Increase Clickthrough Conversion

Are you interested in joining a pay per click program? If you
are, are you interested in being an affiliate or are you looking
to have your advertisements displayed? Whichever way you are
looking to participate in an affiliate program, it is important
that you familiarize yourself with click throughs. Click
throughs are an important part of pay per click advertising,
whether your ads are the ones being advertised or not.

If you are unfamiliar with pay per click programs and how they
operate, you may also be unfamiliar with click throughs. In a
pay per click program, an advertisements will be displayed on a
website, owned by a participating pay per click affiliate.
Although advertisers hope that their ads will be clicked on all
the time, the reality is that they aren’t. There are many
interenet users who visit a web page and never click on any
advertisements. Whether or not an ad is being clicked on and
how often that is occurring is important to a pay per click
program. That is where click through comes from. Click throughs
are when a visitor actually clicks on an advertisement. The
overall rate or total of click throughs are referred to a CTR
(click through rate).

If you are a pay per click program affiliate, a webmaster who
has agreed to display applicable advertisements, you need to aim
for a high CTR. The number of click throughs that you receive
is extremely important to you. In fact, it will ultimately have
an impact on how much money you make. With pay per click
programs, advertisers only have to pay for advertisements when
one of their advertisements has been clicked. If they do not
have to pay, you don’t get paid. Therefore, as a pay per click
affiliate, you should be hoping for a high CTR.

Speaking of hoping, hoping is not all that you can do. In fact,
as a pay per click program affiliate, you actually have a large
say in your CTR. Although you cannot control which of your site
visitors or how many of them click on your advertisements, you
can make it easier for them to do so. It has been said, on
multiple occasions, that to be successful all advertisements
need to be displayed above the fold. When it comes to a web
page, below the fold is referring to the part of a website that
you cannot see. You do not want your site visitors to have to
scroll down just to see your advertisements. You want them to
be able to see them and hopefully click on them as soon as your
website appears on their screen. Making it easy to click your
ads is one of the best ways to increase your CTR.

Although pay per click program affiliates have the most control
of click throughs, you also have a little bit control, even if
you are just considered an advertiser. When signing up for a
pay per click program, you get to choose and essentially bid on
keywords that you would like associated with your
advertisements. These keywords need to be carefully chosen, as
they will ultimately have an impact on the success of your
advertisements and their click through rates.

For the best success, you will want to choose keywords that are
used. If internet users are searching for crib bedding and you
sell nursery supplies, you may want to use “crib bedding,” as
one of your keywords. When it comes to nursery supplies, crib
bedding is one of the most searched phrases. If you give
internet users what they are looking for, they will likely take
it, or in this sense click on one of your advertisements.

In short, click through rates, also known as CTRs, are an
important part of pay per click advertising programs. Whether
you are an advertiser or an affiliate, you should keep an eye on
your average click through rates; they ultimate decided whether
or not you make money.

Whether you are a pay per click affiliate or advertiser,
you can easily track and improve your click through rate.


Len Hutton

Keyword Intelligence

Keywords are important part of pay per click advertising
programs, whether you are a program affiliate or an advertiser.
Essentially, with pay per click advertising programs, you are
relying on keywords to bring you success. That is why you
should carefully choose your keywords. In addition to carefully
choosing your keywords, you should also make sure that the
keywords you chose are successful or living up to your
standards. You can do this by testing and tracking all of your
keywords.

Before examining how both affiliates and advertisers can go
about testing and tracking their keywords, it is important that
you understand why testing and tracking is important. Pay per
click advertising costs money, granted it only costs when one of
your ads has been clicked, but it is still money. Any good
business owner wants to know exactly where their money is going,
as they should. The testing and tracking of keywords will not
only help to ensure that you are not wasting money, but it will
also let you know if you are making any. Keyword tracking and
testing will also let you know if you are wasting your time.

Now that you know why it is important to test and track your
keywords, you can better understand how to do so. As it was
mentioned above, both advertisers and affiliates are urged to
test and track their keywords. Affiliates need to test and
track because it will help them determine exactly how much money
they are making, as well as how much money they are not making
or could be making. Affiliates rely on their website’s content
to show relevant advertisements. For that reason, if you are an
affiliate, your content needs to contain popular keywords,
keywords that would likely be associated with pay per click
advertisements. Google Adsense gives affiliates updated
tracking information; information that you can use to determine
your success with particular keywords.

