Wednesday, January 16, 2008

Sales Letters For eBooks

How many times have you searched the internet looking for
something and ended up coming across a website that advertised
an e-book for sale? If you have, you are not alone; a lot of
internet users come across these types of web pages. These
types of web pages are known as sale sites. What it nice about
many of these e-book sale sites is that many are successful;
many clicks end up turning into e-book sales. That is why if
you are looking to create and sell an e-book or sell an e-book
that you already created, you are advised to make your own sales
site.

Although there is a good chance that you have come across an
e-book sales site, there is also a chance that you haven’t. If
that is the case, you will want to take the time to familiarize
yourself with e-book sale sites. As you might assume, e-book
sale sites are websites that are used to sell an e-book. Many
times, that is the only point of an e-book sales site. In fact,
that is one of the many reasons why e-book sale sites are so
popular, because they work! Focusing only on one product,
instead of multiple ones, will increase your chances of
successfully making sales.

When it comes to creating a sales page for your e-book, do you
know what you should include? While you can include just about
anything you want, there are certain things that should
definitely be included on an e-book sales site, especially if
you want your sales site to work to your advantage. One of the
many things that you should include on your sales page is small
portions of text from your e-book. Showing small portions of
your e-book is a great way to increase your chances of making
sales. It is a known fact that customers prefer knowing exactly
what they are about to buy.

Customer testimonials or e-book reviews are other important
components of an e-book sales site. As it was mentioned above,
customers like to know what they are about to purchase. They
also want to know that your product, in this case your e-book,
is worth their money. Aside from showing small portions of your
e-book, customer testimonials are the next best approach.
Consumers are more likely to purchase products that come highly
rated and recommended. To spice up your customer testimonials,
you may want to think about including video. If you can, have
some of your readers make a quick video praising your e-book.
This video can be as short as a few seconds or as long as a few
minutes, either way it may help to improve the overall quality
of your e-book sales site.

Now that you know exactly what an e-book sales site is, as well
as what they include, you may be wondering exactly why you
should create a sales page or site for your e-book. As it was
mentioned above, e-book sales pages or sites, tend to focus
solely on one product. Not having any competition will increase
your chances of making a sale. It is also important to note
that e-book sales sites look professional and they tend to rank
highly among search engines. What does this mean for you? It
means that your sales site has a good chance of being found by
internet users who are just surfing for interesting sites.
Wouldn’t it be neat if an internet user who wasn’t even looking
for your product found it and made a purchase?

Another reason why you should think about making an e-book sales
site or at least an e-book sales page is because it is easy to
do. If you are unfamiliar with web design, you can easily make
a sales page by hiring the services of a professional web
designer or by using site builders, which provide you with free
webpage templates.

If you want to capitalize on your e-book, as much as
possible, you are urged to make yourself an e-book sales page or
site.

Len

No comments: