to add the value of
keyword relevance to actual content to better their service to
internet surfers. So if you are talking about rutabaga farming
and scatter the word sex all throughout your article just to
attract more traffic, the search engine will get confused
because, your keyword does not have any relevance to your
content at all. When this happens, the search engine can ignore
you, penalize you or blacklist your website from its search
index.
If you take the time to read newsletters or articles about
keywords today, you will mostly find similar emphasis on keyword
relevance. When you write an article seeded with keywords that
are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater
chance of higher search engine result rankings. Because the
search engine understands what your website is all about, it
would not hesitate to churn it out as a search result from a
user query relevant to your keywords. Second, by having relevant
keywords on your site, you get more chances of attracting the
right kind of traffic. Having more relevant website hits gives
you more chances of selling your product because your product is
exactly the reason why the users are directed to your site.
Because of the relevance of your article, your ratio of relevant
to irrelevant surfer traffic increases. Third, as a result of
highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your
site down for another visit just to find out if they can get
something useful out of it again. Lastly, even though you will
experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed
when they are re-directed to a website that doesn’t contain
anything related to their search. You increase and enhance the
usefulness and reputation of your site without having to resort
to dirty, misleading tactics for traffic generation.
I cannot stress enough how important relevance of keyword
to content is. The importance of this value reflects on the
search engines need to classify websites according to their
content. If your keywords don’t match your content, your website
will be ignored by the search engine.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Wednesday, November 28, 2007
keyword relevance...
The function of keywords is to attract the search engine’s
attention. Once attracted, the search engine lists the site that
contains the keyword. This system opened up avenues for search
engine abuse by web masters. Because of a search engine’s heavy
dependence on keywords, anybody could write “sex, xxx, porn” and
other strong keywords even though the website contains nothing
of the sort. As a result of this abuse, the reputations of
search engines all over the web begun to suffer. Surfers got
re-directed to websites that had no relevance to their query.
To stop the abuse and enhance their accuracy and reputation,
search engines devised an algorithm method where web crawlers
not only looked at the keywords, but also at the contents that
goes along with them. With this new method of indexing, web
masters and internet marketers were finally forced to perform
honest work. They stopped using words like “sex, xxx” and porn”
where there was none and begun writing relevant articles that
give accurate descriptions of their website or products.
As a result of this new indexing system, the industry of search
engine optimization (SEO) article writing was born. SEO article
writers are required to write meaningful articles that
thoroughly describe the product or website. Aside from using
correct and appropriate writing methods, they also have to
reserve slots within the article for the seeding of keywords.
As far as search engines are concerned, they index your website
by scanning the top of your website first. Be sure to have
descriptive literature of about 250++ words as this is what the
search engines look for. Within that 250++ word article, embed
your keywords in it without breaking the smooth flow of the
article. Try to avoid grammar deficiencies because of keyword
seeding. Your article needs to be as correct as it can be for
the search engine to understand what your website is saying and
what relevance it has to a searcher’s query.
You can try the old method but you will not get as good results
as you will with the honest way. Furthermore, attempting to
mislead a search engine can lead to a bottom placement in search
rankings. Aside from being given low priority in searches,
search engines also have the option of removing your website
from their index. If this unfortunate development happens to
your website, you’ve already lost your business.
The internet is evolving. Just as it took centuries for the
laws of the United States to reach maturity, the internet is
hurrying along at light-speeds to protect everyone who decides
to visit it. If you try to disrupt the flow of one of its
economies, various individuals and corporations that own a stake
in the internet will immediately smother you and the tools you
use for disturbing a relatively peaceful environment.
As honesty seems to be the best policy for now, SEO article
writing is the way to go. Do not compromise your articles for
the sake of keyword density. After all, when your customers get
to your website and read a poorly written article, your esteem
in their eyes will immediately plummet. It wouldn’t be a
surprise if they decide to transfer to another website with
better services and a higher degree of usefulness and accuracy.
Being an SEO writer myself, I can only say that what I
wrote above is all true. I’ve surfed hundreds of sites
pertaining to SEO writing tips and suggestions. I never saw
anyone suggesting a higher priority for keywords over relevance.
My own opinion is that keyword seeding and article composition
should both be done with great care.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
attention. Once attracted, the search engine lists the site that
contains the keyword. This system opened up avenues for search
engine abuse by web masters. Because of a search engine’s heavy
dependence on keywords, anybody could write “sex, xxx, porn” and
other strong keywords even though the website contains nothing
of the sort. As a result of this abuse, the reputations of
search engines all over the web begun to suffer. Surfers got
re-directed to websites that had no relevance to their query.