In addition to using the information that is supplied to you by
your pay per click program, you can also perform your own test.
You can do so by visiting your online website. Take a look at
the advertisements that are appearing on your page. When doing
so, it is important that you look, don’t click. You can easily
get an idea as to what keywords are associated with those
advertisements. To see how much money you may be making, you
will want to use Overture’s keyword worth tool, which can be
found at
http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/. The
higher the maximum bids are, the more money you are likely to
make.

If you are an advertiser, not an affiliate, you can still
benefit from testing and tracking your keywords. Unlike
affiliates, who rely on content keywords, your keywords will
essentially be attached to your advertisements. That is how pay
per click programs decide which websites your advertisements
will appear on. As for tracking, your pay per click program
should also provide you with information, such as information on
which one of your ads was clicked. If you are using multiple
keywords for multiple advertisements, you can compare them to
see which one is the better money-maker.

As for testing your keywords, you will want to perform a
standard internet search, preferably with the keywords or
keywords phrases that you selected. You will want to examine
popular, high ranking web pages. To determine if your chosen
keywords are being used to the best of their ability, you should
be able to find a few of your advertisements displayed on
affiliate pages. If you are unable to do so, it might be a sign
that you need to reexamine your pay per click advertising
keywords.

Whether you are an advertiser or an affiliate, you are urged to
track and test your keywords to see if they are producing
results. By taking the above mentioned approaches, keyword
tracking and testing should only take a few minutes of your
time, but it will be time well spent.

Keyword tracking and testing is a great way to checkup on
yourself, to see if you are benefiting from pay per click
advertising.

Len Hutton

Attract High Quality Traffic

Do you participate in a program such as Google Adsense or Yahoo
Publisher’s Network? If so, you are essentially known as an
affiliate. As an affiliate, you hope that visitors will click on
the advertisements that are displayed on your website. If and
when this happens, you get paid. As nice as that sounds,
internet users must first make it to your website, before they
can click on one of your advertisements. With an unlimited
number of websites to choose from, getting traffic may seem like
an overwhelming process. While it can be, there are a number of
ways that you can successfully increase your traffic, and, in
turn, the amount of money that you can make as an affiliate.

As an affiliate, your goal is to receive website traffic. While
any traffic is better than no traffic at all, you may want to
aim for high quality traffic. High quality traffic includes
internet users who are looking for something that you have,
whether it is information on working from home or caring for a
sick pet. High quality traffic also includes internet users who
are likely to click on your advertisements. This, in a way,
relates to you and your website having what they want.

One of the best ways to get high quality visitors to your
website is to have high quality content. With website content,
many of us only associate content with search engine rankings.
While high quality content is an important part of search engine
optimization, SEO, it can and should be used for more. The
majority of internet users actually read the information that
they find online; therefore, there is a good chance that your
website content will actually be read. Having interesting and
easy to read content will ensure that your visitors don’t take
one look at your site and then leave. It is also important to
note that high quality content is likely to attract better
advertisements.

The design of your website is also important. In fact, it may be
just as important as your content. You want your website to
look professional, attractive, and appealing. Unfortunately,
there are many webmaster who mistakenly believe that their
websites need to be flashy, literally. Although flash intros
are neat, you might be surprised to hear that many internet
users don’t like them. In fact, a large number of internet
users are known to avoid these sites, especially if they do not
have a “skip intro,” button. You will want to go with plain,
simple, yet professional. If you need assistance with the design
of your website, you may want to think about hiring the services
of a professional web designer.

In conjunction with the design of your website, it is also
important to examine your ad placement. Where your
advertisements are displayed will have an impact on how often
they are clicked. If you are a Google Adsense member, you
should have access to what is known as a “Google Heat Map.”
This helpful map gives you suggestions on where you should place
your advertisements. Following this outline or a similar one
will increase your chances of clicks. If you choose not to use
Google’s map, you will at least want to remember to keep all of
your advertisements above the fold. Your site visitors should be
able to click on your advertisements right a way; they shouldn’t
have to scroll down to do so. In fact, if you have poor content
on your site or if your site’s layout is unprofessional, your
visitors may never even scroll down to see your ads.

