keyword density percentages

Some will say that 2% to 8% is the ideal density of keywords
for SEO purposes. Others claim that optimum density for Google
is specifically 2% and that anything higher will result in your
site being penalized. For Yahoo and MSN, they specify a 5%
keyword density. But is it really?

In my experience as an SEO writer, most internet marketers
require keyword seeding density at 10% or higher. Now, if
Google, which happens to be the most popular search engine in
the internet, does indeed penalize websites with keywords seeded
at more than 2%, don’t you think that it’s senseless for my
clients to ask for more than 2% seeding?

Since Google, Yahoo and MSN began incorporating relevance of
keywords to the actual content into their web crawlers, keyword
density, which was the main focus of web masters at that time,
became a secondary consideration. Unfortunately, some web
masters and internet marketers still stress keyword importance
over content relevance. For example, the words “book”, “car” and
“shopping” are most commonly used in internet searches. If you
had those words in your site, you have a guaranteed hit. This
system would work before. You could use sex as a keyword, but
your website actually contains information about rutabaga
farming.

This system of keyword importance and density lead to
misleading search results. Because of the decrease in
serviceability of search engines due to the abusers of the
system, search engine operators decided to add the value of
keyword relevance to actual content to better their service to
internet surfers. So if you are talking about rutabaga farming
and scatter the word sex all throughout your article just to
attract more traffic, the search engine will get confused
because, your keyword does not have any relevance to your
content at all. When this happens, the search engine can ignore
you, penalize you or blacklist your website from its search
index.

If you take the time to read newsletters or articles about
keywords today, you will mostly find similar emphasis on keyword
relevance. When you write an article seeded with keywords that
are relevant to your product or idea, you are doing several
things at once. Your first accomplishment is in having a greater
chance of higher search engine result rankings. Because the
search engine understands what your website is all about, it
would not hesitate to churn it out as a search result from a
user query relevant to your keywords. Second, by having relevant
keywords on your site, you get more chances of attracting the
right kind of traffic. Having more relevant website hits gives
you more chances of selling your product because your product is
exactly the reason why the users are directed to your site.

Because of the relevance of your article, your ratio of relevant
to irrelevant surfer traffic increases. Third, as a result of
highly relevant keywords and content, the users will find your
website very useful and will most likely decide to mark your
site down for another visit just to find out if they can get
something useful out of it again. Lastly, even though you will
experience a significantly reduced traffic count, you don’t
really lose anything since most searchers tend to get annoyed
when they are re-directed to a website that doesn’t contain
anything related to their search. You increase and enhance the
usefulness and reputation of your site without having to resort
to dirty, misleading tactics for traffic generation.

I cannot stress enough how important relevance of keyword
to content is. The importance of this value reflects on the
search engines need to classify websites according to their
content. If your keywords don’t match your content, your website
will be ignored by the search engine.

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm
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