To stop the abuse and enhance their accuracy and reputation,
search engines devised an algorithm method where web crawlers
not only looked at the keywords, but also at the contents that
goes along with them. With this new method of indexing, web
masters and internet marketers were finally forced to perform
honest work. They stopped using words like “sex, xxx” and porn”
where there was none and begun writing relevant articles that
give accurate descriptions of their website or products.
As a result of this new indexing system, the industry of search
engine optimization (SEO) article writing was born. SEO article
writers are required to write meaningful articles that
thoroughly describe the product or website. Aside from using
correct and appropriate writing methods, they also have to
reserve slots within the article for the seeding of keywords.
As far as search engines are concerned, they index your website
by scanning the top of your website first. Be sure to have
descriptive literature of about 250++ words as this is what the
search engines look for. Within that 250++ word article, embed
your keywords in it without breaking the smooth flow of the
article. Try to avoid grammar deficiencies because of keyword
seeding. Your article needs to be as correct as it can be for
the search engine to understand what your website is saying and
what relevance it has to a searcher’s query.
You can try the old method but you will not get as good results
as you will with the honest way. Furthermore, attempting to
mislead a search engine can lead to a bottom placement in search
rankings. Aside from being given low priority in searches,
search engines also have the option of removing your website
from their index. If this unfortunate development happens to
your website, you’ve already lost your business.
The internet is evolving. Just as it took centuries for the
laws of the United States to reach maturity, the internet is
hurrying along at light-speeds to protect everyone who decides
to visit it. If you try to disrupt the flow of one of its
economies, various individuals and corporations that own a stake
in the internet will immediately smother you and the tools you
use for disturbing a relatively peaceful environment.
As honesty seems to be the best policy for now, SEO article
writing is the way to go. Do not compromise your articles for
the sake of keyword density. After all, when your customers get
to your website and read a poorly written article, your esteem
in their eyes will immediately plummet. It wouldn’t be a
surprise if they decide to transfer to another website with
better services and a higher degree of usefulness and accuracy.
Being an SEO writer myself, I can only say that what I
wrote above is all true. I’ve surfed hundreds of sites
pertaining to SEO writing tips and suggestions. I never saw
anyone suggesting a higher priority for keywords over relevance.
My own opinion is that keyword seeding and article composition
should both be done with great care.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Tuesday, November 27, 2007
making money on the web
It's true “most people don’t want to work” is a universal
truth. So, if you don’t want to work, why are you selling
yourself into slavery for relatively low pay? You might as well
get the most out of something that you dislike doing. I’ve never
seen any clerk who is happy where he/she is. They usually
complain about low salaries and too much work. If you’re getting
paid to work (something you don’t want to do) doesn’t it make
sense to aim for something higher?
There are plenty of opportunities for making money in the
internet. You can do this for something on the side, or, you can
make it your full time job. It just depends on how much time you
want to commit to earning money in a rather easy manner. As for
myself, why am I writing this article for relatively low pay?
Well the dollar has a pretty high value from where I am sitting.
If I worked in an office, I wouldn’t be earning as much I am
now.
The point is that you need to maximize your earning potential.
If you happen to be in a country like mine whose local currency
is struggling against the dollar, then doing this writing job
will earn you more than you normally would in day at the office.
As far as potential earnings in the internet is concerned, there
are plenty of avenues and opportunities to choose from.
The first opportunity with the most potential for earning big
bucks is by turning yourself into internet salespersons. Unlike
salespeople of the physical world, you don’t have to go around
the city commuting, sweating, huffing, puffing and talking your
throat sore. All you need to do is to choose a form of internet
marketing that you think you can be good at. Once you do make
your choice, exhaust all the possibilities until you get very
positive results. Nothing good comes out of something
half-baked.
A fast way to earn a commission is by affiliating yourself with
major vendor sites. You sign for their program and they will
give you instructions to set up an affiliate account. Basically,
you promote the vendor site and their products in your own
website or in articles that you write and submit to ezines. You
will need to place links into your website or ezine article that
will lead to the site or product you are promoting.
If you decide to go into affiliate marketing, you will also
need to learn how to compose search engine optimized (SEO)
articles. The web is teeming with instructions on SEO
composition. These articles will help you with search engine
results. They will contain keywords that the search engine will
identify and index according to its relevance to the searcher’s
query and your article.
Then, there are the make fast money programs which you have to
pay for before you can join. (`nuff said)
By the way, don’t be fooled by those paid to read email
advertisements. One does pay you to just read but it sends an
average of one email a day and gives out 2 cents. Other similar
programs require you to accept offers or deals from the sites
that they advertise before they give out cash.
Making good money in the internet can be easy. But if you
really want good money, I suggest you try the different
affiliate programs of major vendor sites in the internet.