As it was mentioned above, all traffic is better than no traffic
at all. However, as you can see, it is relatively easy to aim
for high quality traffic. That is why you are urged to target
those that may help you generate income.

High quality traffic is relatively easy to acquire and the
positive results will be easy to spot.

Len Hutton

Pointers on PPC Position

A number of pay per click advertising programs, such as Google
Adwords, allow you to choose where you would like your
advertisements to appear on a webpage. This is often referred
to as position preference. Though important to your success,
position preference may also have an impact on the cost of pay
per click advertising.

If this is your first time participating in a pay per click
advertising program, like Google Adwords, you may be unfamiliar
with position preference, the positions in particular. When you
sign up for an affiliate program, you should be given access to
a map. That map should outline a number of different positions;
positions where advertisements are often displayed. In most
cases, these positions are numbered. The number scale used by
Google is 1 to 10+. As you may have already assumed, one is the
best position; it is often right at the top of a webpage. As
for positions 10+, they can usually be found towards the bottom
of a webpage. The actual positions and their numbers will all
depend on the pay per click program in question.

With online advertisements, it is known that those shown above
the fold are often the most successful; the ones that receive
the most clicks. The phrase “above the fold,” is used to
describe the part of a website that can be seen right away.
Below the fold is used to describe the part of a website that
internet users must scroll down to see. Since many internet
users do not scroll down to examine a whole webpage, most
advertisers try and get their ads placed above the fold. This
is typically where positions one, positions two, and positions
three are located. Before automatically trying to get into one
of these highly sought after position slots, you should examine
whether it is worth it. To do this, you will want to examine
the pros and cons of trying to obtain a first, second, or third
position.

As it was mentioned above, the biggest advantage to scoring a
first, second, or third place advertising position is placement.
These advertisements are ones that are likely to be seen
immediately, no scrolling down is required. It is a known fact
that advertisements located on the top or in the upper left-hand
or right-hand sides of a webpage are more likely to be clicked.
As an advertiser, this may result in your ads being clicked. If
your advertisements are being targeted to the right website,
websites that are related to the products that you are selling,
this click may end up resulting in a sale.

Although good placement alone is enough to make many advertisers
want a first, second or third advertising position, there are
also a number of disadvantages to seeking those positions. As
it was stated above, these positions are the ones that are most
sought after. Pay per click programs know this; therefore, they
charge more money for those positions. The amount of money that
you will have to pay will depend on your maximum bid. What is
nice about many pay per click programs, including Google
Adwords, is that you are able to set yourself a daily budget.
This means that you can ask to have your advertisements
displayed in the first, second, or third place positions, even
if you are on a budget. Once your daily spending limit has been
reached, another advertisement will take over your top position.
In a way, this is nice because it allows you to experiment with
position preference, without having to spend too much money.

Although position preference may have an impact on the amount of
traffic that your online store sees or the amount of sales that
you make, it is important that you do not rely on it. It is
important to remember the name, position preference,
particularly the preference part. In no way are your
advertisements guaranteed to appear in the first, second, or
third positions, but your pay per click program representatives
will try their best to ensure that they are.

Position preference is a popular feature that is used by
many pay per click advertisers, including those that use Google
Adwords.
Len Hutton

Yahoo or Google For PPC?

When it comes to pay per click advertising, you will find that
there are a number of pay per click programs that you can choose
from. Two of the most popular programs include Yahoo Search
Marketing and Google Adwords. With both programs coming highly
rated and recommended, you may find it difficult to choose
between the two. When it comes to deciding which pay per click
program is the best for you, you will want to examine the
advantages and disadvantages of each.

For starters, let’s examine the Google Adwords program. Hands
down, the biggest advantage to using Google Adwords is that it
is a well-known and established program. In fact, Google is
considered a household name; everyone knows what it is. When it
comes to pay per click advertising, Google’s Adwords program is
the most recommended. It is also the first program that comes
to mind. This wouldn’t be the case if Google Adwords wasn’t
successful. By choosing Google Adwords, you automatically know
that you will see results; good results.

Although Google Adwords comes highly rated and recommended,
there are also a number of disadvantages to using the program.
There are some individuals who claim that the Google does a poor
job of monitoring their advertisements, namely where they
appear. It has been reported that advertisements appear on web
pages that are unrelated to the advertisements that are being
shown. This is most commonly seen with blogs. With blogs,
posters regularly change the focus of their posts each day. This
often results in different keywords being used, which can make
it difficult for consistency.

As it was mentioned above, aside from Goggle Adwords, Yahoo
Search Marketing is the other most recommended pay per click
advertising program. As with Google Adwords, Yahoo Search
Marketing has a number of advantages and disadvantages. The
main disadvantage of using Yahoo Search Marketing is that it is
still a relatively new program; they recently started working
with affiliates. These affiliates will host your advertisements
on their web pages. While this is considered a disadvantage, it
can also work to your advantage. Having a relatively small
number of affiliates makes it easier for the affiliates and
their websites to be monitored.

One of the biggest advantages to using Yahoo Search Marketing
for pay per click advertising is results. For an example of
this, just visit www.yahoo.com and perform a standard internet
search. Unlike Google’s search results page, where sponsored
advertisements are only displayed on the right-hand side, Yahoo
has advertisements displayed on the right-hand side, the top,
and the bottom. This means that your advertisements will not
only appear on affiliate pages, but there is also a chance that
your advertisement can be seen before a searcher even visits a
website!

Although both Google Adwords and Yahoo Search Marketing have
their own unique advantages and disadvantages, it is important
to touch on what they have in common. Both programs only charge
you for your advertisements if a user clicks on one of them,
thus the name pay per click advertising. Both programs also
monitor what is known as click fraud. Click fraud is when your
advertisements are clicked on, maliciously, just to increase the
amount of money that you have to pay. If click fraud is found,
both Yahoo and Google will take care of the problem and you will
not be held financially responsible for those clicks.

Despite multiple disadvantages, both programs are great and they
both come highly rated and recommended. This may make it
difficult to choose which pay per click program you want to
join. While your first impulse may be to join both, you are
advised against doing so. Instead, you will want to try and put
all of your time and energy into one program and one alone. If,
by chance, you don’t receive the results that you were hoping
for you can experiment with your second choice.


Whether you choose to participate in Google Adwords or
Yahoo Search Marketing, you are sure to be pleased with the
results.

Len.

Turbo Writing Tips

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Are you an article writer or an e-book writer? If so, how long
does it take you to write? Do you wish that you could write
quicker, but without having to compromise the quality of your
work? If so, you can. There are a number of different methods
that you can use to write quicker, while keeping the quality of
your work the same or even improving it. Just a few of these
methods, seven to be exact, are outlined below.

(1) Comfort – If you would like to write quicker, you need to
find a setting that you feel comfortable in. In addition to
actually feeling comfortable, you need to be comfortable.
Whether you want to work from your bed or outdoors, you are
advised to do so. You are also urged to dress comfortably.
When writers are comfortable, they are able to not only work
quicker, but also produce better work.

(2) Distractions – All distractions need to be eliminated.
Although this may seem difficult, it doesn’t have to be. For
instance, if you are a work-at-home parent, you can try sending
your child to daycare, even if it is only one day a week. You
can also try working during nap times or even at night, after
your child has gone to sleep. The elimination of distractions
is a great way to write quicker. In fact, it is also known to
reduce or completely eliminate the chances of developing writers
block.

(3) Typing – Do you consider yourself to be fast at typing? If
you type less than fifty words per minute (wpm), you may want to
think about taking a typing class. One of the many problems
that e-book writers face is that their fingers don’t go as fast
as their minds do. Once your typing improves to a quicker
speed, you may notice a significant improvement in the amount of
time that it takes you to write.

(4) Outlines – If you are an e-book writer who currently doesn’t
use an outline, you may want to think about doing so. Outlines
are relatively easy to develop and they have an unlimited number
of benefits. One of those benefits is that you know exactly
what to write and how to write it. This means that you can just
focus on writing and not necessarily thinking about your next
step. This, alone, can save you a considerable amount of time.

(5) Spell Check – Spell check, without a doubt, is important to
any e-book. That is why it is important that you do it, but you
may want to write first and spell check later. If you use a
program like Microsoft Word, all of your misspelled words will
be highlighted and waiting for you. For that reason you are
advised to wait until the end, doing so will eliminate small
breaks; breaks that may bring on a case of writers block.