Remember its good money so you will have to spend time to make
your program a success. Once you have it set-up, you can ask for
your retirement or separation pay.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
truth. So, if you don’t want to work, why are you selling
yourself into slavery for relatively low pay? You might as well
get the most out of something that you dislike doing. I’ve never
seen any clerk who is happy where he/she is. They usually
complain about low salaries and too much work. If you’re getting
paid to work (something you don’t want to do) doesn’t it make
sense to aim for something higher?
There are plenty of opportunities for making money in the
internet. You can do this for something on the side, or, you can
make it your full time job. It just depends on how much time you
want to commit to earning money in a rather easy manner. As for
myself, why am I writing this article for relatively low pay?
Well the dollar has a pretty high value from where I am sitting.
If I worked in an office, I wouldn’t be earning as much I am
now.
The point is that you need to maximize your earning potential.
If you happen to be in a country like mine whose local currency
is struggling against the dollar, then doing this writing job
will earn you more than you normally would in day at the office.
As far as potential earnings in the internet is concerned, there
are plenty of avenues and opportunities to choose from.
The first opportunity with the most potential for earning big
bucks is by turning yourself into internet salespersons. Unlike
salespeople of the physical world, you don’t have to go around
the city commuting, sweating, huffing, puffing and talking your
throat sore. All you need to do is to choose a form of internet
marketing that you think you can be good at. Once you do make
your choice, exhaust all the possibilities until you get very
positive results. Nothing good comes out of something
half-baked.
A fast way to earn a commission is by affiliating yourself with
major vendor sites. You sign for their program and they will
give you instructions to set up an affiliate account. Basically,
you promote the vendor site and their products in your own
website or in articles that you write and submit to ezines. You
will need to place links into your website or ezine article that
will lead to the site or product you are promoting.
If you decide to go into affiliate marketing, you will also
need to learn how to compose search engine optimized (SEO)
articles. The web is teeming with instructions on SEO
composition. These articles will help you with search engine
results. They will contain keywords that the search engine will
identify and index according to its relevance to the searcher’s
query and your article.
Then, there are the make fast money programs which you have to
pay for before you can join. (`nuff said)
By the way, don’t be fooled by those paid to read email
advertisements. One does pay you to just read but it sends an
average of one email a day and gives out 2 cents. Other similar
programs require you to accept offers or deals from the sites
that they advertise before they give out cash.
Making good money in the internet can be easy. But if you
really want good money, I suggest you try the different
affiliate programs of major vendor sites in the internet.
Remember its good money so you will have to spend time to make
your program a success. Once you have it set-up, you can ask for
your retirement or separation pay.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Monday, November 26, 2007
optimizing your website
It is only natural that webmasters continuously crave higher
search engine rankings. After all, the closer your site is to
the first entry in the search engine results page, the more
chances you have of bringing on surfer traffic to your website.
The choice between proper website content composition and
keyword saturation is a continuing dilemma that many web masters
and internet marketers continue to mull over. Should the page of
the site be designed specifically to enhance search engine
results ratings or should the site’s pages contain proper and
relevant content with regards to its existing purpose?
To be given a high search result ranking, the website must
contain relevant information or content. This means that you
can’t just jumble keywords together in a haphazard manner. You
need to have quality content written down to describe your
website and its contents. The search engine examines your
website and all that it contains. The search engine will try to
figure out if the keywords contained in your web pages are
relevant to the user’s search parameters. For example, a user
searches for the word “bird”. The search engine finds two
websites with the word bird in it. The first website adds
descriptions and additional information about the word bird.
The second website has the word bird, but it also contains other
words like tiger, lion, zoo, seal all jumbled together in no
particular order. Armed with this information, the search engine
uses algorithms to determine which of the 2 sites has more
relevance to the user’s query. In this case, the first website
which has a descriptive article about “birds” is prioritized by
the search engine. In addition to being ranked higher by the
search engine, the user is directed to the first website and
finds exactly what he is looking for.
Already, you can see that there need not be a conflict between
search engine optimization and keyword placement.
You need to properly define your keywords in terms of
relevance. The criterion for keyword relevance is based on how
you think a searcher will write down his query. If he is looking
for a pair of shoes, will he use “size 9” or “black size 9” or
“Nike”? The best way to figure things out is to be a customer
yourself. Go to a search engine and search for a single specific
topic or product by using different words. Take note of the
search strings you use and how relevant they are to your target.
Say, you want to buy a CD of Eric Clapton so you are also
searching for a store to buy it from. Do you type in “buy Eric
Clapton” or is it “Eric Clapton CD”? As a searcher do you
have a specific album in mind? Are you searching for Eric
Clapton’s unplugged album? If so, how are you going to search
for it? As the keywords get more specific, the more relevance it
assumes. This is actually a trade-off. Keywords or phrases that
are specifically relevant to the topic at hand tend to bring in
the correct kind of web traffic that you are looking for.
However, because of their specificity, your website will only be
used as a search result if the user’s query specifically matches
your keywords.
Writing content is not as easy as jotting down a sentence or
two. Think of the search engine as an artificial intelligence
that needs to know everything. The more it can read, the better
it can judge the relevance of your content. That being said, a
lot of internet marketers write keyword, rich content articles
with a minimum of 400 words per article. To put it in simpler
terms, a search engine is slow to grasp the whole point.
Having good content in your website is a blessing not only
for search engine optimization, but also for usefulness to the
person browsing your site. If you can make your site useful to
me, I will certainly return to your site to find out if I can
use something else again. People love useful and convenient
things; even people.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
search engine rankings. After all, the closer your site is to
the first entry in the search engine results page, the more
chances you have of bringing on surfer traffic to your website.
The choice between proper website content composition and
keyword saturation is a continuing dilemma that many web masters
and internet marketers continue to mull over. Should the page of
the site be designed specifically to enhance search engine
results ratings or should the site’s pages contain proper and
relevant content with regards to its existing purpose?
To be given a high search result ranking, the website must
contain relevant information or content. This means that you
can’t just jumble keywords together in a haphazard manner. You
need to have quality content written down to describe your
website and its contents. The search engine examines your
website and all that it contains. The search engine will try to
figure out if the keywords contained in your web pages are
relevant to the user’s search parameters. For example, a user
searches for the word “bird”. The search engine finds two
websites with the word bird in it. The first website adds
descriptions and additional information about the word bird.
The second website has the word bird, but it also contains other
words like tiger, lion, zoo, seal all jumbled together in no
particular order. Armed with this information, the search engine
uses algorithms to determine which of the 2 sites has more
relevance to the user’s query. In this case, the first website
which has a descriptive article about “birds” is prioritized by
the search engine. In addition to being ranked higher by the
search engine, the user is directed to the first website and
finds exactly what he is looking for.
Already, you can see that there need not be a conflict between
search engine optimization and keyword placement.
You need to properly define your keywords in terms of
relevance. The criterion for keyword relevance is based on how
you think a searcher will write down his query. If he is looking
for a pair of shoes, will he use “size 9” or “black size 9” or
“Nike”? The best way to figure things out is to be a customer
yourself. Go to a search engine and search for a single specific
topic or product by using different words. Take note of the
search strings you use and how relevant they are to your target.
Say, you want to buy a CD of Eric Clapton so you are also
searching for a store to buy it from. Do you type in “buy Eric
Clapton” or is it “Eric Clapton CD”? As a searcher do you
have a specific album in mind? Are you searching for Eric
Clapton’s unplugged album? If so, how are you going to search
for it? As the keywords get more specific, the more relevance it
assumes. This is actually a trade-off. Keywords or phrases that
are specifically relevant to the topic at hand tend to bring in
the correct kind of web traffic that you are looking for.
However, because of their specificity, your website will only be
used as a search result if the user’s query specifically matches
your keywords.
Writing content is not as easy as jotting down a sentence or
two. Think of the search engine as an artificial intelligence
that needs to know everything. The more it can read, the better
it can judge the relevance of your content. That being said, a
lot of internet marketers write keyword, rich content articles
with a minimum of 400 words per article. To put it in simpler
terms, a search engine is slow to grasp the whole point.
Having good content in your website is a blessing not only
for search engine optimization, but also for usefulness to the
person browsing your site. If you can make your site useful to
me, I will certainly return to your site to find out if I can
use something else again. People love useful and convenient
things; even people.
Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
Keep your eye on residual income business opportunity regularly to learn and earn.
http://residualincomebusinessopportunity.blogspot.com/
Saturday, November 24, 2007
advertising your videos
Affiliate programs are marketing tools used by vendor sites such
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.
Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.
Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.
If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.
Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.
If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.
Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.
With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.
There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.
While there are many money makers out there, beware of
those that claim to be able to teach you how to earn yourself
thousands in a single week. For one thing, they charge you for
it before you can even try.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.
Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.
Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.
If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.
Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.
If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.
Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.
With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.
There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.
While there are many money makers out there, beware of
those that claim to be able to teach you how to earn yourself
thousands in a single week. For one thing, they charge you for
it before you can even try.
Len Hutton is an information publisher specialising in helping people start their own home based business. Get a no cost video showing you step by step how to set up a niche ebook empire at http://www.nicheresidualincomes.com/
Keep your eye on residual income business opportunity regularly to learn and earn.http://residualincomebusinessopportunity.blogspot.com/
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