(6) Proofreading – As with spell checking, proofreading is
extremely important. Many e-book authors like to proofread
after writing a chapter or a paragraph. If at all possible, you
are urged not to do this. You may want to write now and
proofread later. Once you get on a roll with writing, you may
not want to stop. In the end, you may find that it results in
you being able to finish your work quicker.

(7) Time – You are advised to not worry about time. Even if you
are on a deadline, you are urged to take your time and not think
about it. Worrying about just how much time it takes you to
write will have a negative impact on your work. In fact, it is
likely to result in more mistakes. Those mistakes take time to
fix. If you are looking to write quicker, you should try
focusing on your writing, rather than time itself. You may be
surprised just how much it helps!

The above mentioned write quicker methods are just a few of the
many that exist. As you likely already know, what works for
someone else, might not work for you. With that in mind, you
are still advised to give the above mentioned approaches a try.
What do you have to loose?

Writing faster is a lot easier than many people think. If
you put your mind to it, could you be writing faster in no time
at all.

Len Hutton

Value Perception (Bonus Secret)

E-books are rapidly increasing in popularity. That popularity
has lead to a surge in the number of e-books that are now
available for sale. If you want to make a profit with your
e-book, you need to set your e-book apart from all of the rest.
A good e-book can sell, but you may need to add a little bit
more. Whether you are preparing to sell a new e-book or if you
have had trouble selling one that you already wrote, you may
want to think about bonuses. Bonuses are a great way to
increase your sales. It is no secret that consumers like free
things; free things that are often referred to as bonuses.

As it was mentioned above, bonuses are often used to describe
things that are being offered for free or at a discounted price.
If properly executed, you may be able to attract a large number
of e-book buyers, just for offering additional bonsuses. To
make the most out of offering a bonus, you are urged to choose
that bonus wisely. Bonuses that may be worth your time include
free product samples, coupons, discount codes, printable charts
or other resource guides, or additional e-book features, like
more content or extra chapters.

In addition to having a wide variety of bonuses to choose from,
when offering them with an e-book purchase, you can also decide
where those bonuses will come from. There are many e-book
authors who like to offer their own bonuses. These types of
bonuses often include additional e-book content or printable
resources, such as charts. For instance, if you are writing an
e-book that outlines getting out of debt, you may want to
include a number of extra, but free printable resources. These
guides could include monthly budget charts, a debt total tally
sheet, or a chart that can be used to track spending habits.
What is nice about offering these types of bonuses is that they
are relatively easy to offer and they are bonuses that many will
use.

If you are interested in offering a different type of bonus,
like free product samples or coupons, you may need outside
assistance. For this example, let’s say that you were trying to
sell an e-book that outlines caring for your exotic pet. You
may be able to partner with an exotic pet store, online or
offline. In most cases, you will find that most businesses
would be more than willing to provide you with coupons or
discount codes to give to your buyers. Coupons for items such
as exotic pet food and other supplies may be needed and put to
good use by your e-book buyers. It is also important to note
that the company which you partner with may also be able to
benefit; they too will likely see an increase in sales, as many
consumers shop where they can save money. Those first-time
sales may even create long-term customers; therefore, everything
works out for everyone involved.

When it comes to adding bonuses to e-books to increase value or
increase the chances of a sale, there are many e-book authors
who wonder exactly how far they should take it. In all honesty,
it is your decision to make. If you are able to create your own
low-cost bonuses, like printable resource guides, you may want
to think about giving these bonuses away to all buyers. If you
are partnering with another business, to offer free product
samples or coupons, it might be best to set a time frame or
limit the number of buyers who qualify for the bonuses.
Advertising that bonuses are available for the first one hundred
buyers will likely cause a temporary spike in sales, but it may
be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your e-book is something that is
completely optional; you don’t have to do it if you don’t want
to. However, e-book bonuses have a fairly high success rate,
especially when marketed the proper way. If you decide to offer
e-book bonuses, consider advertising them, along side your
e-book on your e-book sales page, in online classified ads, and
in any press releases that you may decide to create.

. From a consumer standpoint, do you like getting free
things? There is a good chance that you do and so do millions
of other consumers.

Len Hutton.